Luca Masud

Information Designer

New York, NY, USA
Luca Masud is an information designer/researcher specialized in the field of data-information visualization and visual storytelling.

Graduated cum laude in Communication Design (M.Sc.) at Politecnico di Milano he currently works as Senior Information Designer in the Data Visualization team at R/GA NY.

Before joining R/GA he has worked for almost 4 years at DensityDesign, a research lab in the design department of Politecnico di Milano focused on the visual representation of complex social, organizational and urban phenomena.
He has paired this activity with his freelance work, both as data-visualization consultant / designer and as graphic designer.

His research background provides him with a reflexive approach towards visualization and a deep knowledge of the current state-of-art of the visualization domain. This knowledge covers not only visualization techniques and languages, but epistemological reflection too. His experience in visualization research, rather than limited in analytical data visualization, is centered on storytelling and sense-making too, always focusing on innovation and working in an interdisciplinary environment.

Work Experience


Information Design Director - Data Visualization

March 2013 - Present New York, New York, United States


Senior Information Designer - Data Visualization

October 2011 - March 2013 New York, New York, United States

DensityDesign Lab - Politecnico Di Milano, INDACO Department


January 2008 - August 2011 Milan, Italy

DensityDesign Lab - Politecnico Di Milano, INDACO Department

Research Fellow

August 2010 - July 2011 Milan, Italy

Politecnico Di Milano

Teaching Assistant

A.Y. 2010-2011, M.Sc. Communication Design (Final Year Lab Course: Visualizations, Social Complexity, etc.)
A.Y. 2010-2011, B.Sc. Fashion Design (Visual Communication)
A.Y. 2009-2010, M.Sc. Communication Design (Visualizations, Infographics, etc.)
A.Y. 2009-2010, B.Sc. Fashion Design (Visual Communication)
September 2009 - July 2011 Milan, Italy


Politecnico Di Milano

M.Sc. Communication Design

Thesis Title: “From data to knowledge. Visualizations as transformation vectors.”
110L/110 Graduated cum laude.
October 2005 - December 2009 Milan, Italy

Politecnico Di Milano

B.Sc. Communication Design

October 2002 - July 2005 Milan, Italy


English (Advanced),
Italian (Native),

Features - Books and Magazines


Information Graphics
Taschen GmbH (Köln, Germany)

IdN Extra 07: Infographics – Designing Data
Systems Design Ltd (Hong Kong, China)

Information Design With Graphics (upcoming)
Choi’s Gallery (Fremont, USA)

Information Design (upcoming)
Design Media Publishing Ltd (Hong Kong, China)

Data Visualization
Do/Work publishing (Shangai, China)

Design by Nature: Using Universal Forms and Principles in Design
Peachpit Press (Berkeley, CA, USA)

XXII Premio Compasso d'Oro ADI Catalogue
ADI, Fondazione ADI, Corraini Edizioni (Milan-Mantova, Italy)

Visual Storytelling
Die Gestalten Verlag (Berlin, Germany)

Visual Complexity Mapping Patterns of Information
Princeton Architectural Press (New York, USA)

Verso Expo Milano 2015
Mondadori Electa (Milan, Italy)

Data Flow 2
Die Gestalten Verlag (Berlin, Germany)

Editorial Design
Choi’s Gallery (Fremont, USA)

User-Friendly Diagrams
Pie International Inc. (Tokyo, Japan)

Mini Graphics
Sandu Cultural Media (Hong Kong, China)

ADI Design Index2008
ADI (Milan, Italy)


Nòva (Il Sole 24 Ore), issue #272, 12th May 2011
Il Sole 24 Ore (Milano, Italy)

Touch Magazine issue #04, Ispiración
Wondering Publishing Co. Ltd. (Shangai, China)

Design Net Magazine issue #164

Computer Arts Magazine issue #141
Future Publishing Limited (Bath, uk)

Design Net Magazine issue #146

Visualization Magazine 2


Fineo Creates Tufte-Worthy Diagrams With Just A Few Clicks

Flowing Data
Make Sankey flow diagrams with Fineo, sort of