Luz Guardado

Product Designer

Distrito Federal, Mexico
Product designer passionate of creating product concepts to inspire people. With 8 years of experience leading and collaborating in creative design projects, as interactive digital and physical experiences. With ability to find simple and more human solutions to complex problems. Constantly learning about new technologies to create innovative experiences.

Work Experience

BBVA

Product Designer

May 2022 - Mexico City, Mexico

Cocolab

Head Experiential Designer

Concept design development, engineering and blueprints of environments and physical elements for multimedia experiences. Supervision and monitoring of external suppliers, builders and installers. Link between the different areas within the company (interaction, motion, technology) to keep up the design details up to project completion.
July 2020 - December 2019 Mexico

DIAFROM

Senior Designer | Visual merchandising

Conceptualization and creative development of design proposals of store and retail elements. Rendering and image editing for high quality presentations for clients. Planning and development of graphic, technical and mechanical files for serial production. Supervision and communication with external suppliers and quotations elaboration.
July 2017 - June 2018 Mexico

Diam International

Shopfitting Senior Designer

Quality control of luxury cosmetic brands guidelines for corners and fixtures production. Review of preliminary plans, 3D modelling, and engineering drawings development for manufacture, inside factory and with external suppliers. On site measurement and supervision for the correct installation of corners. Materials list elaboration and time management.
September 2016 - July 2017 Mexico

GN Diseño

Senior Designer

Exhibition production development and management for the Papalote Children’s Museum in Mexico City.
January 2016 - September 2016 Mexico

Folc

Co founder & Designer

Design advisory to apply and execute new design and innovation strategies for businesses. Supervision, managing and design of furniture, branding, web design and interior projects.
September 2015 - September 2016 Mexico

Exhibidores Y Muebles

Design Executive

Attention and contact with clients for retail design projects. Development of design proposals following the technical and aesthetic requirements. Rendering, technical drawings elaboration and material for creative presentations for clients. Planning and overseeing of production and manufacture processes.
May 2014 - September 2015 Mexico

Education

Instituto Tecnologico Y De Estudios Superiores De Monterrey

Industrial Design

August 2008 - December 2013 Mexico

Georgia Institute Of Technology

Introduction to User Experience - Online Course

June 2020 - July 2020

Languages

Spanish (Native),
English (Advanced),

Awards

ITESM

Honorable mention at graduation ceremony

2013

Skills

Branding, Constructive Plans, Creative, Design Concept, Design Thinking, Entertainment Design, Enviroment Design, Exhibition, Experience Design, Figma, Illustrator, Keyshot, Manufacture Supervision, Multimedia Experience, Point Of Purchase, Project Management, Prototypes, Research, Rhinoceros, Set Design, Shopfitting, Show Design, Solidworks, Store Design, Technology, UI, Ux, Visual Merchandising,