Preeti Jain

Creative & Design Director

New York, NY, USA
As an accomplished Creative/Design Director, I bring proven success in implementing effective strategies and innovative methods to communicate the company’s mission or voice effectively, engage inspiring internal or external audiences, drive brand awareness, and create brand loyalty. I am an expert at producing engaging, high-quality concepts or visuals for various platforms, including web, social media, advertising, marketing, and public relations, to propel the creative articulation of brand vision.

My background includes promoting the development and exchange of ideas between cross-functional teams to create compelling results that accomplish strategic objectives in a constantly evolving marketing landscape. Additionally, I am adept at providing actionable metrics and analytical insights that influence strategic direction and business decisions. I bring strong interpersonal skills and the ability to engage and interact effectively at all levels within the organization.

Work Experience

Ishan Fotografi

Co-Founder & Photographer

WEDDINGS, EVENTS, LIFESTYLE
• Managed end-to-end operations, including wedding, re-branding, and photography projects, as well as event planning, social media
marketing, and brand development.
• Successfully allocated and handled daily workflow in a fast-paced, deadline-oriented environment.
• Captured and edited visual content for multiple platforms as well as performed retouching and image adjustments after shoots.
February 2013 - Present New Jersey, United States

World Of Crow

Co-Founder

A romance with Indian textiles. Creating captivating silhouettes to elevate beauty.
CROW BOLD is an extension of style with our commitment to sustainability.

Extension of crow, celebrating gutsy women.
An affair with Indian craft.
Series of clothing that elevates beauty and grace.
May 2021 - Present New Jersey, United States

David Stark Design

Freelance Art Director

Designed experiential events for HBO Succession Premier 3 party & Whitney Gala
September 2021 - Present New York, New York, United States

Leist Financial Group & Flow Carbon

Freelance Creative/Design Director

• Oversee the entire branding of the company, including the development of high-quality, engaging content to promote the brand and engage external or internal audiences.
• Improve brand presence over the website and communicate the company’s mission or vision successfully by implementing innovative
approaches and leveraging advanced tools.
• Manage and complete assigned creative projects within a timely manner while ensuring alignment with set requirements and specifications.
January 2021 - September 2021

TINSEL EXPERIENTIAL DESIGN

Freelance Art Director

TWITCH GLITCHCON

• Provided direction and support for art projects, including strategic initiatives, while ensuring a high standard of visual execution across all
media and campaigns.
• Designed and delivered hyper-personalized white-glove experiences with customized gifting, pre-show activities, program interactivity,
and post-program celebrations.
• Uncovered and leveraged new ways to incorporate emerging and new media formats into campaigns.
October 2020 - November 2020 New York, New York, United States

Magnetic Collaborative

Art Director

AMERICAN EXPRESS, FACEBOOK, INSTAGRAM, OCULUS, PINTEREST, KLARNA, OPENTABLE
• Improved company’s visibility and positioning by planning and implementing innovative approaches, coordinating events, and organizing
B2B and B2C conferences.
• Inspired and motivated agency’s clients to be creatively progressive by applying for fresh and inventive visual work.
• Identified client’s needs through effective communication and recommended innovative artwork to meet client requirements.
• Spearheaded and supported a team of specialized designers to drive and complete assigned projects promptly.
• Enhanced team skills and enabled communication with the client effectively by providing mentoring, guidance, and assistance.
• Optimized workflow by designating tasks and workload based on individual capacity and skills.
• Collaborated with Business Leads, Producers, Strategists, Designers, Developers, Architects, Engineers
April 2016 - August 2020 New York, New York, United States

Tri-Coastal Design

Freelance Graphic / Packaging Designer

• Designed the entire brand identity by integrating emerging artwork with clean, modern, and playful design principles.
• Managed all the production files to ensure the integrity of design in final deliverables.
November 2015 - April 2016 New York, United States

Envogue International

Designer

• Created artworks for soft home products based on the season.
• Designed artworks for children's bedding.
• Worked & developed a new concept of artwork for bedding collection.
• Managed all the production files to ensure the integrity of design in final deliverables.
• Led and executed multiple complex and challenging graphic design projects within strict, timely, and budgetary constraints
March 2015 - August 2015 New York, United States

Malo Health And Wellness

Freelance Graphic Designer

• Banner designs for Malo health & wellness and Malo smiles.
• Concept development to promote services.
February 2013 - March 2015 New Jersey, United States

Bob Gill

Design Intern

• Production assistant for his latest book ‘Kate’s Really Remarkable wonder car’.
• Responsible for archiving his art work digitally.
• Assisted him with design application software for his projects.
July 2014 - October 2014 New York, United States

Ogilvy & Mather

Junior Visualiser

• Concept development & designed advertisement campaigns for the upcoming services.
• Designed collateral & a creative magazine pop up idea for ‘Bandra Fest.’
• Innovative concept development for the yearly calendar.
June 2011 - March 2012 India

Bee's Knees Strategy & Communications Pvt. Ltd.

Graphic Design Intern

Researched and worked on the project 'Supergroups in Advertising.'
November 2010 - December 2010 India

Pratt Computer Lab

Graduate Assistant

• Designed campaigns for promoting new printing services.
• Assisted students with technical & design issues for printing.
• Responsible for perfect book binding and foam core mounting.
January 2013 - December 2014 New York, United States

Pratt Institute

Graduate Teaching Assistant

Assisted professor Tony Dispigna in Typographic design studio class and Ann Morris in Visual Communication and gave my inputs on the visual projects of students.
August 2014 - December 2014 New York, New York, United States

Education

Pratt Institute

MS in Communication Design

August 2012 - December 2014 New York, New York, United States

Veer Narmad South Gujarat University

Bachelor of Fine Arts

July 2007 - March 2011 Surat, India

Languages

English (Advanced),
Hindi (Native),

Awards

Breakthrough

Breakthrough‘s Catalyst Training

2016

Graphis

Graphis Gold Award: New Talent Annual 2015

2015

Graphis

Graphis Silver Award: New Talent Annual 2015

2015

Graphis

Graphis Merit Award: New Talent Annual 2015

2015

Jagdeep Smart Award

Best student of Applied Arts, Organized by Veer Narmad South Gujarat University

2011

Skills

Adobe Creative Suite, Brand Communication, Complex Problem Resolution, Conceptual Design, Contextual Research, Creative & Art, Creative And Art, Cross-Functional Collaboration, Digital Marketing, Mac & Windows, Microsoft Office, Project Management, Promotions & Advertising, Relationship Building, Strategic Planning, Team Leadership, Visual Communication,

Artistic Skills & Strengths

Brand building, advertising, package designing, typography, visual communication, collateral designing, photography, strategy & concept development, work collaboratively as well as independently, & high attention to details.