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“If ideas are born from experience, we should strive to live fully and deeply. I prefer to listen, to observe, and to change and reinvent myself daily based on everything I learn. I studied advertising because it's always been a part of my convictions, and I enjoy what I do and try to deliver more than what's ask… Read More
“If ideas are born from experience, we should strive to live fully and deeply. I prefer to listen, to observe, and to change and reinvent myself daily based on everything I learn. I studied advertising because it's always been a part of my convictions, and I enjoy what I do and try to deliver more than what's asked of me."

Lukas Calderon is currently a Regional Creative Director based in Bogotá, Colombia. In 2008, he began his career as a copywritter at Leo Burnett Colombia working in the digital and shopper marketing department, which led to opportunities to work in Leo Burnett Mexico, leading the regional Procter & Gamble team's digital efforts.
He currently serves as the Regional Creative Director for AB InBev's local premium brands, and for Philip Morris and Cine Colombia.

He has worked for local and regional major brands in different markets in Latin America such as P&G, (Tide, Herbal Essences, Ariel, Always, Pampers, Downy, H&S) McDonalds, Bolivar Insurance, Directv, Alpina, Ab Inbev-SABMiller, Coca-Cola, Kellogg’s, Cine Colombia, and others.

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“Si las ideas nacen de las experiencias hay que vivir la mayor cantidad de ellas. prefiero escuchar, cambiar constantemente y observar, observar incluso lo que no me gusta, de todo se aprende y así como en la vida, en este negocio hay que reinventarse todos los días.
Soy de los que estudió publicidad por convicción, de los que disfruta lo que hace y se exige más de lo que le piden”.

Director Creativo Regional en Leo Burnett Colombia. En el 2008 inició su carrera en la misma agencia formando parte del departamento digital y shopper marketing. Su experiencia en el tema le abrió las puertas para trabajar en el equipo de Procter & Gamble en Leo Burnett México.
Actualmente lidera el equipo creativo de las local premium brands de Ab InBev en la región: Club Colombia en Colombia, Cusqueña en Perú y Club Premium en Ecuador; además de Philip Morris y Cine Colombia.

En todo su camino como publicista, ha ganado más de 50 premios en reconocidos festivales pulicitarios en el mundo como Cannes Lions, Clio, New York, Kinsale Shark, El Sol, Ojo de Iberoamérica, Effie Colombia, Effie México, entre otros.
Otras cuentas: P&G, (Tide, Herbal Essences, Ariel, Always, Pampers, Downy, H&S) Coca-Cola, McDonalds, Seguros Bolívar, Directv, Alpina,, Kellogg’s.
Read Less
  • Group Creative Director
    Leo Burnett Colombia — Colombia
  • Senior Copywriter
    Leo Burnett Colombia — Bogotá, Colombia
  • Senior Copywriter
    Leo Burnett México — Mexico, Mexico
View Full Resume
2018
EL DORADO
Shortlist / Direct / Lights for Lives
CLIO
Bronze / PR / Lights for Lives
GPC LEO BURNETT WORLDWIDE FESTIVAL
🎱Ball / Lights for Live
LÜRZER'S ARCHIVE
Published / Maestros Ancestrales
OJO DE IBEROAMÉRICA
Nominated / Best Colombian idea / Lights for Lives
Silver / PR / Lights for Lives
Shortlis… Read More
2018
EL DORADO
Shortlist / Direct / Lights for Lives
CLIO
Bronze / PR / Lights for Lives
GPC LEO BURNETT WORLDWIDE FESTIVAL
🎱Ball / Lights for Live
LÜRZER'S ARCHIVE
Published / Maestros Ancestrales
OJO DE IBEROAMÉRICA
Nominated / Best Colombian idea / Lights for Lives
Silver / PR / Lights for Lives
Shortlist / Media / Lights for Lives
Shortlist / Direct / Lights for Lives

2017
CANNES LIONS
Shortlist / Promo & Activation / Say Coke
Shortlist / Promo & Activation / Say Coke
EFFIE COLOMBIA
Silver / Éxito sostenido / Club Colombia
NEW YORK FESTIVAL
Shortlist / Design / Say Coke
Shortlist / Activation & Engagement / Say Coke
EL SOL
Shortlist / Design / Say Coke
Shortlist / Digital / Say Coke

2016
EL DORADO
Gold / Promo & Activation / Say Coke
Silver / Design / Say Coke
Shortlist / Direct / Say Coke
Shortlist / Cyber / Say Coke
Shortlist / Media / Say Coke
Shortlist / Media / Say Coke
Shortlist / Promo & Activation / Say Coke
Shortlist / Promo & Activation / Say Coke
OJO DE IBEROAMÉRICA
Nominated / Best Colombian idea / Say Coke
Silver / Media / Say Coke
Bronze / Interactivo / Say Coke
Shortlist / Promo / Say Coke
Shortlist / Interactivo / Say Coke
NEW YORK FESTIVAL
Bronze / PR / Lightning Rod Billboard
Shortlist / Outdoor / Lightning Rod Billboard
EFFIE COLOMBIA
Gold / Alimentos / Yox
Silver / Bebidas no alcohólicas / Alpina
EL SOL
Silver / Medios / Lightning Rod Billboard

2015
CLIO
Bronze / PR / Lightning Rod Billboard
CANNES LIONS
Shortlist / PR / Lightning Rod Billboard
EL DORADO
Bronze / Outdoor / Lightning Rod Billboard
Bronze / Media / Lightning Rod Billboard
OJO DE IBEROAMÉRICA
Silver / Media / Lightning Rod Billboard
GPC LEO BURNETT WORLDWIDE FESTIVAL
7+ / Lightning Rod Billboard
EFFIE COLOMBIA
Bronze / Bebidas alcohólicas / The Book That Changed a Country
KINSALE SHARK
Bronze / Media Excellence Innovative / Lightning Rod Billboard
FIAP
Shortlist / Marketing Directo / The Book That Changed a Country
TOP TEN P&M
Lightning Rod Billboard

2014
EL SOL
Bronze / Digital / The Book That Changed a Country
Bronze / Digital / The Book That Changed a Country
Bronze / Contenidos de marca / The Book That Changed a Country
Shortlist / Marketing Directo / The Book That Changed a Country
CANNES LIONS
National Diploma / Cyber Lions / The Book That Changed a Country
Leo Burnett Cannes Predictions winner
EL DORADO
Silver / Direct / The Book That Changed a Country
Silver / PR / The Book That Changed a Country
Bronze / Cyber / The Book That Changed a Country
Bronze / Media / The Book That Changed a Country
Shortlist / Young Golds
OJO DE IBEROAMÉRICA
Bronze / Directo / The Book That Changed a Country
Bronze / Interactivo / The Book That Changed a Country
FESTIVAL OF MEDIA LATAM
Gold / Content creation / The Book That Changed a Country
Bronze / Best use of content / The Book That Changed a Country
GPC LEO BURNETT WORLDWIDE FESTIVAL
🎱7+ / The Book That Changed a Country
EFFIE MÉXICO
Silver / Innovación en medios / Soap Opera Tide
Silver / Productos de aseo / Soap Opera Tide
EFFIE COLOMBIA
Silver / Productos de aseo / Soap Opera Tide
Bronze / Productos de aseo / Soap Opera Tide
TOP TEN P&M
The Book That Changed a Country Read Less
2018
New York Festival Advertising / Branded & Content
New York Festival Ame

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