I was asked to take on responsibilities of the Creative Director whilst she was on a year-long maternity leave. Key responsibilities included pitching to prospective clients, overseeing all creative work within the studio, briefing and overseeing the creative team, liaising with suppliers, and ensuring creative solutions met client needs while keeping to time and budget.

Key achievements included:

• Winning both creative pitches made during this period

• Overseeing and managing the whole studio during a month-long illness of the managing director

• Project managing a 30 year anniversary commemorative coffee table book for Stanbic IBTC Bank, including a week in Lagos, Nigeria, art directing photoshoots; curating and collating all photographic content; producing all the copywriting; and overseeing two different printers for specific editions of the book.

• Project managing a major rebranding and promotion for JLGB on their 125th anniversary, including working with the client to define their brand hierarchy, redesigning their main website to optimise user experience; developing guidance for internal communications and programme design.

• Creating the design and collateral for a major JLGB Award event at the Roundhouse, London. 1,200 people attended the event which was headlined by Craig David.

• Recruiting, training and managing interns and junior members of staff.

Responsible for developing and executing creative projects from concepts through to finished product. Projects covered editorial design, branding, digital, campaign and publishing. Tasks included working with the design team to generate strong creative solutions, presenting proposals to clients and project managing the solutions to successful delivery.

Key achievements included:

•Creating the brand and materials for the New Israel Fund’s Human Rights Awards Dinner,
which attracted over 500 guests and increased funds raised by 15%.

•Created the concept for the Stanbic IBTC Bank Annual Report, and led other members
of the team in the delivery of this project which encompassed 4 different publications.

I have been working as a freelancer since 2013, working on projects alongside a full-time design job, until a year ago when I went freelance fulltime.

Key projects have included:

Swiss Netball
Whilst at university I was approached by Swiss Netball (the national association for netball) to do a rebrand for them. I have been working closely with them ever since, developing a brand for them, including the kit design for the national team. I was then commissioned last year by them to design and develop their website with a web coder. This launched in English earlier this year and we are currently in the process of turning it into a multi-lingual site.

Wise Birds Network
Wise Birds Network are a Fashion Consultancy in London. I have been working with them to help create their visual brand as well as their website.

Turkana Education Fund
I began working with the Turkana Education Fund, a Geneva based charity that sponsors the secondary education of students in Kenya, whilst at university. What initially started as a small branding project has since developed into a series of awareness campaigns as well as most recently the creation of their website (in collaboration with a web coder).

ASK
In 2014 I began working with a ASK, a Geneva based charity that works with children with special needs. I spent three months developing the brand and working closely with their marketing and digital team to implement the brand, create guidelines and develop their website.

Key Agencies I have worked with:

Industry Branding

Skew Studio

Graphical

The Yard Creative

I joined Spencer duBois, straight out of university, working as part of their design team developing brand identities from concept through implementation. The variety of projects really allowed me to build my design skills not just in terms of software but also my idea generation skills, improving my knowledge of semiotics within branding. I was also really able to develop my writing skills, developing unique tones of voice for brands, and creating language for campaigns. This quickly became one of my core strengths, especially as it tied into my passion for typography.

Key brands I worked on: Volunteering Matters (Third Sector Award 2016 nominee), Recovery Focus, Watford Borough Council and NUS: FE unplugged campaign.

Award Option: Identity and Branding

During my degree I was involved in the design society, taking on the following roles:

Plymouth University Design Society :Designer : 2013-2014
Creating promotional materials for the different society events throughout the year.

President : 2012-2013
Organising all of the guest lecture series through the year and overseeing the running of the society (including all the events, competitions, etc).