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Master (M.A.) in Graphic Design by attending the UAL / London College of Communication, UK
I have an effective expertise on design research, visual research methods, creative direction and creative planning practices.

As strategic thinker I unite concept, form and market knowledge in order to build storytelling… Read More
Master (M.A.) in Graphic Design by attending the UAL / London College of Communication, UK
I have an effective expertise on design research, visual research methods, creative direction and creative planning practices.

As strategic thinker I unite concept, form and market knowledge in order to build storytelling and visual narratives to products, services and brands.

Since the beginning of my career I have extensively worked on communication projects for a brief list of international brands - AMBEV beverages, Philip Morris, O Boticário cosmetics and Marisol fashion industry - planning, coordinating and creative directing a wide range of rebranding projects, ad campaigns, packaging, editorial and merchandising projects. Also, as design researcher I had conducted punctual innovative projects for HSBC and NOKIA.

Currently working at Globosat Network, the biggest pay-tv company of Latin America, I have been leading strategic projects (on-air and off-air) for the channels GNT, VIVA, GLOOB, MULTISHOW, SPORTV, Premiere, Combate/UFC.


My competences as strategic thinker and creative planner are:

• Lead branding, strategy and innovation projects.
• Provide visual research, benchmark research and analysis on strategic planning.
• Build rhetorical argument, narratives and storytelling.
• Develop and maintain a deep understanding of audiences, research and market analysis reports, (demographics, technology, consumer insights and trends).
• Coordinate and suport creative teams.
• Develop new business pitches and proposals.
• Manage contracting bids and project planning with third parts, partners and suppliers.


Specialties: Design Research, Design Writing, Branding, Brand Strategy, Graphic Design, Youth Trends, Subculture, Mass Market, Pay TV, Television, Cable TV, Broadcasting Read Less
  • Coord. Visual Research | Creative Planning
    Globosat — Rio de Janeiro, Brazil
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