Building the new identity for the Gal brand, CIS leader in Headphones.
Creating product and graphic design language, as well as preparing the company for the global market in terms of innovation and strategy.

Developed the Product design language, including Products themselves, as well as re-arranged the Manufacturing network in China, saving Strij $500.000/year and $4 per item just for 1 product out of many. Adjusted the vendor network in China, allowing for further economy.

Ideated 100% of oneTone brand, from market to target audience to strategy to design and communication language. Build vendor and supplier network and relations. Wrote quality guidelines.

VR Goggles:
Product design consulting
Manufacturing mentoring
Factory evaluation and communication
Accessories
-NDA-

As the Head of Design in the 3Q International AG, I've taken the brand to the new level of customer appreciation in product design, packaging, web, advertisement and overall brand recognition. The company and its many brands got competitive advantage over its rivals, resulting in growing market share and customer satisfaction.

Rebuilt the brand identity from the ground-up to match today's market expectations. Ideated, created and expanded brand portfolio to include European, Asian, Middle East, CIS, US and LATAM markets.

Innovated in the tablets and smartphones categories, resulting in new and exciting products, which have opened the new categories, not presented on the market before, in partnership with Qualcomm.

Leading and inspiring the team of in-house and outsourced designers, artists and creative agencies in EU, Asia, Middle East, Russia and LATAM.

Choosing, evaluating and controlling product launch's related vendors and contractors in terms of project requirements and output quality, as well as consistency. Advising on materials and components purchasing for achieving best results possible.

Water cooling systems:

- department lead
- design research
- concept development
- product design
- industrial design
- ideation
- prototyping
- marketing
- retail

I have a vast, 360°, experience in design, since 2002.

Ground-up brand build-up:

- Competitors and market research
- Market nishe evaluation
- Company abilities evaluation
- Positioning
- Legend
- Naming
- Graphics
- Advertisement
- Packaging
- Product customization

Creative and GD support for The Pushkin Ball 2015 event in the series of the yearly Russian Ball exclusive luxury and charity events in Hong Kong.