Creative & Communications Director
Marketing & Communication Director
• Establishing creative direction and prototype development for company-wide widget initiative across entire MSH family of brands including MSH Trading, Interactive World and Petra Systems.
• Developing, implementing, and evaluating the annual communications and marketing plan across the network's discreet audiences in collaboration with the MSH team and constituents.
• Managing the development, distribution, and maintenance of all print and electronic collateral including, but not limited to, newsletters, brochures, social media platforms and MSH's websites.
• Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.
• Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations.
• Directing the creative team and all creative activities within, including, but not limited to, developing creative briefs and design concepts to meet business objectives.
Al Khobar, Saudi Arabia
Marketing Manager/Creative Director
Marketing Manager and Conceptual Creative Director working as a senior member of a holding company creating strategic advertising campaigns, marketing communications, designs for print, motion graphics and interactive installations.
• Helped creating opportunities for new initiatives to drive Brand forward through images and marketing communications.
• Designed and oversee promotional activities, website and business presentations.
• Handled planning, budgeting, scheduling and overseeing progress of multiple projects.
• Developed brand positioning and design strategies across all platforms of corporate communications, corporate branding and identity, product branding, packaging and retail environments.
- January 2015
Group Creative Director
Creative Director working as a senior member of an Information Technology, building their websites and marketing collaterals side-by-side with developing branding strategies and advertising campaigns.
• Prepared artworks for print using dye-cuts, bleed, spot colors…
• Built and maintained a strong relationship with printing houses and advertising agencies.
• Art directed and designed the group’s websites.
• Art directed and designed marketing collaterals and brand guidelines.
• Designed an integrated campaign to restore the company's name in clients' minds and open new business opportunities.
- October 2009
Associate Creative Director
Working as a senior member of a design studio within an advertising agency, creating integrated design solutions for lifestyle brands across a broad spectrum including Nuqul Group, Aramex, Hannover, and the internet.
• Participated in creating ideas for various advertising campaigns.
• Art directed and designed ads for outdoor signage.
• Art directed and designed "Ajial" Newspaper.
• Handled 95% of branding and re-branding tasks for many clients.
- August 2008
Designing across variety of disciplines, including interactive and print design for a celebrated real estate company, working closely with the Creative Director.
• Developed brand position and guidelines to be followed in advertising and media production.
• Reviewed and discussed all Ads done by other agencies.
• Designed different types of media, including flash presentations and story boarding.
• Managed the Arabic copyrighting process.
- April 2006
Part of a big design team, forming an integral element of a dynamic, deep - rooted advertising agency, collaborating with the Marketing department.
• Designed print media, press ads, out door ads and interactive presentations.
• Developed and maintained a strong relationship with major clients such as "Hashemite Royal Court, Sharp, Candy and Nissan…".
• Offered practical solutions for presentations and pitching.
- May 2005
Graphic designer working as part of a team of designers integral to the marketing department of a small, fast growing design studio.
• Designed business cards.
• Handled scanning, photos retouching, and printing out.
• Designed a local commercial guidebook.
• Designed and produced student's graduation papers and display.
- March 2000