Michael Leon

Creative Director

Barnegat, NJ, USA
Work Ethic: Lead by example.
Share: Vision, resources, creative tips and optimistic attitude.
Thrive: Team atmosphere, brainstorming and idea development.

Together we create work that gives a project image, a "face", and we develop branding that gives a client credibility. That is the energy that I encourage and grow from.

Work Experience

State Of Play Studio

Creative Director

• Proven start-up, development, and management of in-house advertising agency.
• Created design concepts, brand identity, and promotions including mobile apps, logos,
websites, banners, email blasts, animation, billboards, direct mail, signage, and invites.
• Directed creative campaigns, brand integrity, strategies, production, copywriting and
presentations that met client turnarounds.
• Created workflow procedures, data-trafficking, policy, and brand standards guidelines.
• Project forecasts, trend analysis, RFP submission, contract development, and client budgeting.
• Constructed network systems, troubleshoot hardware, identified and resolved IT problems.
October 2017 - Barnegat, New Jersey, United States

Tropicana Entertainment

Creative Director

From inception, successfully established Tropicana Entertainment’s, in-house advertising department. Instituted a streamlined infrastructure, brand identity, and data trafficking system which resulted in $365,000 annual operational cost savings, over 20,200 completed projects and an opportunity to lead beside an inspirational team of 10. Bridged communication, supported every promotional campaign and unified all mediums of creative for their 8 properties, TropWorld & TropicanaCasino.com Online Gaming.

• Created, developed and managed in-house advertising agency.
• Created workflow procedures, policy, and brand standards guidelines.
• Constructed department hierarchy, employee qualifications and responsibilities.
• Hired, trained, evaluated, and supervised all designers, production & advertising staff.
• Analyzed, monitored, tracked and forecasted projects to ensure outcomes met department budget.
• Contract development, registration & finance management liaison between vendors, internal management, outside advertising agencies and all 10 properties.
• Analyzed research trends, developed creative briefs and submitted request for proposals.
• Directed creative campaigns, to ensure integrity of creative brand, strategies, input accuracy, production, copy, reviews, photo-shoots, and presentations met strict turnaround deadlines.
• Constructed network systems, troubleshoot hardware, identified and resolved problems.
• Performed installation, repair and maintenance for operating systems and employee stations.
• Produced cost effective solutions, that maintained department efficiency, for computers, accessories, software, data - trafficking systems, and network equipment purchases.
October 2014 - October 2017 New Jersey, United States

The Media & Marketing Group

Senior Art Director

The Media & Marketing Group (M&M) is one of four units from the Star Group Communications firm. With nine offices, we covered brand planning categories such as destination, hospitality, health, gaming, non-profit, sports and retail. Our creative spanned commercial, TV, radio, print, outdoor, web and more.


• Worked with my team of seven Designers, Directors and Group Head in their gaming division.
• Developed concepts, branding, promotions, events, and creative for clients such as the Golden Gate, theD, Hard Rock, Tropicana, Sands, Lake of the Torches, Seneca, Red Hawk, Las Vegas Hilton, Montreign, Blu Stone, Currents, UFC and more.
• Design projects included brand identity, commercials, logos, billboards, banners, direct mail, signage, menus, invites, websites, plasmas, vehicle wraps, wall murals and more.
• Developed entertainer brands and promotional material.
• Client range spanned 50 casinos throughout U.S., restaurants, lottery, car industry, retail and more.
May 2012 - May 2013 Voorhees, New Jersey, United States

Caesars Entertainment

Lead-Senior Graphic Designer

Caesars Entertainment is the largest gaming company in the world. Having over 45 gaming brands, their casinos, hotels, spas and restaurants span across the U.S. and abroad. My projects involved these categories and more.

I worked within their East Coast, A.C. division:
Caesars, Harrah's Resort, Bally's, Showboat, House of Blues, Wild Wild West, Atlantic City Country Club, Harrah's Chester

• Assisted in developing advertising departments structure, workflow and creative process.
• Helped hire, trained and mentored employees.
• Worked daily with VP's, Directors and Managers to ensure consistent brand appearance.
• Created master templates, organize workflow and archives for entire in-house studio.
• Executed creative designs for brand identity projects, billboards, lightfaces, banners, direct mail, signage, menus, invites, website, plasmas and more.
• Developed entertainers brand appearance and promotional material.
• Stylized, photographed, color corrected, and photo retouched entertainment imagery and product giveaways.
• Average work: 25 design projects daily and 400+ projects monthly.
• Mac Tech Support: Consulted in network and software purchases and setup. Performed installation, repair and preventative maintenance for operating systems. Troubleshooting for software and hardware failures. Identify network problems.
April 2008 - April 2012 Atlantic City, New Jersey, United States

