Petra Paatero
Packaging design and branding
Zurich, SwitzerlandWork Experience
Stronger
Content Designer
Graphic design, motion graphics, campaign planning, CRM, newsletter design, packaging design, template creation, info graphics, icons and logo design, ad content creation, presentation design
March 2020
- July 2021
Stockholm, Sweden
Mapiful
Graphic Designer & Content Manager
Designer for a start-up e-commerce company, responsible for redesigning the brand’s visual-identity and applying it to all visual touch-points.
- Made company’s long-term goals to expand its customer base and product suite possible, by taking charge of the development and utilization of re-branding to match the company’s values and needs. A new logo, brand guidelines, photography style guide, and brand colors were established.
- Reinforced company brand, by designing assets and templates for marketing materials to be used in social media, advertising, website, packaging, and presentations
- Increased working efficiency throughout organization by introducing and implementing a file-categorization system
Tooling: Adobe CC, Sketch, Trello, MailChimp, WordPress
- Made company’s long-term goals to expand its customer base and product suite possible, by taking charge of the development and utilization of re-branding to match the company’s values and needs. A new logo, brand guidelines, photography style guide, and brand colors were established.
- Reinforced company brand, by designing assets and templates for marketing materials to be used in social media, advertising, website, packaging, and presentations
- Increased working efficiency throughout organization by introducing and implementing a file-categorization system
Tooling: Adobe CC, Sketch, Trello, MailChimp, WordPress
January 2019
- March 2020
Sweden
Baetes
Branding & Graphic Design intern
Branding, logo design, UX-design and web-design.
March 2018
- August 2018
Stockholm, Sweden
Open Studio Stockholm
Graphic Design intern
Working as part of the creative team producing: concepts, moodboards, logos, layouts, print-ready-files
May 2017
- August 2017
Stockholm, Sweden
Education
Lahti University Of Applied Sciences
Bachelor of culture and arts
Majoring in Packaging Design and Branding
August 2014
- May 2018
Lahti, Finland
Ontario College Of Art And Design (OCAD University)
Advertising
Exchange period in 3rd year Advertising
January 2017
- April 2017
Toronto, Ontario, Canada
Languages
Finnish (Native),
English (Fluent),
Swedish (Conversational),
Skills
3d,
Adobe After Effects,
Adobe Illustrator,
Adobe Indesign,
Adobe Photoshop,
Advertising,
Art Direction,
Brand Identity,
Branding,
Drawing,
Graphic Design,
Illustration,
Logo Design,
Mood Boards,
Office Suite,
Packaging Design,
Sketch,
UI,
Ux,
Visual Identity,