It was 2003, and the market was witnessing a surge in local business. Global branding agencies were making inroads to keep pace with the growth, and quickly establishing themselves on the scene. And until then, no local agencies had come forward to introduce a uniquely homegrown perspective to the increasingly homogenous field that was taking shape.

We changed this.

From its inception, Rayat’s vision has been a very disciplined one: to be the branding agency that instills an authentic voice in brands.

Our unique perspective was met with a positive response, and Rayat grew into a solid branding agency with both local and multinational clients.

Almost a decade later, we at Rayat remain deeply committed to brand authenticity and continuity. We believe that the ability to appeal and engage is visceral, instinctive, and deeply rooted in human instinct. We pride ourselves on our expertise and ability to humanize brands, and bring out their natural, authentic selves. We remain a branding agency at heart.

Over the last years, the definition of what a brand is, how, and where it interfaces with the world around it has evolved rapidly. And at Rayat, that has meant that we too have had to reexamine, reimagine and expand our role in brand creation and development.

Today, we help brands rise: conceiving them, engineering their essence, crafting every facet of their presence, and ushering them into the communication world; helping them find their constituency, and helping them resonate with a compelling promise, and unique voice.
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