• Collaborated with a team in an agency format to conceptualize the central idea of campaign.
• Planned effective and creative advertising avenues.
• Acted as one of 3 creative directors to ensure all copy and marketing visuals had the same tone and style.
• Conceptualized, scripted, and directed a 30 second television spot that conveyed brand message in a creative manner.
• Researched and surveyed target group to effectively market demographic.
• Organized and followed production schedules to meet designated deadlines.