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Social media has inundated us with a staggering amount of messaging and visual content. The brick and mortar retail space (or brand landscape) is more competitive than ever as well.

It may be true that savvy messaging and graphics alone can't propel a product or service that people don't want or need to success.… Read More
Social media has inundated us with a staggering amount of messaging and visual content. The brick and mortar retail space (or brand landscape) is more competitive than ever as well.

It may be true that savvy messaging and graphics alone can't propel a product or service that people don't want or need to success. But you better believe that even a solid offering with a less than compelling or amateurish presentation is much more likely to not get noticed or embraced. And retailers are well aware of this. You may save money with the cheapest junior creative partner, but you will pay for it in the end. The outfacing look of the product or service you are trying to move directly reflects on the way people perceive the quality and value of what stands behind it.

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