Matthew Allison

Matthew Allison Graphic Design

Nashville, TN, USA
I am a graphic designer at the United Methodist Publishing House (UMPH) in the Children's Unit. I design books, Sunday school curriculum materials, packaging, marketing materials and everything in between.

I am also a freelance designer with 10+ years of experience.

I believe in keeping things simple, communicating what is needed, and exceeding expectations.

Work Experience

United Methodist Publishing House

Graphic Designer

I design books, Sunday school curriculum materials, packaging, marketing materials and everything in between
October 2014 - Present Tennessee, United States

Self-Employed

Owner & Designer

Meet clients’ design needs through the planning, design, and execution of various projects

Manage all aspects of the business including time tracking, invoicing and client communication
January 2007 - Present Tennessee, United States

Watkins College Of Art, Design And Film

Adjunct and Community Education Instructor

Community Education Instructor | January 2013–Present
Introduction to Illustrator, Photoshop for Designers, Photoshop for Photographers, Introduction to Photoshop
Developed flexible curricula and lesson plans that are appropriate for varying skill levels

Adjunct Instructor | January 2012–December 2012
Computer Studio 1 & 2
Developed curriculum that strengthened design skills and taught Adobe software
January 2012 - December 2015 Tennessee, United States

Midtown Wine & Spirits

Keyholding Sales and Marketing Associate

Independently managed a team of 4-6 people to successfully close the store three nights per week
Used Constant Contact to create HTML emails that have a 23% open rate
Managed email lists and write emails using Microsoft Word and Excel
Targeted and marketed to craft beer followers on Facebook and Twitter
Updated the Wordpress website and blog on a consistent schedule
Provided outstanding customer service and merchandising that increased sales
February 2013 - October 2014 Tennessee, United States

AIGA Nashville

Former President and Board Member

President | May 2012–June 2013
Managed chapter operations and a 15 member board
• Organized board meetings and retreats
• Implemented board member contracts to improve accountability
• Supervised the budget of the chapter, monthly events and two conferences
• Created an agenda of events for the year
Communicated the organization’s local and national goals and programming to over 200 members
Managed changes directed from a national level: New website, membership structure, database and reporting, and event registration system
Developed management and leadership skills at the annual national leadership retreat

Think Tank Conference Chair | May 2012–May 2013
Managed a one-day conference with over 150 attendees that ran smoothly and received positive feedback from attendees, committee, and speakers
• Delegated responsibilities to a committee of 6 people
• Developed and followed a budget for the event, including reducing overall costs
• Raised over $4000 in sponsorships and donations
• Secured 4 nationally known speakers and coordinated their travel plans and expenses
• Successfully coordinated vendors, sponsors and volunteers

Board Member | May 2010–July 2013
Secured over $6000 in cash sponsorships and $10,000 in in-kind donations for events
Created and managed the Summer of Good program
Updated the AIGA Nashville website and used social media to promote events and the organization
Wrote copy, designed and managed digital and printed marketing materials
Used MyEmma to design and send HTML emails
May 2010 - June 2013 Nashville, Tennessee, United States

Ad 2 Nashville

Communications Chair

Designed and wrote copy for marketing materials, including HTML emails using MyEmma, social media and printed materials

Coordinated a one-night "design-a-thon" with local professionals and students that resulted in a new logo for the club
May 2010 - May 2012 Nashville, Tennessee, United States

Cool Springs Press

Graphic Designer

Developed an online marketing plan, including:
• HTML email plan, design, implementation and management using MyEmma
• Facebook group creation and targeted marketing

Created marketing materials for over 30 authors and events

Managed the successful production design, including cover and layout design, of 75 books
October 2007 - July 2008 Nashville, Tennessee, United States

Education

La Roche College

B.S. Graphic & Communication Design

January 2005 - December 2006 Pittsburgh, Pennsylvania, United States

University Of Pittsburgh

B.A. Studio Arts

August 1999 - December 2003 Pittsburgh, Pennsylvania, United States

Skills

Adobe Illustrator, Adobe InDesign, Constant Contact, Adobe Acrobat, Adobe Dreamweaver, Adobe Photoshop, Basecamp, Emma Email, Facebook, HTML Email, Instruction, Keynote , Microsoft Excel, Microsoft Powerpoint, Microsoft Word, Quark, Teaching, Twitter, WordPress,