Transforming complex ideas and products into vibrant and engaging designs, resulting in increased audience engagement and brand recognition for clients

Employing a Mindful Design methodology to approach creativity and design, resulting in highly innovative and fresh ideas that set projects apart from competitors

Leading successful projects from conception to completion, demonstrating exceptional project management skills and resulting in on-time and on-budget delivery for clients

Teaching a Masterclass on “Wholehearted Design” to students from around the world, employing instructional design principles to create a transformative learning experience

Conducting live webinars, and providing coaching and feedback sessions in the “Live Hub,” guiding students in developing their skills and confidence as designers

Develop curriculum and course materials that empower students to develop their own unique design style and approach, resulting in highly engaged and successful students

Contributed to the redesign of brand identity, resulting in a more cohesive
and consistent brand image across all touchpoints

Develop new brand design assets for digital and print, enhancing brand
recognition and market presence

Ensure consistent design aesthetics across all projects and deliverables

Conceptualize and execute digital and print designs, including social media design, microsite design, corporate publishing, and editorial design

Honored to have been able to utilize Signature Illustration Style for internal communications since 2022, promoting empathy, understanding, and company values. Additionally, developed a typeface that is now used company-wide

Led the creative direction for Trendence Institut’s brand identity, resulting in a cohesive and visually compelling brand that resonates with the target audience

Developed a brand design that effectively communicated the company’s mission and values, both internally and externally

Conceptualized and executed a range of communication designs, including corporate design and editorial layouts, that successfully conveyed complex information in a visually appealing and accessible way

Spearheaded and managed the entire redesign process for TLGG’s corporate brand, working independently to deliver a stunning brand identity relaunch while managing the everyday responsibilities of the position

Successfully argued and asserted the value of the new brand identity in front of stakeholders, resulting in increased confidence in the brand and its visual representation

Developed and executed creative strategies that align with TLGG’s vision and values, ensuring consistency across all touchpoints and elevating TLGG’s brand presence in the market

Collaborated with cross-functional teams to translate the identity into a
cohesive website concept and brand assets, including recording and editing tutorials and video updates, resulting in a seamless user experience and improved brand awareness

Leveraged strong branding skills to enhance the visual identity of various
products, resulting in increased brand recognition and consumer engagement

Developed two distinct and innovative concept approaches for the “Zucker von Morgen” project, utilizing market research and a deep understanding of the target audience to create designs that effectively conveyed the unique qualities of the sugar substitutes

Redesigned the brand “Well Done” from start to finish, including developing the new product line design, and crafting engaging product names

Successfully managed multiple FMCG packaging design projects, preparing print-ready files and ensuring seamless execution from concept to production

Successfully planned and coordinated corporate events, galas, incentives,
conferences, and congresses for a wide range of clients, ranging from 10 to 10,000 participants, ensuring seamless execution from start to finish

Demonstrated strong personnel management skills, leading and motivating teams to achieve project objectives and ensuring high-quality work

Consistently delivered projects on time and within budget, skillfully managing complex budgets and tracking expenses throughout the project lifecycle

Conceptualized and developed design concepts that enhanced the overall
event experience, working closely with clients to understand their vision
and incorporating innovative design elements to create a memorable and
engaging event

Delivered effective presentations to clients and stakeholders, showcasing
design concepts and event plans, and successfully pitching proposals that
secured new business opportunities

Ensured seamless execution of events by effectively managing the booking process for vendors, venues, and equipment while maintaining close attention to logistics

Communication Design,
Surface Design, Design Management, Illustration, Graphic Design, Corporate Design, Branding, Product Design, Infographics

Event Management, Marketing, Accounting, Organisation, German, Economic and Social Studies