Martha Lynn Laskie
Multidisiplinary Graphic Designer & Illustrator
New York, NY, USA
914 920 9828
be.net/Martha_Lynn_Laskie
Voted 'Best Design Consultant" in Yonkers in 2019. Accepted in the Made in NYC Collation and highly praised by her many customers, Martha Lynn Laskie has been finding her niche in the graphic design market for over a decade. Her engaging designs can be found in multiple online publications and in the Purchase Design annual. Specializing in logo development and branding, Martha Lynn offers full design packages including print and delivery. Her work can be seen at: mllgd.com
Work Experience
JP Morgan
Consumer & Retail Advanced Graphics Lead Designer
• Management and execution of all high profile presentation design projects and proprietary clients resulting in mutli-million-dollar investments. Principally lead the implementation of up-to-date design techniques and stylized typography producing excellently displayed presentations
• Creative direction for all prominent Fortune 500 clients, including public IPO-centric pitches and Bake-off deals, receiving multiple deal toys from successfully landed projects
• Advanced graphics team leader providing collaborative and open-minded idea generation for team, while directing project management
• Navigated team focus with an emphasis in high-quality agency-level design including print techniques such as adding spot UVs and higher quality paper stocks to bring printed pieces to the level advocated in the J.P. Morgan brand sophistication
• Creative direction for all prominent Fortune 500 clients, including public IPO-centric pitches and Bake-off deals, receiving multiple deal toys from successfully landed projects
• Advanced graphics team leader providing collaborative and open-minded idea generation for team, while directing project management
• Navigated team focus with an emphasis in high-quality agency-level design including print techniques such as adding spot UVs and higher quality paper stocks to bring printed pieces to the level advocated in the J.P. Morgan brand sophistication
July 2018
- January 2020
New York, United States
Tombolino Ristorante
Brand Designer, Social Media, & Adverting/Marketing
• Full Re-branding of company from top to bottom including logo, business cards and website
• Social Media Marketing for multiple platforms including Facebook, Mosic Hub and Align-able
• Email Marketing through Constant Contact and Html emails from conceptional stage to fun campaign with driven results
• 40% increase in sales from customer driven marketing campaigns
• Social Media Marketing for multiple platforms including Facebook, Mosic Hub and Align-able
• Email Marketing through Constant Contact and Html emails from conceptional stage to fun campaign with driven results
• 40% increase in sales from customer driven marketing campaigns
January 2014
-
Yonkers, New York, United States
CIT Bank
CREATIVE CONSULTANT WEB & PRINT
• Graphic design problem solving for CIT Bank, and affiliates including social media graphics, HTML Emails, infographics, ad campaigns and digital design
• Translation of files between multiple software such as Adobe Indesign formatted to Microsoft word enabling cross platform design services and driving content creation
• Internal communications for Direct Capital investment opportunities as well as financing materials including creation of interactive documents for effortless web use
• Extensive design for in-house Powerpoint template used by entire company with attention given to chart design and information accuracy.
• Effectively creating print & digital advertisements, invitation packages and event design presentation for trade shows and editorials, for multiple partners
• Translation of files between multiple software such as Adobe Indesign formatted to Microsoft word enabling cross platform design services and driving content creation
• Internal communications for Direct Capital investment opportunities as well as financing materials including creation of interactive documents for effortless web use
• Extensive design for in-house Powerpoint template used by entire company with attention given to chart design and information accuracy.
• Effectively creating print & digital advertisements, invitation packages and event design presentation for trade shows and editorials, for multiple partners
August 2017
- May 2018
New York, United States
OLIVER Agency
Freelance Creative Professional
• Professional creative and production work on a multitude of projects caring form page layout to web design.
• High End Agency clients include Starbucks, Unilever, Marriott Hotels, Aspen and Chubb Insurances.
• Iconography, and Presentation specialist
• Print & Production consultation
• Powerpoint Presentations of Marriott Hotels
• Client acquisition for The Barclays Card account based on high quality graphic design projects.
• High End Agency clients include Starbucks, Unilever, Marriott Hotels, Aspen and Chubb Insurances.
• Iconography, and Presentation specialist
• Print & Production consultation
• Powerpoint Presentations of Marriott Hotels
• Client acquisition for The Barclays Card account based on high quality graphic design projects.
