Netali Hernandez
Industrial Designer
Murrieta, CA, USA
415.940.1594
netalihernandez.com
"...Some transform the sun into a yellow spot. Other transform a yellow spot into the sun..." Pablo Picasso.
Work Experience
Sir Mickens Inc
Industrial designer
Design of new Vodka bottle, Label, packaging, and brochure.
Managing entire process of bottle and cap prototyping in china with two different factories and manufacturing processes from initial concept until finished mass production level prototype.
Managing entire process of bottle and cap prototyping in china with two different factories and manufacturing processes from initial concept until finished mass production level prototype.
2017
- 2018
Florida, United States
Kangaroo
Industrial Designer, owner
• Designer of diaper bag; all facets from concept to production
• Contacted manufacturers in China for prototyping
• Currently networking with buyers/distributors
• Contacted manufacturers in China for prototyping
• Currently networking with buyers/distributors
February 2016
- Present
California, United States
EZ UP
Graphic Designer
• Graphic design
• Creative direction
• Creation of original material for print and web, catalogs, brochures, posters, window display, store artwork
• Branding
• Creative direction
• Creation of original material for print and web, catalogs, brochures, posters, window display, store artwork
• Branding
April 2015
- Present
California, United States
Ricardo Of Beverly Hills
Industrial Designer
(Freelance)
• Generate new product design concepts based on design briefs or product initiations
• Prepare concept sketches, renderings and manipulated photo images for presentation and review with design management and internal and external customers
• Produce dimensioned drawings and product specifications for prototype development and manufacturing
• Work collaboratively with other design staff and product developers on specs, prototype samples, timelines, pricing, packaging, compliance and sourcing
• Interact daily with Marketing, Sales, Engineering and Supply Chain to ensure the timely introduction of competitive, cost effective and consumer preferred new products
• Generate new product design concepts based on design briefs or product initiations
• Prepare concept sketches, renderings and manipulated photo images for presentation and review with design management and internal and external customers
• Produce dimensioned drawings and product specifications for prototype development and manufacturing
• Work collaboratively with other design staff and product developers on specs, prototype samples, timelines, pricing, packaging, compliance and sourcing
• Interact daily with Marketing, Sales, Engineering and Supply Chain to ensure the timely introduction of competitive, cost effective and consumer preferred new products
October 2013
- November 2013
La Mirada, California, United States
Topolski Design Center
Industrial/Furniture Designer
(freelance)
• Display designer for Topolski design center
• Create display for bath and kitchen fixtures
• Design custom desk and chairs for executive meeting room
• Design custom front desk
• Display designer for Topolski design center
• Create display for bath and kitchen fixtures
• Design custom desk and chairs for executive meeting room
• Design custom front desk
June 2013
- August 2013
Haifa, Israel
Freelance
Freelance Graphic and Web Designer
• Creative Direction and Graphic Design for small business
• Created branding, redesign of company logo, advertising concept, redesign of stationary
• Web Design, Flash and HTML
• Created branding, redesign of company logo, advertising concept, redesign of stationary
• Web Design, Flash and HTML
January 2010
-
California, United States
Academy Of Art University
Production Designer
Production designer for directing class throughout fall ’07 as well as 16 independent short films.
2006
- 2007
California, United States
Education
Academy Of Art University (AAU)
BFA Industrial Design
September 2005
- May 2012
California, United States
Languages
Spanish (Advanced),
English (Fluent),
Hebrew (Native),
Awards
Skills
Alias 2011,
Corel Painter 9,
Illustrator CS5,
Keyshot 2,
Microsoft Office. (Comfortable With Both PC And MAC).,
Photoshop CS5,
Rhino 4.0,
Some Solid Works 2011,
Furniture Design exhibitor at Salone del Mobile
I was invited to present a custom piece of furniture at the DIN Design In satellite exhibition during Milan design Week 2018. I created a piece which i manufactured in Italy and managed the manufacturing process to a beautiful results which got me invited again for design week 2019