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Will Erens, the original founder of the Creneau design network, started a new creative group in May 2003 called Puresang.
The head office is situated in Antwerp, and there’s a sister office in Barcelona, with his good friend Marino Casas as head of office.

Will started this business with one thing in mind: to cr… Read More
Will Erens, the original founder of the Creneau design network, started a new creative group in May 2003 called Puresang.
The head office is situated in Antwerp, and there’s a sister office in Barcelona, with his good friend Marino Casas as head of office.

Will started this business with one thing in mind: to create beautiful, inspirational retail projects and help brands evolve their personalities.
They call themselves the ‘tactile story tellers’: they design stories that everybody can ‘feel’, to give new life to a product.
Nowadays brands search for much more than just ‘design’.
They look for the story that really puts into motion a real communication between product and client.
Many brands have a good product but not a good story – so Puresang helps to build their story, breathing life into their communications.
They inspire you to change the way you think. It’s their business to challenge conventional thinking, to jump fences, to inspire and to innovate.
So … they are an incubator for new ideas.

Puresang made great designs for bars, restaurants, shops and hotels but also stands for fairs and fantastic graphic work for products.
Behind Will and Marino, there’s an international team of creative people: interior designers, architects en graphic designers who offer contemporary answers to the question of good brand images.
Designs of Puresang are unique, extraordinary, original, surprising…a challenge for the conventional soul.

Our mission

We are tactile storytellers.
Many brands have a good product but not a good story.
We help them to build their story, breathing life into their communications.
We inspire you to change the way you think.

It is our business to challenge conventional thinking.
Our job is to jump fences!

We inspire our clients to innovate.
We are an incubator for new ideas.

We have to be open to new experiences and exploration.
The space around us is filled with vast creative potential.
Look around you – Design is a biological process
Ideas need a dynamic, fluid environment to sustain life and to grow.
We give brands a tactile existence enabling them to communicate in fresh and innovative ways. Read Less
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