July 2016
- March 2018
New York, United States
EPRA NY
Branding & Design Consultant
• Rebranding and organization of company identity
• Wire framing, structure, and UX of website including the development of custom graphics, imagery, and typographic elements such as custom icons
• Update and redesign of company brochure and marketing materials for easy content management and readability
• Expertise provided in a consultatory capacity for integration of project management software, and building efficient workflows
• Wire framing, structure, and UX of website including the development of custom graphics, imagery, and typographic elements such as custom icons
• Update and redesign of company brochure and marketing materials for easy content management and readability
• Expertise provided in a consultatory capacity for integration of project management software, and building efficient workflows
January 2017
-
New York, United States
Central Turf, Irrigation & Supply
National Branding & Graphic Design Manager
Martha Lynn focused on bringing the Central TIS brand into the twenty first century, with clean, modernist designs and layouts. Her work has been praised with rave reviews.Martha provided a cohesive and well implemented brand standard across the entire company, including web, print and promotional materials.
October 2014
- May 2016
Elmsford, New York, United States
Alpha Beta Creatives
Creative Director
Full Design, development and structure of entire company identity, for a small start up ad agency
November 2013
- December 2014
New York, United States
Robert K Futterman & Assoc.
Production Designer
Called in as a ringer for the annual RKF listing look book. Expertise given for print & Production techies in order to provide the utmost quality in presentation and production value. Position provided on behalf of Robert Half by the Creative Group.
November 2013
- December 2013
New York, New York, United States
SME.vc
Lead Graphic Designer for Branding
Full design, development, layout and artistic direction of entire company identity. Work includes projects ranging from logo design, wire framing, icon creation, web site design, interoffice materials, promotional presentations, stationery and brochures.
January 2013
- December 2014
New York, United States
Just Q By Nyadia
Creative Director
Web Deisgn for E-Commerce Site, including Logo, business cards and promotional look book. Full Creative direction given to web development team, to maintain designed identity system to propel the Just q brand.
March 2010
- January 2016
New Jersey, United States
Citigroup
Graphic & Web Designer
Production Design, internal promotional materials, icon design, flier creation, and design for web pieces. Employee bio pages, human resources collateral and scroll pages. Video design for monitors within presentations and employee developments.
May 2013
- October 2013
New York, New York, United States
Village Media & Print
Senior Graphic Design & Marketing Manager
Full service design, customer service, marketing packages, including client accquiion, promotion materials, web site design, logo development, internal office document design, interactive presentation, brochures, and large format design.
Production and Printing - digital and offset
Production and Printing - digital and offset
June 2011
- September 2013
New York, United States
AlphaGraphics
Senior Graphic Design
Design for print in both digital and offset. Plate creation, color separation, and production including book binding, finishing and lamination.
Design for multiple clients at once, and over seeing entire design dept.
Design for multiple clients at once, and over seeing entire design dept.
August 2008
- January 2010
White Plains, New York, United States
Education
Onondaga Community College
AAS
Classical study in drawing and painting with emphasis on gesture, the human form in works of all mediums, human spatial behavior, and color relationships with Bauhaus references. Influences include Cezanne, Matisse, Degas, Gory, Duchamp, and exploration in abstract expressionism and study in cubism.
Senior Project: A Study of the Human Figure in Emotional Awkward Situations. A series of Ink Wash and Acrylics on Board. 30x40 Shown in Onondaga Community Student Gallery.
Senior Project: A Study of the Human Figure in Emotional Awkward Situations. A series of Ink Wash and Acrylics on Board. 30x40 Shown in Onondaga Community Student Gallery.
January 2002
- May 2004
Syracuse, New York, United States
Purchase College
BFA
Study in modern Graphic Design, classical Art History with concentration in typography, letterform structure, print, graphic design principles and color behavior. Emphasis on typographic systems such as Swiss design, as well as contemporary study in the field of illustration and graphic design. Minors include Art History, Political Science and American History, with strong background in Impressionism, Dada, Futurism, Modernism, Post Impressionism and the Fauvists.
Senior Project: “Finding the Way Back, Helping America Find It’s Way Again”. Published in Purchase Conservatory of Art Design Annual, available for download at http://www.mllgd.com/Illustration.html.
