Paul Melo

Creative Director

Vancouver, British Columbia, Canada
I shoot, I design, I lead creative projects with a confident vision and passion for design-centric thinking. Everything should be well-designed. (Form & Function.)

No CV can fully encompass the breadth of creative projects and experience gained in a creative career spanning three decades. Hundreds of creative projects from Branding through web, to spatial design for brands of all sizes. With a world class skillset and business acumen, I seek every opportunity to push my own creative boundaries and create next level visuals.

Work Experience


Professional Photographer

A seasoned and Creative Professional Photographer. Capable of most any style and genre of photography. Especially skilled in natural light portraiture and candid street photography I have a unique skillset built through the versatile nature of my Creative Design career. In support of many different design projects my photography has included every type of imagery from product through to beauty through street style fashion photography. Interior Design, corporate Profile Portraiture and commissioned Fine Art photography.

Having photographed thousands of unique personalities around the world and in many distant locales. My current body of work focuses on distant landscapes and fine art style scenery.

Skilled in the studio setting but most enjoy chasing the light in natural environments.
June 1998 -


Creative Director

Creative Director for a Men's Grooming Brand. Led all creative from digital through product and packaging to marketing and advertising. Worked with a talented team of designers and ecommerce front and backend developers to create a constant stream of successful product launches, ad campaigns and new product development.
September 2021 - January 2023 Vancouver, British Columbia, Canada


Creative Director

Led complete corporate re-brand, design of all company collateral; brand marks, print collateral, website, presentations and tradeshow ephemera.

Led social media revamp and philanthropic social campaign through creation of parallel charitable organization.

Represented the company at global technology and oncology events such as TedMed and Fast Co. Magazine's Techmanity.

Recruited and hired key design team members and lead through all creative and corporate communications tasks.

Worked with lead architect in designing new company headquarters.

Completely redesigned company's core technology device. Complete industrial design from inception through aesthetics and form factor through to prototyping and fabrication.

May 2011 - December 2014 San Diego, California, United States


Freelance Creative Director

Freelance Creative Director and Visual Media Designer.

Branding, print ,web, packaging, and industrial design for clients around the world. Providing Creative Direction, design, photography and motion graphics for clients large and small.

UBC Bank, Rolls Royce, BBC, Kiwi Collection, Carl's Jr. & Hardees, Fisker Automotive, and many more.

My work has been featured in Wallpaper Magazine, Fashion Magazine, Elle, PhotoEd, Sharp For Men Magazine and many other global publications.

Startups hire me to create their presence from the ground up and help them establish and launch their businesses. Established companies hire me to take their visuals and brand to new levels where in-house talent falls short.
February 2002 - Vancouver, British Columbia, Canada


Editor / Photographer

In 2009, at the cusp of Street Style dominating the global fashion scene, I launched StyleQuotient to capture Vancouver's sartorial scene. What started as a personal photography project quickly became one of the country's top fashion blogs.

Featured in numerous world class publications (Fashion Magazine, Flare, Elle Magazine, Sharp For Men, Toro, etc.), StyleQuotient was the leading West Coast source for street fashion and portraiture. The project's success lead to a number of commissions like the Robson Street BIA's 'Vancouver Runway' campaign and ELLE Magazine's feature west coast photographer for it's Global Street Chic Campaign.

In 2012 after photographing more than 2000 people, I refocused on Fine Art Photography.

StyleQuotient is now archived.
June 2009 - September 2012 British Columbia, Canada

Director's Guild Of Canada

Location Manager

Location Scout and Manager in the Feature Film and Commercial Industries. Member of the DGC (Director's guild of Canada).

Production Liaison for the OMDC (Ontario Media Development Corporation) helping to bring US and foreign productions to Canada.

Scouted and location managed on $50million feature film for Warner Brothers, as well as productions of all sizes from independent through to recurring television series and MOW's.

Mentored prospective LM's on Film Centre Short Productions and helped facilitate location procurement for them through the Toronto Film Permit Office.

Location and Production Managed Commercial Products for major brands such as Oreo, Bausch and Lombe and Applebees.
September 1997 - August 2001 Toronto, Ontario, Canada


Fanshawe College Of Applied Arts And Technology

Liberal Arts

I dropped out my second semester and followed my entrepreneurial spirit; partnering with the student union to design and build a 180 seat bar and restaurant on campus which still operates today (23 years later). My first official foray into branding and design although at the time I had no idea I would follow this career path. That same year I helped launch the first private off-campus luxury student residence in a former 5-star downtown hotel. I branded the project, created all collateral from print through to coat of arms flag design and opened a retro lounge bar in the lobby. My career started because school was wasting my time and I found opportunity between classes. School is not for everyone :)
London, Ontario, Canada


Adobe Creative Cloud, Creative Direction, Graphic Design, Industrial Design, Photography, Web Design,