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Mercedes Tiagonce holds an undergraduate degree in Graphic Design awarded by UBA. She started her career as an Art Director in Casares Grey together with Pablo del Campo (current President of Del Campo, Saatchi & Saatchi).

Afterwards, she joined the Gowland team, where she stood out because of her work for Nestl… Read More
Mercedes Tiagonce holds an undergraduate degree in Graphic Design awarded by UBA. She started her career as an Art Director in Casares Grey together with Pablo del Campo (current President of Del Campo, Saatchi & Saatchi).

Afterwards, she joined the Gowland team, where she stood out because of her work for Nestlé and Jhonson&Jhonson. Later, she joined López Rossi Nesci, and continued developing her creative talent and professionalism in the agencies Lintas, SoaresGache and Ayer Vazquez.

In Agulla&Baccetti, one of the most successful and prize-winning Argentinian advertising agencies of the 1990s, she worked for the following accounts: Telecom, Editorial Atlántida and Renault, three of the most important accounts of the agency.
Her professional achievements and her partners’ acknowledgement regarding her campaigns for the automotive industry led her later on to Lautrec, Nazca Satchi&Saatchi, where she worked together with the teams of Peugeot, Ceps and Papelera Del Plata.
In the year 2001 she started working for Young&Rubicam as a Creative Director, where she was responsible for the creativity of the Argentinian Malls group “Los Altos”, Supermercados Disco, Revista Mercado and Danone among others.

In the year 2006 she joined Del Campo Saatchi&Saatchi as a Creative Director for Zoo Buenos Aires, Warner Channel Latin America, Ariel, Easy and she is currently working as Regional Creative Director for Procter & Gamble.

Mercedes Tiagonce is one of her generation’s Argentine advertising agents who won more awards, and her vast advertising production turns her into one of the professionals of the industry with the best international projection.

In her free time, Mercedesis an amateur photographer. She makes the most of her work trips to take memorable pictures of her journeys around the world.
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