Worked within the Marketing and Online Services Department.
- Established visual guidelines for several programs within the organization and designed marketing collaterals
- Created UI elements for the website and online campaigns
- Pitched and created product kits (SPL merchandise) that launched at the central branch plus expanded to other branches. Project approved and appreciated by executive director

Non-Profit organizations I worked for - United Nations Population Fund (UNFPA-APRO, Bangkok), Defence for Children International (International Secretariat, Geneva), Grace Foundation (Canada & Nigeria), Jolkona (Seattle), University of Michigan (Ann Arbor, Michigan), Snap2it (Michigan) , (Volunteer) 2013-2017
- Worked on various projects ranging from UI design, social media campaigns, brand guidelines for print and web platforms to event design
- Campaigns I proposed were launched online and did well
- Designed publications that were published online

- Established visual communication across global offices. Set guidelines for offices in Asia and Africa
- Worked with cross-functional teams to create brand identities, web graphics, marketing materials, social media campaigns
- Established social media accounts, analyzed and monitored performance, created reports. Social media campaigns increased people engagement by 60%
- Only designer to be promoted within the first year of joining
- Recruited, supervised junior graphic designers, managed vendors relations, optimized marketing spend by 20%
- Re-designed Mobile User Interface (UI) dashboards (content display styles, menus, toolbar icons) for mVentus (Zamil Associate). Designed event space, marketing materials for Mobile World Congress, Barcelona’13

- Pitched and designed books and internal campaigns for brands such as American Express, Airtel and HealthSquare.
- Created web UI elements for webpage galleries and homepage for brands such as Enviro and India TV

Final Major Project Clients(Re-branding):

Carluccio’s - Antonio Carluccio’s, Italian chef who has a chain of restaurants in London, UK.
Competitor Analysis - Bacco, Italian Wine Bar and Restaurant, London, UK.

Pitched new website prototype based off compositions created by juxtaposing product-set with elements of nature in miniature installations. (University Project)

Analyzed industry data, mapped customer journey, and identified content gaps to create structured website narrative. Designed marketing mailers, booklets. Pitched project to executives - Ranked 2nd (10 teams)

- Designed advertisements for 10 clients. Work featured in leading newspapers-TOI, Hindustan Times

Indeed.com, Special Bunny, Marshal.com, Root App Design (UNIVERSITY PROJECTS)

Seattle, WA September-December 2018
- Conducted usablity studies to identify user pain points for Indeed account creation process and job search experience within the platform. Recommendations appreciated by UX director, Indeed.com
- Identified target segments, conducted user research, user interviews compiled findings and presented recommendations to clients such as Indeed.com, Marshal.com, Root Application
- Created low and high fidelity prototypes. Ananlyzed metrics post project completion