Key Clients:
AMN Healthcare, Shutterfly, Trend Micro, Stantec, Baker Electric Home Energy, Reliant Health Services, Pharmacy Development Services.

Strategic support for key brands through print and digital marketing collateral, website content, and branding development. Special focus on creating and improving UI/UX through style guides, user flows, and applying empathetic design solutions based on user testing and feedback.

- Designed Digital/Programing Ads, Animated Campaign Ads supported client/candidate collateral materials.
- Designed Reliant Health Services launch ad, featured in Forbes Magazine Nov./Dec. 2021 issue.
- Led re-branding initiative, including strategically designed email, landing page, and banner wireframes and templates, bringing 100% cohesive brand experience to all channels.
- Lead in creating and documenting user interface components and maintaining visual consistency for several clients.  

Promoted from contract role to permanent management position within one month based on job performance and ability to meet and expand on senior leadership’s vision for enhanced corporate branding, new dynamic functionality, and fresh concepts. Led team of 3 graphic designers for internal creative agency supporting 4 B2C/B2B Brands, 5 membership divisions, 32+ product lines and 100+ markets. Provided art direction, oversight, and mentorship, as well as individually drove multiple major projects per month. Regularly supported global promotions, campaigns, website updates, WordPress landing page builds, weekly email + social content and more. Additionally, served as consultant to executive team for branding and product launch initiatives, including: a new travel company, a luxury membership tier, a savings-based membership tier, a B2B travel service provider, and products in banking, concierge, telehealth, wellness, fitness and spirits.
• Designed modular email templates that reduced weekly production time by 50%, increased mobile optimization and contributed to 22%+ increase in click through rates.
• Partnered with account team to design 1st international lifecycle program with 1,500+ segments. Introduced revised branding and standardized templates. Gained executive approval within 3 months and rolled out to 100+ markets.
• Achieved $100K+ in cost-savings by spearheading brand development in-house, which was previously contracted to external partners. Specifically requested by senior leadership to lead iterations and subsequent launches based on ability to quickly understand business needs and produce top-notch content efficiently.

• Recruited by CEO (former Regal Ware Marketing Director) based on previous outstanding performance.
• Increased creative output by 5X within 3 months by ramping up email and social delivery.
• Managed creative for all marketing projects end-to-end for health supplement products, including all digital design, product packaging design, emails, logos and social media.
• Performed extensive graphic design development in collaboration with marketing team and in accordance with brand identity standards and guidelines.

• Created dynamic sales materials for Marketing, Retail, Corporate, Wholesale, and E-commerce teams, interpreting business & customer needs and developing concepts customized to specific guidelines and within budget constraints.
• Conceptualized, designed and executed creative solutions that consistently and clearly communicated company’s brand identity, positioning, and messaging through all brand touch points—print, website, email, social media, retail, events, marketing collateral, packaging, etc.
• Assumed entire creative process upon termination of Marketing Director, acting as only designer for US & Mexico markets, leading customer communications and meetings and self-managing creative process while maintaining quality.
• Led development of multiple product catalogs in 2 languages. Single-handedly managed production and photography, producing dynamic visuals using advanced Photoshop techniques.

• Developed distinctive, compelling collateral piece concepts to support the Mary Kay brand in global markets.
• Created and designed new marketing initiatives materials for Colombia market.

• Innovated and produced a campaign for grand opening of Pollo Tropical restaurant in Addison, TX.
• Designed collateral materials including template layouts, web banners, pole signs, e-blasts, invitations, interior signage, billboards, window clings, POP materials and menu boards.

• Designed and packaged training materials (e.g. manuals, booklets, pamphlets, etc.) for doctors and hospital teams.
• Inspired and produced innovative campaigns for conferences and large events.
• Designed collateral materials to support pre-sales activities including PowerPoint presentations, brochures, directories, fliers, posters, pamphlets, banners, signage, advertisements, direct-mail postcards and promotional items.