Quarante Magazine was published by Kathleen Katz. She had barely turned 20 when she decided on publishing a magazine for women over 40. While writing a college paper on cross-culture comparisons of women's roles, she was captivated by the idea that the French esteem the older woman. Upon graduation, she spent ti… Read More
Quarante Magazine was published by Kathleen Katz. She had barely turned 20 when she decided on publishing a magazine for women over 40. While writing a college paper on cross-culture comparisons of women's roles, she was captivated by the idea that the French esteem the older woman. Upon graduation, she spent time in France and observed French women flaunting their age, experience and worldly sophistication. Katz developing "Presence" and a worldy-wise sophistication. Katz quoted Coco Chanel, "A woman is not a woman until she is 40." Hence, Kathleen's title for the magazine, Quarante and subtitle, "For the Woman Who Has Arrived."
When Katz published her magazine during the late 1980s, there were no magazines aimed at this market. Quarante flew off the newsstands in NY, LA, DC and Palm Beach. She was the first to use a black and white photo on the cover with a splash of color. Curtis Circulation offered to distribute it nationwide.
Katz had attracted high profile editors from other magazines to assist her.
Included were Grayce Northcross, editor at Smithsonian magazine, Alison Harwood at Vogue, Arnold Barach at Changing Times Magazine and Randi Deiotte Reid, a newspaper publisher.
Kathleen also attracted well known personalities to write for Quarante. These included Stuart Eizentat, President Carter's former Domestic Policy Adviser; Frank Mankiewicz, campaign manager for George McGovern and press secretary for Robert Kennedy (Mankiewicz father wrote Citizen Kane and directed Cleopatra); and Karen Feld, a well known Washington writer and columnist. She also engaged Jack Hazard, former financial columnist for U.S. News & World Report, and Richard Lugar, U.S. Senator and Chairman of the US Senate Foreign Relations Committee. Later she had Martha Seger, Federal Reserve Board governor write a financial column and Dr. WIlliam Narva, physician to U.S. Presidents write about skin care.
Katz put the magazine on the back burner after giving birth to a baby girl. She switched fields returning for a Master's degree in education, studying early childhood and obtaining an M.Ed. in Secondary Education. Read Less