Moheb Effat
Creative Director
Cairo, Egypt
+2 01014441214
be.net/MohebEffat
Solid success directing and implementing broad range of design projects from
conception to launch.
Readily translate business requirements into effective advertising campaigns and to ensure projects meet all milestones, deadlines and budget requirements.
Intuitively adapt to new technology and innovative processes while ensuring compliance with corporate standards.
conception to launch.
Readily translate business requirements into effective advertising campaigns and to ensure projects meet all milestones, deadlines and budget requirements.
Intuitively adapt to new technology and innovative processes while ensuring compliance with corporate standards.
Work Experience
Constructa L.L.C
Creative Director
Responsible for branding The Walk Mall [New Capital], Print ads., Outdoor
Campaigns and Leading the team for the peak of creative outstanding wave.
Selected Accomplishments:
. Created many catalogs / Brochures / Flyers for The Walk Mall.
. Creating the concept, mood board for the videos, Social media, and ATL campaigns.
. Logo Guidelines for Corporate Identities according to professional standards.
. Photography / Directing videos for The Walk Mall.
. Managing third party companies.
. Acting as a Marketing Director Associate for visual concepts.
Campaigns and Leading the team for the peak of creative outstanding wave.
Selected Accomplishments:
. Created many catalogs / Brochures / Flyers for The Walk Mall.
. Creating the concept, mood board for the videos, Social media, and ATL campaigns.
. Logo Guidelines for Corporate Identities according to professional standards.
. Photography / Directing videos for The Walk Mall.
. Managing third party companies.
. Acting as a Marketing Director Associate for visual concepts.
July 2019
- Present
Egypt
Viral Media
Art Director
Responsible for branding a lot of fine selected medical clinics, Print ads., Promotional offers, and Leading the team for the peak of creative outstanding wave.
Selected Accomplishments:
. Created many social media campaigns for medical clinics and hospitals.
. Creating the concept, visual style for many clinics and hospitals.
. Corporate Identities for clinics and hospitals according to the
professional standards.
. Photography / Photo sessions Concepts.
. Videos mood board and Direction.
Selected Accomplishments:
. Created many social media campaigns for medical clinics and hospitals.
. Creating the concept, visual style for many clinics and hospitals.
. Corporate Identities for clinics and hospitals according to the
professional standards.
. Photography / Photo sessions Concepts.
. Videos mood board and Direction.
January 2019
- June 2019
Egypt
Gallant Group
Art Director
Efficiently lead and administer creative design projects in many areas such as branding, Conceptual art, Corporate identities, Logos, Brochures, Flyers, Catalogues, and Photo shooting.
Responsible for branding a lot of fine selected companies, Print ads., Packaging designs, Promotional pieces, and Leading the team for the peak of creative outstanding wave.
Selected Accomplishments:
. Created many catalogs / Brochures / Flyers and Logos for many companies.
. Creating the concept, theme, menus, and visual style for many cafes.
. Page Layout designs / Logo Guidelines for Corporate Identities
according to the Professional Standards.
. Photography / Photo sessions Concepts.
. Presentations Artwork.
Responsible for branding a lot of fine selected companies, Print ads., Packaging designs, Promotional pieces, and Leading the team for the peak of creative outstanding wave.
Selected Accomplishments:
. Created many catalogs / Brochures / Flyers and Logos for many companies.
. Creating the concept, theme, menus, and visual style for many cafes.
. Page Layout designs / Logo Guidelines for Corporate Identities
according to the Professional Standards.
. Photography / Photo sessions Concepts.
. Presentations Artwork.
January 2013
- September 2018
Egypt
ADRENALINE'S TV SHOW
Assistant Director
Assistant to the director, Building time plan according to the time frame for daily shoot and Photo shooting some artistic shots.
Responsible for maximizing the productivity power, Following up the guest stars to meet the time frame shots and Taking up notes for the on-offline editing.
Selected Accomplishments:
. On Line - Off Line Editing following up.
