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MyORB is a multi-disciplinary creative studio based in New York founded by Czech-German creative director Lucie Kim. Our focus is to work closely with clients to help define, understand and express their own identity.

We bring brands alive by consulting on all creative aspects of our client’s business, whether … Read More
MyORB is a multi-disciplinary creative studio based in New York founded by Czech-German creative director Lucie Kim. Our focus is to work closely with clients to help define, understand and express their own identity.

We bring brands alive by consulting on all creative aspects of our client’s business, whether it is to design a logo, help shape the interior of a new store, or to conceive and produce brand videos. Our creative network of filmmakers, photographers, stylists, printers, web developers and writers are able to adapt to any given project. Read Less
Born as Lucie Ederova in Prague (Czech Republic), she moved to Munich (Germany) at the age of three and was raised as Lucie Eder in an effort to adapt her name to its German Heritage. After her marriage in 2009 she changed her name to Lucie Kim in order to fool everyone into thinking she is Korean.

Lucie is the f… Read More
Born as Lucie Ederova in Prague (Czech Republic), she moved to Munich (Germany) at the age of three and was raised as Lucie Eder in an effort to adapt her name to its German Heritage. After her marriage in 2009 she changed her name to Lucie Kim in order to fool everyone into thinking she is Korean.

Lucie is the founder and creative director of MyORB. She also teaches at Parsons the New School for Design and has been invited to participate in discussion forums and judging panels at the Art Directors Club, School of Visual Arts, Pratt Institute.

She has also guest lectured in Germany and Japan. Lucie has a BFA with Honors from the Fashion Institute of Technology in New York and received a MA with Distinction from the Chelsea College or Arts, London. Read Less
Art Direction
Brand Identity
Creative Direction
Copywriting & Editing
Exhibition Design
Film & Video
Naming
Packaging
Print Production
Publication Design
Voice & Story
Website Design
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