Marisa Parga

Senior Product Desinger

Mexico City, Mexico

Work Experience

ENTROPY

Senior Product Designer


-UX, UI and illustration for the Entropy platform and landing page.
-User Research.
-Definition of the value proposition design of the platform and service.
-Lead of design sprints and design thinking with the development, management, sales team and users to define new key functions of ecommerce and search automation campaigns through artificial intelligence.
-Wireframing, prototyping and user testing of dashboard and key fuctions.
February 2018 - Mexico City, Mexico

Roll

Lead UX Designer

- UX for Web and Mobile: Understanding of the general scope of each project, definition of target Users, and creation of Personas, user journeys, Mockups, wireframes, flowcharts, user testing and iterations.
-Value proposition design, design sprint and agile/lean UX methodologies.
- Supervision of User experience from concept to final products.
-Project Management, timetables and deliverables.
-Liason between the Project Managers, Clients, Development, Content and Design teams.
- Clients Include: Heineken México, Pepsi, 7up, Xbox, MSN, Coors Light, AT&T, Tecate, CUAMOC cervecería, Amstel Beer, Instituto de Nutrición Sigma Alimentos, La villita, Chimex, Cafe Olé, Sordo Madaleno Arquitectos, Tangamanga
January 2017 - February 2018 Mexico City, Mexico

Altea

Art Coordinator/Illustrator/Digital Designer

Art and design department; concept art, scenography, illustration and concept for video mappings and performance.
November 2013 - Present Mexico

Lluvia En Los Ojos

Art and Production assistant

Winner of the Ariel 2013 for best animated short film.
August 2011 - January 2013 Guadalajara, Mexico

Metacube

Art and Texture Intern

August 2012 - December 2012 Guadalajara, Mexico

Education

UNAM

MA Visual Arts- Digital Arts, User Interaction, Information Technology and Movement

August 2016 - August 2018 Mexico City, Mexico

Tecnológico De Monterrey

Bachelor in Animation and Digital Art

Graduated with Honors
4.0 GPA
August 2009 - December 2013 Guadalajara, Mexico

Universitat De Lleida

Entrepreneurship and work ethics

June 2013 - August 2013 Lleida, Spain

Lorenzo De Medici Italian International Institute

Painting and Art History

January 2012 - August 2012 Florence, Italy

3dmx Digital Design University

3D Animation

August 2010 - March 2011 Guadalajara, Mexico

Languages

English (Native),
Español (Native),
Italian (Conversational),

Awards

CutOut Fest

First Place, "El Insólito Mundo del Cutout Fest"

2012

Skills

Acylic, Adobe Photoshop, Adobe Premier, Adoble Illustrator, Art Direction, Autodesk Maya, Concept Art, Creative Direction, Digital Illustration, Editing, Matte Painting, Painting, Photo Manipulation, Photography, Watercolor, ZBrush,

Exhibitions

"Entre Instantes"
Guadalajara, Jalisco
February 2015
Solo

"Amorte"
Guadalajara, Jalisco
20 November 2014
Collective

Art is in the Streets-"Beyond Graffitti"
Florence, Italy.
5 May 2012
Collective

Publications

Entre Instantes- La Jornada Jalisco
http://lajornadajalisco.com.mx/2015/02/entre-instantes-momentos-que-se-diluyen-pinturas-que-permanecen/