Wendy Loftin

MadeULook Marketing & Design

Carmel-by-the-Sea, CA, USA
Pursuing an entrepreneurial interest in freelance graphic design.

With over 15 years experience in management and marketing positions, I have held several challenging positions with increasing responsibilities, including:

*Cultivating corporate relationships
*Managing all aspects of marketing and press relations
*Revising/enhancing company brand identity
*Designing/creating/producing all marketing collaterals *Managing and enhancing company websites
*Design and manage company social media map
*Design conference/trade show-related booth and display concepts
*Negotiate and develop Distribution Networks, Resource Partners and Affiliate Partner contracts and relationships, sales and marketing campaigns, operating expenses and budgets, and pre- and post-event sales follow up
*Development of procedures and electronic channels to enhance personnel and company productivity/efficiency
*Managed ongoing enrichment of company eco initiatives as well as furthering green/sustainable awareness

-Decisive, action-oriented and results-focused professional
-Over 5 years experience designing and managing sales/marketing campaigns, designing branded identities and collaterals and maintaining high quality press relationships
-Experienced in designing and implementing innovative web-based communications and forums to increase product awareness and promote marketing efforts
-Over 15 years experience in office and personnel management
-Proficient and reliable working as a team member, independently or off-site remotely
-Skilled in handling multiple projects and meeting deadlines
-Superb troubleshooting, analyzing and problem solving skills
-Excellent communication, written and interpersonal skills
-Highly creative and adaptable; enjoys new challenges

Work Experience

Madeulook

Owner, Graphic Design, WordPress Websites

Graphic Designer who assists individuals and businesses locally and throughout the US with their print and design needs, advertising/marketing, WordPress websites and social media. Straight-forward, reliable, affordable and very efficient. Work on an on-call, as needed basis or we can discuss a package deal for ongoing services. I do business the old fashioned way, with integrity and great customer service.

Logo Artwork
Print & Digital Ads
Sales Flyers/Postcards/Door Hangers
Brochures - Business Cards - Letterhead/Envelopes
Business and/or Personal Presentations (Powerpoint or Keynote)
WordPress Websites, Content Development/Enhancement, Maintenance
YouTube Videos: Memorial Remembrance, Family Reunion, Recognition, Tribute, etc.
Trade Show Materials & Signage - Business or Personal Signage/Posters/Banners
Procedure Manuals/Forms/Surveys/Menus
Press Releases/Press Kits
Social Media Content Development
iBook Development & Publishing

Flexible and very reliable working independently, off-site remotely and collaborating via phone, Skype, text and e-mail with onsite personnel to coordinate efforts in a smooth and efficient manner. Have clients throughout the US - references provided upon request.
August 2013 - Present Carmel-by-the-Sea, California, United States

Monterey Symphony

Marketing/Graphic Design

Responsible for design concept through publication of all Symphony collaterals and marketing efforts, including: brochures, postcards, rack cards, press releases, large format banners and posters, print and online advertising, social media development and e-blast and newsletter marketing. Manage all aspects of WordPress website at www.montereysymphony.org including design and imagery, content development, SEO and maintenance.
July 2011 - August 2013 California, United States

Tara Spa Therapy, Inc.

Marketing & Media Manager

Manage all aspects of marketing and press relations for spa consulting and product company, including: press releases, product submissions, press mentions, article submissions and speaking engagements. Responsible for complete revision and enhancement of company brand identity. Design/create all collaterals, brochures, catalogs, product packaging and label concepts as well as corporate presentations. Manage and continually enhance company website. Solely responsible for design, integration and ongoing enhancement of company social media map, including: Facebook, Twitter, YouTube and company blog. Manage and coordinate all industry conferences, including: booth and display concepts and designs, GES services, design and creation of all event related collaterals, signage and point of purchase displays, negotiation and development of Distribution Networks, Resource Partners and Affiliate contracts and relationships, corporate VIP events, sales and marketing campaigns, operating expenses and budgets and pre- and post-event sales follow up. Integral in resume review, interviewing prospective employees and hiring decisions as well as development of procedures and electronic channels to enhance personnel and company productivity/efficiency. Responsible for ongoing enrichment of company eco initiative as well as furthering green/sustainable awareness in spa industry.
June 2006 - October 2011 Carmel Valley, California, United States

Executive Assistance Integration

Client Services Manager

Client Services Manager for technology consulting firm. Managed all aspects of client services and sales/marketing departments, including: maintaining high-level, ongoing customer relationships throughout sales process and beyond, management of client referral program, author and publisher of monthly technical/informational newsletter (increased circulation from 47 to over 800), complete revision/upgrade of proposal process, creation of automated proposal master outline, full implementation of marketing and collateral materials and advertising campaigns, sales forecasts, development of procedures to enhance personnel productivity/efficiency, coordination/implementation of trade shows, conferences and public relations events, integral in design and maintenance of firm’s website, performing personnel interviews and new-hire wage negotiations, preparing and conducting periodic and annual employee assessments/reviews, implementing/managing employee reward/special occasion program, and managing personnel issues, disciplinary actions, hiring and termination.
August 1996 - August 2003 San Diego, California, United States

Skills

Adobe CS5 Indesign, Adobe Cs5 Photoshop, Aperture, Excel, MS Word, Powerpoint, Publisher, Social Media, WordPress,