Preeti Jain
Creative & Design Director
New York, NY, USA
9739323082
www.preetijaindesigns.com
As an accomplished Creative/Design Director, I bring proven success in implementing effective strategies and innovative methods to communicate the company’s mission or voice effectively, engage inspiring internal or external audiences, drive brand awareness, and create brand loyalty. I am an expert at producing engaging, high-quality concepts or visuals for various platforms, including web, social media, advertising, marketing, and public relations, to propel the creative articulation of brand vision.
My background includes promoting the development and exchange of ideas between cross-functional teams to create compelling results that accomplish strategic objectives in a constantly evolving marketing landscape. Additionally, I am adept at providing actionable metrics and analytical insights that influence strategic direction and business decisions. I bring strong interpersonal skills and the ability to engage and interact effectively at all levels within the organization.
My background includes promoting the development and exchange of ideas between cross-functional teams to create compelling results that accomplish strategic objectives in a constantly evolving marketing landscape. Additionally, I am adept at providing actionable metrics and analytical insights that influence strategic direction and business decisions. I bring strong interpersonal skills and the ability to engage and interact effectively at all levels within the organization.
Work Experience
Ishan Fotografi
Co-Founder & Photographer
WEDDINGS, EVENTS, LIFESTYLE
• Managed end-to-end operations, including wedding, re-branding, and photography projects, as well as event planning, social media
marketing, and brand development.
• Successfully allocated and handled daily workflow in a fast-paced, deadline-oriented environment.
• Captured and edited visual content for multiple platforms as well as performed retouching and image adjustments after shoots.
• Managed end-to-end operations, including wedding, re-branding, and photography projects, as well as event planning, social media
marketing, and brand development.
• Successfully allocated and handled daily workflow in a fast-paced, deadline-oriented environment.
• Captured and edited visual content for multiple platforms as well as performed retouching and image adjustments after shoots.
February 2013
- Present
New Jersey, United States
World Of Crow
Co-Founder
A romance with Indian textiles. Creating captivating silhouettes to elevate beauty.
CROW BOLD is an extension of style with our commitment to sustainability.
Extension of crow, celebrating gutsy women.
An affair with Indian craft.
Series of clothing that elevates beauty and grace.
CROW BOLD is an extension of style with our commitment to sustainability.
Extension of crow, celebrating gutsy women.
An affair with Indian craft.
Series of clothing that elevates beauty and grace.
May 2021
- Present
New Jersey, United States
David Stark Design
Freelance Art Director
Designed experiential events for HBO Succession Premier 3 party & Whitney Gala
September 2021
- Present
New York, New York, United States
Leist Financial Group & Flow Carbon
Freelance Creative/Design Director
• Oversee the entire branding of the company, including the development of high-quality, engaging content to promote the brand and engage external or internal audiences.
• Improve brand presence over the website and communicate the company’s mission or vision successfully by implementing innovative
approaches and leveraging advanced tools.
• Manage and complete assigned creative projects within a timely manner while ensuring alignment with set requirements and specifications.
• Improve brand presence over the website and communicate the company’s mission or vision successfully by implementing innovative
approaches and leveraging advanced tools.
• Manage and complete assigned creative projects within a timely manner while ensuring alignment with set requirements and specifications.
January 2021
- September 2021
TINSEL EXPERIENTIAL DESIGN
Freelance Art Director
TWITCH GLITCHCON
• Provided direction and support for art projects, including strategic initiatives, while ensuring a high standard of visual execution across all
media and campaigns.
• Designed and delivered hyper-personalized white-glove experiences with customized gifting, pre-show activities, program interactivity,
and post-program celebrations.
• Uncovered and leveraged new ways to incorporate emerging and new media formats into campaigns.
• Provided direction and support for art projects, including strategic initiatives, while ensuring a high standard of visual execution across all
media and campaigns.
• Designed and delivered hyper-personalized white-glove experiences with customized gifting, pre-show activities, program interactivity,
and post-program celebrations.
• Uncovered and leveraged new ways to incorporate emerging and new media formats into campaigns.
October 2020
- November 2020
New York, New York, United States
Magnetic Collaborative
Art Director
AMERICAN EXPRESS, FACEBOOK, INSTAGRAM, OCULUS, PINTEREST, KLARNA, OPENTABLE
• Improved company’s visibility and positioning by planning and implementing innovative approaches, coordinating events, and organizing
B2B and B2C conferences.
• Inspired and motivated agency’s clients to be creatively progressive by applying for fresh and inventive visual work.
• Identified client’s needs through effective communication and recommended innovative artwork to meet client requirements.
