Involved in creating a campaign that has an instant, positive impact on the consumer in order to promote the product or brand being advertised.
• Working from a brief with a copywriter, generating ideas to present to the client
• Working on designs to produce an effective advertising campaign
• Commissioning specialists, such as artists and photographers, to work on projects
• Managing projects and working within a budget
• Editing the final results for presentation to the client

• Develop and deliver a creative solutions
that strengthen brands’ market distinction and branding
• Responsible for articulating and defending conceptual and directional choices
• Promote continual creative improvement and actively contribute to a culture of innovation, excellence and accountability
• Conceive and create experience-oriented design solutions that fulfill strategic business objectives
• Direct all phases of creative work from concept through production
• Responsible for mentoring and leading junior creative staff through critique of their work to maintain consistent creative quality
• Accountable for developing and directing creative work of the highest caliber
• Participate in many new business development efforts

• In-charge of the whole creative concept of “SWING” Magazine, the first golf magazine in the Philippines.
• Launched “Golf Digest” in the Philippines.
• Redesign / re-branding” MOBILE-Philippines”, The Ultimate Tech Guide Magazine.
• In-charge of a custom publication such as:
“VISION” Magazine, an Epson custom magazine
“BENCH FEVER”, a custom magazine for the biggest local garments company

• In-charge of Creative Services and Editorial.
• AVPs, Interactive presentation, Marketing tools, and Mock-ups.
• I’m also in charge of the magazines like ‘Myhome’, an interior-design source magazine; ‘BluPrint’, an architectural design source magazine; ‘Manual’, a men’s fashion magazine. ‘Mega Magazine’, the Philippines best fashion magazine