Senior Project: “Finding the Way Back, Helping America Find It’s Way Again”. Published in Purchase Conservatory of Art Design Annual, available for download at http://www.mllgd.com/Illustration.html.
August 2004
- May 2008
Purchase, New York, United States
Languages
English (Native),
Awards
Yonkers Award Program
Best Design Consultant 2019
2019
Yonkers Awards
Best Design Consultant
2017
Skills
Adobe Creative Suite,
Art Direction,
Brand Development,
Branding,
Branding,
Consultant,
Content Management,
Content Managment,
Creative Direction,
Data Visualization,
Dreamweaver,
Email Marketing,
Excell,
HTML,
Identity Systems,
Illustration,
Illustrator,
Indesign,
Infographics,
Keynote ,
Landing Pages,
Leadership,
Logo Design,
Mac,
Marketing,
Muse,
PC,
Photoshop,
Powerpoint,
Premire,
Presentation Designer,
Prezi,
Print,
Printing,
Production,
Project Management,
Quick Time,
Sales,
Squarespace,
Team Building,
Ux,
Website Design,
Wireframing,
Word,
WordPress,
Pro Bono Freelance
Community Voices Heard
Saving Isaiah - www.saveisaiah.com
Dance Lends
Resume Design Services & Job search services for low income communities
Free Design Consultation
Catholic Charities
Saving Isaiah - www.saveisaiah.com
Dance Lends
Resume Design Services & Job search services for low income communities
Free Design Consultation
Catholic Charities
Social Networking Sites
Behance
Facebook
Online Samples
Online Portfolio
Linked In
Twitter
Creative Hot List
AIGA
Thumbtack
Arts of Westchester
Freelancers Union
Elance
Freelanced
Online Samples
Online Portfolio
Linked In
Creative Hot List
AIGA
Thumbtack
Arts of Westchester
Freelancers Union
Elance
Freelanced
Free Lance Work
• Typography as Illustration | “Crash”
• Dancelen(d)s | Logo Development
• Enterprise Capital Management | Logo Design
• Pepsi Co | Packaging/Marketing
• Underground Cosmetics | Packaging design
• Community Voices heard | “I Vote” Campaign
• COnstantindis & Assoc. | Full Branding Package
• Dancelen(d)s | Logo Development
• Enterprise Capital Management | Logo Design
• Pepsi Co | Packaging/Marketing
• Underground Cosmetics | Packaging design
• Community Voices heard | “I Vote” Campaign
• COnstantindis & Assoc. | Full Branding Package
Practical Skills
• Project Management
• Print & Production
• Logo Design
• Identity Systems
• Branding
• Communication
• Presentations
• Interactivity
• Info-graphics
• Posters
• Vendor Selection
• Marketing
• Sales
• Customer Service
• Illustration
• Websites
• SEO
• Online Advertising
• Copy Writing
• Video
• Motion Graphics
• Print & Production
• Logo Design
• Identity Systems
• Branding
• Communication
• Presentations
• Interactivity
• Info-graphics
• Posters
• Vendor Selection
• Marketing
• Sales
• Customer Service
• Illustration
• Websites
• SEO
• Online Advertising
• Copy Writing
• Video
• Motion Graphics
Organizations
• AIGA | Graphic Design Guild Member | Arts of Westchester | Creative Women of America Group
• Westchester Business Council | McLean Avenue Chamber of Commerce | Freelancers Union
• “Print” Magazine Cover Design Competition 2009: “Foot in the Door”
• Key Arts Competition for Poster Design for “300” The movie – Honorable Mention
• Participant in “Borders No Borders”, international design study – “The Mechanization of Society”
• Volunteer at New York Historical Society
• Green Peace member, fund raising and awareness training
• Westchester Business Council | McLean Avenue Chamber of Commerce | Freelancers Union
• “Print” Magazine Cover Design Competition 2009: “Foot in the Door”
• Key Arts Competition for Poster Design for “300” The movie – Honorable Mention
• Participant in “Borders No Borders”, international design study – “The Mechanization of Society”
• Volunteer at New York Historical Society
• Green Peace member, fund raising and awareness training