• Spearheaded and supported a team of specialized designers to drive and complete assigned projects promptly.
• Enhanced team skills and enabled communication with the client effectively by providing mentoring, guidance, and assistance.
• Optimized workflow by designating tasks and workload based on individual capacity and skills.
• Collaborated with Business Leads, Producers, Strategists, Designers, Developers, Architects, Engineers
• Improved company’s visibility and positioning by planning and implementing innovative approaches, coordinating events, and organizing
B2B and B2C conferences.
• Inspired and motivated agency’s clients to be creatively progressive by applying for fresh and inventive visual work.
• Identified client’s needs through effective communication and recommended innovative artwork to meet client requirements.
• Spearheaded and supported a team of specialized designers to drive and complete assigned projects promptly.
• Enhanced team skills and enabled communication with the client effectively by providing mentoring, guidance, and assistance.
• Optimized workflow by designating tasks and workload based on individual capacity and skills.
• Collaborated with Business Leads, Producers, Strategists, Designers, Developers, Architects, Engineers
April 2016
- August 2020
New York, New York, United States
Tri-Coastal Design
Freelance Graphic / Packaging Designer
• Designed the entire brand identity by integrating emerging artwork with clean, modern, and playful design principles.
• Managed all the production files to ensure the integrity of design in final deliverables.
• Managed all the production files to ensure the integrity of design in final deliverables.
November 2015
- April 2016
New York, United States
Envogue International
Designer
• Created artworks for soft home products based on the season.
• Designed artworks for children's bedding.
• Worked & developed a new concept of artwork for bedding collection.
• Managed all the production files to ensure the integrity of design in final deliverables.
• Led and executed multiple complex and challenging graphic design projects within strict, timely, and budgetary constraints
• Designed artworks for children's bedding.
• Worked & developed a new concept of artwork for bedding collection.
• Managed all the production files to ensure the integrity of design in final deliverables.
• Led and executed multiple complex and challenging graphic design projects within strict, timely, and budgetary constraints
March 2015
- August 2015
New York, United States
Malo Health And Wellness
Freelance Graphic Designer
• Banner designs for Malo health & wellness and Malo smiles.
• Concept development to promote services.
• Concept development to promote services.
February 2013
- March 2015
New Jersey, United States
Bob Gill
Design Intern
• Production assistant for his latest book ‘Kate’s Really Remarkable wonder car’.
• Responsible for archiving his art work digitally.
• Assisted him with design application software for his projects.
• Responsible for archiving his art work digitally.
• Assisted him with design application software for his projects.
July 2014
- October 2014
New York, United States
Ogilvy & Mather
Junior Visualiser
• Concept development & designed advertisement campaigns for the upcoming services.
• Designed collateral & a creative magazine pop up idea for ‘Bandra Fest.’
• Innovative concept development for the yearly calendar.
• Designed collateral & a creative magazine pop up idea for ‘Bandra Fest.’
• Innovative concept development for the yearly calendar.
June 2011
- March 2012
India
Bee's Knees Strategy & Communications Pvt. Ltd.
Graphic Design Intern
Researched and worked on the project 'Supergroups in Advertising.'
November 2010
- December 2010
India
Pratt Computer Lab
Graduate Assistant
• Designed campaigns for promoting new printing services.
• Assisted students with technical & design issues for printing.
• Responsible for perfect book binding and foam core mounting.
• Assisted students with technical & design issues for printing.
• Responsible for perfect book binding and foam core mounting.
January 2013
- December 2014
New York, United States
Pratt Institute
Graduate Teaching Assistant
Assisted professor Tony Dispigna in Typographic design studio class and Ann Morris in Visual Communication and gave my inputs on the visual projects of students.
August 2014
- December 2014
New York, New York, United States
Education
Pratt Institute
MS in Communication Design
August 2012
- December 2014
New York, New York, United States
Languages
English (Advanced),
Hindi (Native),
Awards
Jagdeep Smart Award
Best student of Applied Arts, Organized by Veer Narmad South Gujarat University
2011
Skills
Adobe Creative Suite,
Brand Communication,
Complex Problem Resolution,
Conceptual Design,
Contextual Research,
Creative & Art,
Creative And Art,
Cross-Functional Collaboration,
Digital Marketing,
Mac & Windows,
Microsoft Office,
Project Management,
Promotions & Advertising,
Relationship Building,
Strategic Planning,
Team Leadership,
Visual Communication,
Artistic Skills & Strengths
Brand building, advertising, package designing, typography, visual communication, collateral designing, photography, strategy & concept development, work collaboratively as well as independently, & high attention to details.