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I am a freelance creative designer, art director and ideator with over 9 years of experience in the digital advertising and communications industry. I specialize in UX design and am an HFI (Human Factors International) Certified Usability Analyst.

Over the course of my creative career I’ve helped to create ‘G… Read More
I am a freelance creative designer, art director and ideator with over 9 years of experience in the digital advertising and communications industry. I specialize in UX design and am an HFI (Human Factors International) Certified Usability Analyst.

Over the course of my creative career I’ve helped to create ‘Get Lost’ Mahindra Adventure’s digital publication, designing and photographing, extensively for it. I was also the creative lead for several key clients such as Fiat, Asian Paints, Wockhardt Hospitals, Arjun Novo, HDFC Bank, SBI MF, Zee, Mahindra Thar, American Express and Axis Bank amongst others. I have won two IDMA Golds, four IDMA Silvers, one DMA Asia Gold, two Abbys and several other awards. I am a technology enthusiast, an Apple junkie, photographer, music lover and incorrigible road-tripper.

I offer the following creative services as a design consultant:
• UX Design & Strategy(User Flows , Architecture, Wire-framing & UI Design)
• App Architecture & Design
• Website Architecture & Design
• Digital Communication Design
• Print Communication Design
• Brand Identity Design Read Less
  • UX Partner
    Self-Employed — Mumbai, India
  • Creative Director
    Interactive Avenues Pvt. Ltd (an IPG Mediabrands Company) — Mumbai, India
  • Creative Group Head
    Interactive Avenues Pvt. Ltd — India
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