Lorenzo Perniciaro

UI/UX Designer and Art Director

Rome, Italy
I am a passionate and professional designer, always attracted from the digital world and the beauty of digital products. I started my passion at the art school where I became more and more keen on this world, then I graduated at the Academy of Fine Arts in Rome in graphic design and then started my professional career, first in UK then here in Italy.

During my last year as a student, I became the creative director and co-founder of Gideon Smart Home, a successful smart home startup founded and operating in London (UK), with thousands of daily users and world-class partners. During my experience in London I grew a lot as a designer and an entrepreneur.
In the various startup accelerators, such as John Lewis, Microsoft Venture and PWC, we have followed various courses on design and management that have trained us in all tech fields.

In the last few years I grew up as designer freelancer and now I work with clients all over the world, from New York and San Francisco to London and Italy. Now I'm based in Rome in a large company as a Senior Visual Designer, supporting all the teams, from Strategy to UX and research to development.

Work Experience

Gideon Smart Home

Creative Director & Co-Founder

Gideon Smart Home is an application for smartphone and tablet for the management of the
Smart Home. Gideon allows the user to control all his smart devices (such as thermostats,
video cameras, lamps and many other) of different brands from a single application, maintain
in cloud footage of video surveillance, automate the management of his devices and
monitoring his energy consumptions recommend him how to save money. As a designer i take care about the all Android app assets (from the wireframes to the final product), web design, icons and images inside the app and social media graphics for both Twitter and Facebook. Sometimes i overview the iOS app changes.
February 2015 - Present United Kingdom

Thinking Technologies

Digital Product Designer & Brand

Thinking Technologies is an innovative company dedicated to developing web applications, Desktop, Mobile and Rich Internet Applications.

As a designer i created the new brand Myntech, that will be online soon, and the affiliate website. I build UI for app and websites.
July 2016 - January 2017 Italy


Digital Product Designer

TalkLife is an ambitious peer to peer support network built to help millions of young people who daily struggle with mental illnesses.

I've been hired as UI/UX designer (freelance) and during that month i worked on and redesigned some of the interfaces in the app, starting from the UX and wireframing until to the final project who fit perfectly with the rest of the app.

Worked with a fantastic team of developers and strategist by my side, creating truly beautiful interfaces.
September 2016 - November 2016 United Kingdom


Digital Product Designer

snoww is the finest new ski and snowboard community on the planet. launched in November with the coolest app for ski tracking.

I've been hired as UI/UX designer, I designed the full iOS app from the wireframe UX review until to the final product, in addition i took care about the website design ( http://snoww.com/ ) and Apple store products images.

it was a real pleasure to work with very competent people in what they do and a fantastic team.
June 2016 - October 2016 United Kingdom

Digital Entity

Sr. Digital Product Designer

Digital Entity is the NTT DATA design agency that works with the biggest brand in Italy. I work closely with a big team of talents to create outstanding and tranding apps. In the last year I worked on products for clients such as TIM, Enel, Trenitalia, Grandi Stazioni and many more.
March 2017 - Present Italy

Lorenzo Perniciaro Design

Digital Product Designer Freelance

I provide small and large businesses an help to reach their goal. With years of study in usability and visual design, I provide high-quality products for web, mobile and brand identity.
January 2013 - Present Italy


Rome University Of Fine Art

Graphic Design

Thanks to this University i became a complete graphic designer ready to leave my sign in the world with my projects and creativity.

Degree with 110 with honor
November 2012 - February 2016 Rome, Italy


Italian (Native),
English (Fluent),



Radio Centro Suono, Special Award Best Photo



Best Thesis in Graphic Design



Adobe Suite, Digital Product, InVision, Logo Design, Prototype, Sketch, User Experience, User Interface,