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I have been working as a designer for print since 1991, and for screen since 1998. Currently working as a Digital Art Director for TBWA in Reykjavik, Iceland.

Most important in my work is that the design always comes from a conceptual idea. It should have a meaning, a story, an idea behind the look. And it needs … Read More
I have been working as a designer for print since 1991, and for screen since 1998. Currently working as a Digital Art Director for TBWA in Reykjavik, Iceland.

Most important in my work is that the design always comes from a conceptual idea. It should have a meaning, a story, an idea behind the look. And it needs to declutter the briefing and focus upon what the client needs to communicate to build their brand and move more products. Read Less
  • Digital Art Director
    Pipar TBWA — Iceland
  • Designer (digital and print)
    Pipar TBWA — Iceland
  • Designer (digital and print)
    Design Office, The City Of Breda — Netherlands
  • Designer (digital and print)
    Freelance — Netherlands
  • Senior Digital Designer
    Arthouse Multimedia — Netherlands
  • Designer (digital and print)
    Normad & Blend — Netherlands
  • Graphic designer
    Cum Suis — Netherlands
View Full Resume
Since 2016 I have slowly stepped away from using Invision and UXpin and started to integrate Webflow into my work. And I find myself doing less and less in Photoshop or Sketch. It has proven to be a great time saving tool, enabling me to design and develop websites within the browser.

Even for websites to comple… Read More
Since 2016 I have slowly stepped away from using Invision and UXpin and started to integrate Webflow into my work. And I find myself doing less and less in Photoshop or Sketch. It has proven to be a great time saving tool, enabling me to design and develop websites within the browser.

Even for websites to complex to fit within Webflow I still use it for visual design, as a tool to present the design to clients and to hand it over to developers. It eliminates endless misunderstandings and the code is clean enough to not horrify a developer. Read Less
Aside from my day job, have I initiated and ran for 5 years the Icelandic Cultural Foundation, "Reykjavik to". During this time it has organised 3 Icelandic Cultural Festivals in Rotterdam under the title Reykjavik to Rotterdam. The biggest festival screened over 50 movie titles and demanded 30 musicians to be flo… Read More
Aside from my day job, have I initiated and ran for 5 years the Icelandic Cultural Foundation, "Reykjavik to". During this time it has organised 3 Icelandic Cultural Festivals in Rotterdam under the title Reykjavik to Rotterdam. The biggest festival screened over 50 movie titles and demanded 30 musicians to be flown over from Iceland.

"Reykjavik to" has also partaken in an International festival in Mexico City and has build up connections with leading venues across Europe, Australia, New Zealand, Canada and America.

Due to the financial crisis that hit Iceland in 2008 where we forced to stop our activities, since it was no longer possible to raise the needed funding for it. Read Less
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