Rach Liang

Freelance Senior Creative

Sydney, Australia

Work Experience


Senior Creative

After coming back from her year long round-the-world trip, Rach is now based in Sydney, Australia. Please let her know if you have any interesting and challenging projects, she would love to hear from you.
November 2012 - Australia


Full-time World Explorer, Part-time Art Director

After working as an Art Director at Ogilvy & Mather Sydney for two years, Rach decided to explore the world a bit more. She spent most of her time travelling around the world. While she was not travelling, she freelanced at some top agencies in London, including McCann Erickson and The Communications Agency.

Clients: Coles, Fly Buys, iTV, Nestlé, Amex (American Express), RBS (The Royal Bank of Scotland), etc.
September 2011 - November 2012 United Kingdom

The Communications Agency

Freelance Creative

May 2012 - May 2012 London, United Kingdom

McCann Erickson

Freelance Creative

April 2012 - April 2012 London, United Kingdom

Ogilvy & Mather

Art Director

• Devising overall big ideas for campaigns
• Developing concepts for new business pitches
• Pitching creative to clients
• Mentoring junior designers
• Overseeing productions
• Hands-on experience on different media including print, press, out-of-home, online, new media (iPhone, iPad apps), filming, etc.
2009 - September 2011 Sydney, Australia

Radar Communications

Graphic Designer

• Developing creative for projects from concept to finished art
• Participating in new business pitches
• Creating visuals and layouts for ads, annual reports, DMs, online banners, websites, etc.
• Overseeing printing and other production
• Clients including: Commonwealth Bank, Allianz, IMB, Macquarie bank, Cuscal, Century 21, IKEA, etc.
2008 - 2009 Sydney, Australia

Sydney Olympic Park

Graphic Designer & Marketing Coordinator

• Brand development – web site traffic growth, web site UX and advertising revenue; developing brand strategy and statistics systems.
• Promotion cooperation – designing and handling promotions via different media such as website, newspaper, outdoor and in venue promotions
• Strategic consulting – including business plan & sales strategy development
• Directing photo shoots
• Supervising print production and liaising with suppliers
May 2006 - August 2008 Sydney, Australia

Highlight Marketing

Junior Graphic Designer

• Implementing design briefs from the Creative Director
• Preparing presentations for business pitches
• Creating the visuals and lays outs for ads, brochures, online banners, websites, etc.
• Liaising with clients
September 2004 - September 2005 Sydney, Australia


English (Fluent),
Cantonese (Native),
Mandarin (Fluent),






Concept Development, Illustration, Photography, Art Directing, Branding, Information Visualisation, Multi-Media Design, Visual Communications,

Professional Software

Photoshop / Illustrator / InDesign / Word / Flash / PowerPoint / Dreamweaver / After