Nehal Lodha

Art Director - Sideways Consulting

Mumbai, India

Work Experience

Sideways Consulting

Digital Art Director

As an Art Director at Sideways Consulting, I work on brands such as Imagica, Borosil, Jaypore.com, MyGlamm, Mumbai Police Anti-Narcotics Department, Savor Experiences, Secret Temptation Perfumes etc. I manage the entire digital art function including UX, UI. I also extend creative support for print and branding. As an organization that works on everything from product design to online marketing, I have the opportunity to collaborate with various types of people and hence, ideas are not limited to specific mediums or solutions for any brand.
October 2015 - Present India

Condé Nast India

Senior Designer

As the designer, at a company revered for the quality of it's output, I have designed niche communication for commercial projects for all of their brands - Vogue, GQ, Traveller and Architecture Digest.
Though responsible for projects (from ideation to delivery) meant for digital use, I have produced quality work across all media like print, video and complete campaign solutions for clients spanning across all medias our publications offer.
May 2014 - October 2015 India

OgilvyOne Worldwide

Senior Visualiser

Responsible for creating digital campaigns for ICICI Bank.
Also worked on campaigns for brands like Vodafone and Cadbury 5 Star and various brand pitches.
Apart from working for clients, while at OgilvyOne, I created a lot of design communication and identity for the WPP Group and Ogilvy.
August 2013 - May 2014 India

Bcwebwise

Junior Designer

Worked on creating digital communication and design for brands like Sunsilk, Dabur, Hero.
Worked on various pitches for national and international brands.
July 2012 - October 2012 India

Education

Rachana Sansad College Of Applied Art And Craft

Bachelor of Fine Arts

Gold Medalist, University of Mumbai 2012
2008 - 2012 India

St. Xavier's College

H.S.C

2006 - 2008 Mumbai, India

Bombay Scottish School

I.C.S.E

1996 - 2006 Mumbai, India

AWARDS

D&AD Kyoorius Creative Awards 2017
Blue Elephant - Digital, Direct Response (The World's First Animatronic Show, Adlabs Imagica)
In- book Winner - Innovative Use of technology (The Most Magical E-mail, Adlabs Imagica)

Abbys - 2017
SIlver for Adlabs Imagica - The Most Magical E-mail (Direct Response - Email Marketing)
Bronze for Adlabs Imagica - The Most Magical E-mail (Digital - Use of Email)
Bronze for Adlabs Imagica - The World's First Animatronic Show [Digital - Technology (others)]
Bronze for Adlabs Imagica - The World's First Animatronic Show [Digital - Social Media(Co-Creation / Crowd sourcing / Response etc.)]

Campaign India Digital Crest Awards - 2017
Bronze - Use of data for CRM (The World's First Animatronic Show, Adlabs Imagica)
Bronze - Media Innovation (The Most Magical E-mail, Adlabs Imagica)

University Of Mumbai - 2012
Gold Medalist, B.F.A.

Communication Arts Guild - 2012
Cub Designer of the Year

Viz Impact - RSCAAC
2012
Bronze, for the final year
Best Entry in Typography in the Final Year

TEACHING EXPERIENCE

Visiting Faculty - Certificate Course, Applied ArtRachana Sansad College of Applied Art and Craft, Mumbai (2015)
Typography for 1st year students of the Certificate Course for Commercial Art at Rachana Sansad College of Applied Art and Craft. Introduced typography as a subject to the students and assigned several assignments for beginners in typography.

Type Design and Typuppetype - Conducted a workshop on ‘Creative Type Design and Puppetry’ for post graduate students at MIT Institute of Design, Pune, April 2013.

Typuppetype - Conducted a workshop on 'Typography and Puppetry' at TypoFest 2013, Symbiosis Institute of Design, Pune, April 2013.

Typuppetype - Conducted a workshop on 'typography and puppetry' at a seminar 'For the love of Typography 2' held by Rachana Sansad College of Applied Art and Craft, Mumbai for students of all art colleges / IIT in Mumbai, Dec 2012.

Visiting Faculty - Kangaroo Kids Education Ltd., Bandra, Mumbai
Conducted a 15 day summer camp in art and craft for adaptation of art education for children below the age of 5 years.

HONORS

Speaker at Typography Day 2013, an International typography conference organized by IDC, IIT, India, held at IIT Guwahati, India, March 2013, for presentation of a research paper.