As a soup-to-nuts designer, I handle complete projects from initial client-contact to design and development.
Recent products have challenged me to expand my comfort level with jQuery and JavaScript, working around content management system limitations and an expansive list of content-providers. The results have been easily navigable content-rich experiences across device platforms including an updated media kit and the Newsweek Daily Beast Digital Power Index.
Following announcement of cessation of publishing a physical Newsweek magazine, I've been evaluating ways to streamline production. InDesign/InCopy files will need to export thoroughly tagged data to be purposed for all means of digital consumption with the least amount of manual intervention possible.

Professionally, nothing is more satisfying than making a task simpler. This is at the heart of improving layout and flow of online forms, editing text for easy scanning and comprehension and stripping away unneeded elements. Calling on training as an educator, I am able to anticipate potential gaps and how to avert them.

I bring more than 20 years of experience designing and developing websites, applications, intranets and print collateral materials for a wide variety of clients, from large financial associations to small-business owners, artists and musicians, as well as establishing and maintaining brand and corporate identities. I have a BA in graphic design and early-childhood education from SUNY Empire State College. And I paint as often as possible.

• Manage all phases of expansion and development of association's web presence. Assess and balance business objectives, communications goals and resource constraints across diverse user experience projects.
• Direct and maintain a large network of websites serving advocates of design and design education, catering in particular to 20,000+ professional and student members, including:
—http://www.aiga.org
—http://my.aiga.org
—http://designjobs.aiga.org
—http://designarchives.aiga.org
—http://portfolios.aiga.org
• Created simple-to-use content management systems and documentation permitting non-technical staff and volunteers means to produce sophisticated and accessible rich-media content.
• Designed user interfaces including wireframes and prototypes for websites, forms and applications.
• Coded CSS and HTML markup for media players, galleries, slideshows, templates and other unique content and oversaw implementation of ColdFusion modules.
• Established and maintained critical technology partnerships with high-level firms including Thirdwave LLC, Second Story Interactive Studios, Method Inc., Coroflot, Behance Network, Six Million Dollar Media and NimbleUser.
• Conceptualized, facilitated and delivered major projects including redesign and development of AIGA's online design archives, jobs site, transactional e-commerce site, portfolio network, event registration systems and competition entry and judging systems.
• Led research, evaluation, implementation and integration of new technologies including SMS messaging, social media integration and mobile app development.
• Advised and guided AIGA's web presence towards increased member participation and incorporation of user-generated content. This will include transition of over 2,000 pages to a new site design and CMS, blogs and social media integration.
• Redesigned and enhanced development processes and data-sharing across AIGA's membership.
• Cultivated relationships with chapter leaders increasing use of online tools, improving brand consistency and content distribution.

• Project development and design of websites and intranets. Collaborated with programmers, designers and internal clients. Improved communication, efficiency and responsiveness of information technology department.
• Project initiation, wireframing, design, markup and CSS for websites, applications and intranets.
• Directed implementation of design projects by .NET programmers.
• Consulted with international division heads addressing cultural differences and varied needs of financial market sectors and geographic locations.
• Developed internal production systems, wrote documentation and trained staff.

• Ensured clear communication of association's activities to members, government agencies and general public. Coordinated brand consistency across projects and media. Illustrated complex financial concepts for newsletters and website.
• Design and production of conference and collateral for corporate communications department.
• In 1996, spearheaded inaugural website winning accolades from national regulatory and legislative bodies for “investor education and in helping the industry shine the light on conflicts of interest” (SEC Chairman William H. Donaldson, 2005), as well as enthusiastic support from member firms.
• Implemented re-branding (designed by Steff Geissbuhler, Chermayeff & Geismar) following name change from Public Securities Association to The Bond Market Association. This included design and production of templates for print collateral, conference materials, HTML emails and website.
• Ongoing research and development of search engine optimization, implemented web standard markup and CSS and cross-browser consistency, resulting in reduced load time by 75%.
• Oversaw new site design, implementation in ASP.NET and content migration of over 1,200 static HTML pages to Ektron Content Management System.