Working on a huge variety of projects, including websites, packaging, books and magazines, corporate identity, advertising, exhibitions and displays. Working directly with clients, I often led projects from concept to fruition, reporting to the Senior Designer and Creative Director.

Provided creative design solutions for an eclectic range of brands; with Agency and In-house experience in Print, Online and Moving Image. I honed my skills as a freelance multi-disciplinary Designer with a keen eye for detail and a passion for well crafted execution. Above all I worked under the premise that good design is about problem solving; understanding and interpreting the needs of the client to effectively target their audience. A lot of my time was spent as a Brand Guardian, ensuring the essence of a company or organisation was successfully communicated across multiple touch points and media. Working directly with clients, I undertook projects from concept to fruition, collaborating with Creative Directors and Producers as well as directing Designers and Animators whilst organising budgets and effectively steering projects to completion.

It was a privilege to work with this award winning team; structured more like a traditional design agency than your typical in-house crew. Reporting to the Creative Director and Head of Art Direction, my duties and responsibilities included creating conceptual solutions in response to briefs and executing across all relevant channels through to delivery. This included but was not limited to direction of photo and animation shoots, creation and execution of advertising campaigns, spatial design for events and identity development.

I also facilitated the development of the brand identity and guidelines and ensured the brand was applied consistently across campaigns and channels, keeping up to date with trends and culture that may influence the brand and was aware of competitors activity. I also presented concepts to stakeholders, ensuring they were engaged in the idea and the outcomes of the project, clearly articulating how a creative solution meets the challenges of the brief.

I ensured concepts were created and delivered within scope of the project schedule and budget constraints, whilst guiding and approving work from designers and shoot teams; providing leadership and supporting their growth.

By applying creative and critical thinking I help brands tell their story, beautifully. Whether it’s for small, independent start-ups or major global brands, I provide intelligent design solutions grounded in strategic thinking. Founded by Sophie I Rautenbach, Phi is a multidisciplinary design studio based in London. Services include but are not limited to brand development, identity systems, campaign creation and execution, graphic design and art direction for Print, Digital and Motion.

Some of the Brands and Agencies I have been fortunate enough to work with include; American Express, Anatomicals, AOL Advertising, ASOS, Abel Partnership, Blanche Pictures, Breton, British Airways, Bunch Design, Candid Arts Trust, Cancer Research UK, Clarks, Capital One, Echo Architecture, Eco Warriors Solar, Emerald Faerie, Deageo, Foyles, HMX Media, Heineken, Huffington Post, Input Media, Ivanov + Chan, Jaggs & Abbott, Kasms, Lenovo, Macmillan, Maverick Media, MEC Media Agency, Meme Partnership, MyDaily, NotOnTheHighstreet.com, Natoora, Nomas Creative, ODL Markets, One Financial Markets, Panasonic, Run Productions, Shift! Magazine, Shootmania, Smile for London, Sony, Skoda, Strange Torpedo Records, Studio Weave, Their Hearts Were Full of Spring, Umai Development, UK Government, Virgin Media.