Pablo Pineda

Freelance Graphic Designer

Brooklyn, NY, USA
Freelance graphic designer with expertise in brand and visual identity, packaging, environmental and exhibit graphics, structural and packaging design, welcome kit conceptualization, credit card design. Specialized experience in the luxury and travel service industries.

I believe design solves problems through a balance of strategy, art and technique and I have helped brands grow and glow for the last 20+ years by collaborating with clients, studios and agencies across the world: Japan, USA, South Africa and Central America.

Work Experience

Independent Designer

Working across geographic borders and propelling brands in Japan, USA and South Africa through identity, packaging and brand design.
March 2019 -


Associate Creative Director

May 2016 - March 2019 New York, New York, United States


Visual Communications

Helping businesses of all sizes define and communicate their message through branding, identity, web & social, packaging, environmental design.
August 2012 - New York, United States


Founder and Creative Director

Instigating brands to grow through brand and digital strategy + design and development of engaging physical and digital solutions.
August 2012 - New York, United States


Design Director

Creatively directed and managed a team of designers in the creation of content and graphic platforms for digital and physical brand engagements for clients sich as Porsche USA and American Express' sponsored events such as the US Open Tennis, US Open and Ryder Cup Golf Championships, New York Fashion Week, and Tribeca Film Festival.
July 2011 - August 2012 New York, New York, United States

Spring Design

Creative Director

As a creative director I lead and manage the creative department in the development of Visual Strategy which is in turn implemented onto brand positioning, identity design and packaging. I am involved in all creative presentations and in all creative related communications with clients such as Bacardi Company, Kraft Cheese, Planters, and Molson Canadian among others.
New York, New York, United States

G2 Branding & Design

Creative Director

As a creative director I lead and manage a team of art directors, graphic designers, industrial designers, multi-media designers and film makers all focusing on and brand development, brand identity, creative platform development, retail merchandising programs and retail experiences, packaging, trade communications, as well as traditional and non-traditional advertising. I am involved in all creative presentation to clients and in all creative related communications with clients such as Pantone, Trinity Church of Wallstreet, Dubai Properties, The Coca-Cola Company, Imperial Tobacco Canada, among others.
June 2004 - September 2010 New York, New York, United States

Cornerstone Strategic Branding

Design Team Manager

As an art director I developed brand identities for Perrier's Dear Park water as well Salem and Winston brands. I also lead and managed a team of graphic designers, one industrial designer and a production team who focused on the creation of advertising campaigns, promotional retail and direct mail programs for Winston. Designed Nascar Winston Cup trophies and other track communication components as well as environmental graphics and special event spaces. I was also involved in the initial development of naming, packaging, retail and environmental graphics for Marshall McGearty Tobacco Artisans, a R.J. Reynolds concept tobacconist store in Chicago.
September 2000 - May 2004 New York, New York, United States

The Design Associates


As a designer I developed corporate identities for clients such as Calpis Corporation, Sogo Keibi and Zeria Pharmaceuticals. I also participated in the development of packaging for clients like Shiseido Cosmetics, JT Beverages, Sapporo, Sony and Konica among others.
March 1997 - August 2000 Tokyo, Japan


Art Center College Of Design

Graphic and Packaging design

January 1994 - December 1995 Pasadena, California, United States


Spanish (Native),
English (Fluent),
Japanese (Conversational),





Graphic Design USA

American Inhouse Design Awards Certificate of Excellence



Brand Strategy, Branding, Environmental, Identity Design, Packaging, Web Design,