Pathmark Stores Incorporated

Senior Graphic Designer • Digital Artist • Illustrator • Electronic Quality Controller

• Directly worked with CEO, Vice President, Department Heads and Managers to develop concepts, marketing, designs and appearance for all creative projects.
• Executed all internal and external projects including posters, logos, circulars, brochures, illustrations, presentations, displays and video props.
• Directed vendors and managed all outsourced projects and personnel.
• Developed identity packages, created and maintained master shells, organized workflow and documentation.
• Directed creative for original web page design.
• Utilize fluent sign language to communicate with hearing impaired employees.
• Guided, assisted and motivated Creative, Layout and Digital Studio staff.
• Participated in developing & maintaining archiving and network structure.
• Performed color correction of photography for 4-color work.
• Expertly performed clipping and photo retouching.
• Created a system to archive network files efficiently.
• Daily interaction with digital studio photographers, vendors, buyers and department heads.
• Trained employees on digital software.
• Reorganized and implemented a new illustration department.
• Produced spot illustrations and product renderings for cover pages, brochures, signs, slides, ads, page headers and video.
• Troubleshoot, maintain, calibrate and insure excellent film quality is released from Linotronic 530 machines.
• Interact with computer consultants concerning use of network and server knowledge.
April 1993 - April 2008 Carteret, New Jersey, United States

Federal Direct Marketing & Print Solutions

Graphic Designer

• Managers assistant.
• Coordinator to printers and sales people.
• Production of client advertising, logos and business forms.
• Color Key equipment, daylight camera and photography work.
• Major accounts included Macy’s, JCPenny, Prudential and Chase Manhattan.
• Experience with two in house pre-press plants, offset printing and more.
April 1991 - April 1992 Clifton, New Jersey, United States


Rutgers University

Bachelor of Arts

Visual Arts-Advertising-Marketing-Sociology
September 1986 - June 1990 New Brunswick, New Jersey, United States

School Of Visual Arts (SVA)

Post-Graduate Studies

September 1995 - June 1998 New York, New York, United States

Ocean County College

Web Development & Design / Advanced CC Certification

- JavaScript
- jQuery
- Search Engine Optimization
- Meta Data - Bridge - Internet Ranking
- Advanced Photoshop
- Advanced Illustrator
- Dreamweaver
- Flash
- Keynote Presentations
- Acrobat Pro (Signatures, Forms, Watermarks etc.)
September 2012 - August 2013 Toms River, New Jersey, United States


American Sign Language (Fluent),
Spanish (Beginner),


CSS, Dimensions, Dreamweaver, Freehand, HTML, Ilife, Illustrator, Indesign, Iwork, JavaScript, Jquery, Macromedia Director, Music Editing, Photos Manipulation, Photoshop, Powerpoint, Quark Xpress, Softimage, Video Editing,

Leadership Skill Development: Interests

Having started advertising departments, martial art school programs and sports curriculums, leadership and communication have always been my strengths.


Black Belt Martial Arts Certification (World Tae Kwon Do Federation, Ryu Kyu Kempo, Kar Do Jitsu Ryu, Christian Black Belt Association (CBBA/SKKI), World Black Belt Bureau)

Styles: Tae Kwon Do, Ronin Grappling, Hapkido, Aikido, Judo, Jujitsu, Ryu Kyu Kempo, Tang Soo Do Moo Duk Kwan, Self Defense, Compliance and Take Down

Weaponry: Bo Staff, Nunchuck, Sword, Skrima, Kama, Chain Whip

Martial Art Schools:
Attended: Tang Soo Doo Moo Duk Kwan American, Old Bridge, N.J.
Attended: Ronin Judo and Grappling, Manahawkin, N.J.
Attended: Seigido Ryu Kardo Ru Jitsu, Howell, and Old Bridge, N.J.
Attended & Instructed: White Tiger Martial Arts, Manahawkin, N.J
Developed & Instructed: Karate Success (Mike High Karate), Barnegat, N.J.
Developed & Instructed: Impulse Mixed Martial Arts, Waretown, N.J.


Coaching: Barnegat and Stafford Townships, Ocean County, N.J.

Baseball (Little League, Junior Minors, Minors and Majors)
Basketball (3rd grade division to 8th grade division)
Hockey (Clinics)


Career opportunities: Qualified and turned down:

Secret Service Uniform Division Officer
Police Officer: Stafford, Barnegat, Probation Officer, Corrections Officer, NJ Transit Police, NJ State Troopers, Maryland National Capital Park Police.

details visit: www.visualcv.com/mleon