Targeted marketing and branding through strategic design of logos, visual identity, exhibition graphics, PowerPoint template design, presentation development and wine branding and labels. Clients include established enterprises such as 3VR, HP Enterprise and Dimension Data; tech startups such as GuardiCore, BrightEdge, Engine Yard, Guardian Analytics and HyTrust; wine-related businesses including TANK’D, Claire Loïc, Napa Vintage and Lawrence Boone Selections; and small businesses such as Big Kahuna Pet Care, Sustana Homes, San Lorenzo Valley Little League and Paprika’s Kitchen.

• Currently working with GuardiCore on a refresh of their collateral branding including strategy guides, white papers, data sheets, and solution sheets.

• Expanded a unified, modern corporate identity for Engine Yard by the creation of its PowerPoint template and corporate slide deck, enhancing brand coherence and positive market perception.

• Created a strong luxury/aspirational market presence for the launch of startup wine company Napa Vintage by creating a compelling visual brand identity, logo and bottle labels.

• Strengthened the brand identity of Sustana Homes via a polished refresh of their logo and visual assets.

Key leadership role in the art direction and management of cross-departmental project teams, made up of executive, marketing, technical and creative members, as well as outside freelancers and vendors. End-to-end conceptualization, design and production of all digital and printed corporate, sales, marketing and technical visual assets.

• As part of a larger rebranding effort, up-leveled a series of inconsistent, off-brand emails into flexible, brand-consistent campaign templates, thereby increasing positive market presence and increased open/read/response/lead-generation rates. Simultaneously enabled sales and marketing employees to create their own campaign emails by developing and launching an efficient, easy-to-use Omniture system, reducing user frustration, designer workload and production and approval cycles.

• Lead PowerPoint designer: primary point person for C-level, product marketing and technical presentations. Created corporate templates including multiple slide layouts, color and font themes, text and shape defaults and detailed user guides. Increased internal and external mindshare by clearly communicating corporate messaging, products and resources using powerful visual language.

• Successfully engaged and educated user conference attendees on high-level industry concepts and specific products and initiatives via creative direction of a 28-page “Security Zone” event magazine. Conceptualized and executed all visual aspects including design, layout, typography and imagery.

Developed and leveraged strategic named channel partner accounts by providing pre-sales and technical information on network security products and programs.

Organized sales, marketing, and technical training for worldwide field sales representatives and systems engineers.

Dedicated inside sales contact for key named distributor relationships, providing pre-sales technical assistance and purchasing guidance.

Pre-sales technical support for field sales representatives, channel partners and end-users.

Primary graphic designer and editorial contributor for all marketing collateral including annual 400-page product catalog, data sheets, advertisements and packaging. Direct-managed Graphics Assistant. Managed art and text resources. Coordinated pre-press and printing activities from vendor selection to preflight to press check. Maintained accurate and up-to-date product records and labels.

• Head of cross-departmental scientific and graphic production team in creation and maintenance of document library containing over 4000 continually evolving technical product data sheets.

• Created comprehensive product management database in FileMaker Pro, maximizing efficiency of tracking and labeling product lots for shipment.

• Designed and produced custom product packaging for immunoperoxidase staining kits, including complex dielines and branded graphics.

Extensive additional coursework in Natural Science Illustration, a graduate-level certificate program.

Study-abroad program administered by UC Irvine

Intensive one-year course from the Santa Clara County Regional Occupational Program.

WSET Level 2 is a wine industry certification which explores the major grape varieties and important wine regions in which they are grown. It covers the styles of wines produced from these grapes as well as classifications and labelling terminology. Structured wine tasting is a key course component. An overview of the categories of spirits and liqueurs is also provided. Earning the certification "with Distinction" is the highest possible accolade given for passing the course.