. Artistic Photo Shots & Retouching for the teaser & The poster.
. Direction Vision for the mood & Shooting style.
. Time frame Guide plan for the shooting time frames.
Responsible for maximizing the productivity power, Following up the guest stars to meet the time frame shots and Taking up notes for the on-offline editing.
Selected Accomplishments:
. On Line - Off Line Editing following up.
. Artistic Photo Shots & Retouching for the teaser & The poster.
. Direction Vision for the mood & Shooting style.
. Time frame Guide plan for the shooting time frames.
January 2013
- January 2013
Cairo, Egypt
B100 Ragel TV SHOW
Director of Photography
Designing and Creating a photo shoot mood & Following up the story board frames.
Responsible for maximizing the productivity power, Creating a mood describes the program views with inspiring concepts & Light setup.
Selected Accomplishments:
. Shooting concepts with light setup moods.
. Retouching & Keying the shots.
. Designing a poster & Teaser poster.
. Resizing & making the artwork needed.
Responsible for maximizing the productivity power, Creating a mood describes the program views with inspiring concepts & Light setup.
Selected Accomplishments:
. Shooting concepts with light setup moods.
. Retouching & Keying the shots.
. Designing a poster & Teaser poster.
. Resizing & making the artwork needed.
February 2013
- February 2013
Egypt
Mercury Visual Solutions
Part time Art Director
Responsible for maxmizing the productivety power, Putting down guide lines for the projects and Building up concepts, Sketchs and Visual style.
Creating ideas for photosessions.
Selected Accomplishments :
. Keying and Retouching for most of the arabian celebreties for SOLA TV Program - [Asala].
. Creating ideas for many movie posters and cover album artwork.
. Coloring story boards.
. Photography / Photsessions Concepts.
. Presentations Artwork.
. Guideline logo booklet for MERCURY VISUAL SOLUTIONS.
. Designing many logos.
. Putting down ideas for many TV Identity channels.
Creating ideas for photosessions.
Selected Accomplishments :
. Keying and Retouching for most of the arabian celebreties for SOLA TV Program - [Asala].
. Creating ideas for many movie posters and cover album artwork.
. Coloring story boards.
. Photography / Photsessions Concepts.
. Presentations Artwork.
. Guideline logo booklet for MERCURY VISUAL SOLUTIONS.
. Designing many logos.
. Putting down ideas for many TV Identity channels.
January 2012
- April 2012
Cairo, Egypt
Paradise Beach Resorts
Freelancer Senior Graphic Designer
Designing and Creating a color code for the party of the super star NANCY AJRAM.
Responsible for managing the theme and the visual style of the party.
Selected Accomplishments :
. Putting ideas around the color code of the party.
. Designing invitation tickets and party poster sticking to the color code.
. Retouching of the photosession for the star.
Responsible for managing the theme and the visual style of the party.
Selected Accomplishments :
. Putting ideas around the color code of the party.
. Designing invitation tickets and party poster sticking to the color code.
. Retouching of the photosession for the star.
May 2010
- July 2010
Cairo, Egypt
Freelance
Freelancer Graphic Designer
Responsible for meeting the client expectations, solutions and Deadlines.
2006
- 2008
Cairo, Egypt
Education
ST. Fatima Language School ( I.G.C.S.E.)
B.A. Degree Faculty of Applied Arts
Cairo, Egypt
Languages
English (Fluent),
Arabic (Fluent),
Skills
Ambitious,
Competitive,
Cooperative,
Dreamer,
Eager,
Focusing,
Hyper Active,
Inspiring,
Popular,
Responsible,
Sensitive,
Smart,
Team Leader,
Work Addict,
Additional Information
Member of the Applied Arts Designers Syndicate.
Member of Plastic Artists.
Diploma 3D Studio Max.
Member of Plastic Artists.
Diploma 3D Studio Max.
Exhibitions
Exhibitions that gave up a chance to express your art, ideas and creativity to be shown and discussed and monetize.
Cartoon Festival 2006
Cartoon Festival 2006