Mark Grudzinski

Senior Art/Design Director

Minneapolis, MN, USA
A big idea, strategic creative who also enjoys the craft of perfectly kerned type and a well-laid out page. Enjoys collaborating with and leading teams. Equally comfortable working in both interactive and print.

Work Experience

Syinc And Cardinal Path

Senior Designer

CURRENT CONTRACTOR POSITIONS
SYINC • SENIOR ART DIRECTOR • MAY 2013 - PRESENT
Nimble specialty branding/advertising agency
• Concepting, designing, executing and directing 360 campaign for new Kyocera smart phone
product launch
• Components include video and banner ad concepting and storyboarding, promotional launch kit
packaging, product guides, sell sheets, photo editing and directing junior designers

CARDINAL PATH • SENIOR DESIGN DIRECTOR • FEBRUARY 2012 - PRESENT
Web analytics company
• Redesign and create new systems approach for company collateral, white papers and
case studies based upon new rebrand
• Works directly with CMO, presenting new creative and rationales for new designs
February 2013 - Present Chicago, Illinois, United States

HBG

Design Director

Niche healthcare and wellness branding agency
• Communicate concepts, design direction, strategy and rationale during client presentations
• Lead team to create engaging experiences that align with client’s business goals
• Oversee creative ideation from team and contractors to ensure consistent quality and vision
• Provide stylistic direction and execution across multiple channels
• Balance multiple projects within time and budget constraints
January 2012 - January 2013 Chicago, Illinois, United States

Colman Brohan Davis

Senior Art Director

Boutique agency focusing on banking, energy and educational industries
• Established strategic and creative direction for projects across all touch points
• Managed and mentored design team to create highest standard of creative
• Participate in new business development efforts and RFPs
October 2010 - December 2011 Chicago, Illinois, United States

BCD Meetings And Incentives

Senior Designer

Creative division supporting incentive programs for Fortune 500 corporations
• Worked with account managers to ensure creative concepts aligned with corporate standards
• Responsible for articulating and defending conceptual and directional choices
• Client facing for pitches, presentations and creative reviews
• Supervised press checks, managed multiple projects and budgets under tight deadlines
January 2006 - March 2010 Chicago, Illinois, United States

Miscellaneous

Freelance Art Director/Designer

Freelanced at various ad agencies, corporations and design studios in the Chicago market. Including: Adler Planetarium, Chicago Tribune, City of Chicago, Design Tower, DDB, Gensler, Hyatt, IDEO, InvestLinc, Roti Restaurant, Siren Interior Design, Third Coast Guitar and Treat Cafe.
• Designed and produced print advertising, interactive, catalogs, packaging, collateral and video
• Designed and produced illustrations and graphics for print, web and interactive
• Crafted visual identities to articulate brand messaging
• Extensive RFP experience
• Directed illustrators, photographers, video editors and production personnel
October 1999 - January 2006 Chicago, Illinois, United States

Sram

Art Director

Manufacturer of bicycle components for global cycling market
• Developed global visual positioning of brand including standards and guidelines. Policed brand standards with Asian and European offices.
• Leveraged SRAM brand through print advertisements, collateral, interactive and packaging
• Designed and maintained SRAM website and increased SRAM web presence through other sites and blogs.
• Collaborated on product graphic design with product development team
• Designed and produced graphics and signage for events and trade shows
• Directed studio and location photo and video shoots
• Supervised press checks and maintained vendor relationships
May 1994 - October 1999 Chicago, Illinois, United States

Education

American Academy Of Art

Degrees in Advertising and Design

September 1984 - June 1988 Chicago, Illinois, United States

Skills

Cartoonist/Illustrator, Video Editing And Directing, Adobe Creative Suite, Musician, Photo Editing And Directing,