Mark Grudzinski
Senior Art/Design Director
Minneapolis, MN, USA
773.551.7382
be.net/MarkGrudzinski
A big idea, strategic creative who also enjoys the craft of perfectly kerned type and a well-laid out page. Enjoys collaborating with and leading teams. Equally comfortable working in both interactive and print.
Work Experience
Syinc And Cardinal Path
Senior Designer
CURRENT CONTRACTOR POSITIONS
SYINC • SENIOR ART DIRECTOR • MAY 2013 - PRESENT
Nimble specialty branding/advertising agency
• Concepting, designing, executing and directing 360 campaign for new Kyocera smart phone
product launch
• Components include video and banner ad concepting and storyboarding, promotional launch kit
packaging, product guides, sell sheets, photo editing and directing junior designers
CARDINAL PATH • SENIOR DESIGN DIRECTOR • FEBRUARY 2012 - PRESENT
Web analytics company
• Redesign and create new systems approach for company collateral, white papers and
case studies based upon new rebrand
• Works directly with CMO, presenting new creative and rationales for new designs
SYINC • SENIOR ART DIRECTOR • MAY 2013 - PRESENT
Nimble specialty branding/advertising agency
• Concepting, designing, executing and directing 360 campaign for new Kyocera smart phone
product launch
• Components include video and banner ad concepting and storyboarding, promotional launch kit
packaging, product guides, sell sheets, photo editing and directing junior designers
CARDINAL PATH • SENIOR DESIGN DIRECTOR • FEBRUARY 2012 - PRESENT
Web analytics company
• Redesign and create new systems approach for company collateral, white papers and
case studies based upon new rebrand
• Works directly with CMO, presenting new creative and rationales for new designs
February 2013
- Present
Chicago, Illinois, United States
HBG
Design Director
Niche healthcare and wellness branding agency
• Communicate concepts, design direction, strategy and rationale during client presentations
• Lead team to create engaging experiences that align with client’s business goals
• Oversee creative ideation from team and contractors to ensure consistent quality and vision
• Provide stylistic direction and execution across multiple channels
• Balance multiple projects within time and budget constraints
• Communicate concepts, design direction, strategy and rationale during client presentations
• Lead team to create engaging experiences that align with client’s business goals
• Oversee creative ideation from team and contractors to ensure consistent quality and vision
• Provide stylistic direction and execution across multiple channels
• Balance multiple projects within time and budget constraints
January 2012
- January 2013
Chicago, Illinois, United States
Colman Brohan Davis
Senior Art Director
Boutique agency focusing on banking, energy and educational industries
• Established strategic and creative direction for projects across all touch points
• Managed and mentored design team to create highest standard of creative
• Participate in new business development efforts and RFPs
• Established strategic and creative direction for projects across all touch points
• Managed and mentored design team to create highest standard of creative
• Participate in new business development efforts and RFPs
October 2010
- December 2011
Chicago, Illinois, United States
BCD Meetings And Incentives
Senior Designer
Creative division supporting incentive programs for Fortune 500 corporations
• Worked with account managers to ensure creative concepts aligned with corporate standards
• Responsible for articulating and defending conceptual and directional choices
• Client facing for pitches, presentations and creative reviews
• Supervised press checks, managed multiple projects and budgets under tight deadlines
• Worked with account managers to ensure creative concepts aligned with corporate standards
• Responsible for articulating and defending conceptual and directional choices
• Client facing for pitches, presentations and creative reviews
• Supervised press checks, managed multiple projects and budgets under tight deadlines
January 2006
- March 2010
Chicago, Illinois, United States
Miscellaneous
Freelance Art Director/Designer
Freelanced at various ad agencies, corporations and design studios in the Chicago market. Including: Adler Planetarium, Chicago Tribune, City of Chicago, Design Tower, DDB, Gensler, Hyatt, IDEO, InvestLinc, Roti Restaurant, Siren Interior Design, Third Coast Guitar and Treat Cafe.
• Designed and produced print advertising, interactive, catalogs, packaging, collateral and video
• Designed and produced illustrations and graphics for print, web and interactive
• Crafted visual identities to articulate brand messaging
• Extensive RFP experience
• Directed illustrators, photographers, video editors and production personnel
• Designed and produced print advertising, interactive, catalogs, packaging, collateral and video
• Designed and produced illustrations and graphics for print, web and interactive
• Crafted visual identities to articulate brand messaging
• Extensive RFP experience
• Directed illustrators, photographers, video editors and production personnel
October 1999
- January 2006
Chicago, Illinois, United States
Sram
Art Director
Manufacturer of bicycle components for global cycling market
• Developed global visual positioning of brand including standards and guidelines. Policed brand standards with Asian and European offices.
• Leveraged SRAM brand through print advertisements, collateral, interactive and packaging
• Designed and maintained SRAM website and increased SRAM web presence through other sites and blogs.
• Collaborated on product graphic design with product development team
• Designed and produced graphics and signage for events and trade shows
• Directed studio and location photo and video shoots
• Supervised press checks and maintained vendor relationships
• Developed global visual positioning of brand including standards and guidelines. Policed brand standards with Asian and European offices.
• Leveraged SRAM brand through print advertisements, collateral, interactive and packaging
• Designed and maintained SRAM website and increased SRAM web presence through other sites and blogs.
• Collaborated on product graphic design with product development team
• Designed and produced graphics and signage for events and trade shows
• Directed studio and location photo and video shoots
• Supervised press checks and maintained vendor relationships
May 1994
- October 1999
Chicago, Illinois, United States
Education
American Academy Of Art
Degrees in Advertising and Design
September 1984
- June 1988
Chicago, Illinois, United States
Skills
Cartoonist/Illustrator,
Video Editing And Directing,
Adobe Creative Suite,
Musician,
Photo Editing And Directing,