Karen Lonesome
Art Director and Designer
Centreville, VA, USAI'm an experienced Art Director and Designer with a love of minutiae and details. I work with concepts from the ground up and know the art of a finely crafted Mechanical. I love the camaraderie of working within a group environment, but am just as comfortable running solo. With a creative and strategic mindset, as well as a keen understanding of client needs, I have consistently delivered impactful campaigns that attract top-tier talent to organizations.
My educational background is in Design and Art History and my professional background spans all types of clients in multiple industries such as associations, advocacy, B2B, B2C, education, renewable energy, government, healthcare, tourism, telecomm and travel.
My educational background is in Design and Art History and my professional background spans all types of clients in multiple industries such as associations, advocacy, B2B, B2C, education, renewable energy, government, healthcare, tourism, telecomm and travel.
Work Experience
Lonesome Girl Creative
Art Director/Designer
As a freelance Art Director and Designer, I’ve worked with agencies and independent communications firms, universities and non-profits on a range of projects such as magazines, annual reports, trade shows, OOH, branding, ad campaigns, digital and social media, book covers, and more.
April 2004
-
Virginia, United States
The Hatcher Group
Senior Art Director
• Oversaw and managed the development of work within the creative department.
• Developed Government, education and other sector design projects from concept to completion such as logos, collateral, annual reports, ad campaigns and trade show displays, out-of-home, as well as digital media, including infographics, presentations, web banners and social media campaigns.
• Created new designs within existing campaign guidelines and style guides.
• Worked on multiple projects under tight deadlines with account and creative teams.
• Developed Government, education and other sector design projects from concept to completion such as logos, collateral, annual reports, ad campaigns and trade show displays, out-of-home, as well as digital media, including infographics, presentations, web banners and social media campaigns.
• Created new designs within existing campaign guidelines and style guides.
• Worked on multiple projects under tight deadlines with account and creative teams.
June 2021
- October 2022
Maryland, United States
Horne Creative Group
Associate Creative Director
*HORNE was acquired by the Hatcher Group in June 2021*
(HCG was a fully remote team and we prided ourselves on our communication and remote-work lifestyle before it was a buzzword.)
• Oversaw and managed the development of work within the creative department.
• Developed Government Recruitment design projects from concept to completion such as logos, collateral, annual reports, ad campaigns and trade show displays, out-of-home, as well as digital media, including infographics, presentations, web banners and social media campaigns.
• Created new designs within existing campaign guidelines and style guides.
• Refined organizational procedures for the creative department.
• Created and organized brand design standards.
• Worked on multiple projects under tight deadlines with account and creative teams.
(HCG was a fully remote team and we prided ourselves on our communication and remote-work lifestyle before it was a buzzword.)
• Oversaw and managed the development of work within the creative department.
• Developed Government Recruitment design projects from concept to completion such as logos, collateral, annual reports, ad campaigns and trade show displays, out-of-home, as well as digital media, including infographics, presentations, web banners and social media campaigns.
• Created new designs within existing campaign guidelines and style guides.
• Refined organizational procedures for the creative department.
• Created and organized brand design standards.
• Worked on multiple projects under tight deadlines with account and creative teams.
September 2014
- June 2021
Virginia, United States
Horne Creative Group
Senior Art Director
October 2012
- September 2014
Virginia, United States
Horne Creative Group
Art Director – Freelance
August 2012
- October 2012
Virginia, United States
White+Partners
Art Director
• Developed Consumer and B2B print and digital design projects from concept to completion such as logos, stationery, collateral and ad campaigns, trade show displays, web banners, eNewsletters and out-of-home.
• Created new designs within existing campaign guidelines and style guides.
• Initiated and implemented new organizational procedures for the creative department.
• Created and organized brand design standards for long-term use.
• Worked on multiple projects under tight deadlines in collaboration with account and creative teams.
• Created new designs within existing campaign guidelines and style guides.
• Initiated and implemented new organizational procedures for the creative department.
• Created and organized brand design standards for long-term use.
• Worked on multiple projects under tight deadlines in collaboration with account and creative teams.
January 2006
- January 2012
Virginia, United States
TMP Worldwide Integrated Marketing
Senior Graphic Designer
• Developed Government and B2B print and digital design projects from concept to completion such as logos, stationery, collateral and ad campaigns, trade show displays, web banners, eNewsletters and out-of-home.
• Designed, managed and organized large-scale, print-dense projects such as program guidebooks and directories.
• Created new designs within existing campaign guidelines and style guides.
• Conducted photo and illustration research.
• Initiated and implemented organizational procedures and managed files for a large creative department.
• Worked on multiple projects under tight deadlines in collaboration with account and creative teams.
• Designed, managed and organized large-scale, print-dense projects such as program guidebooks and directories.
• Created new designs within existing campaign guidelines and style guides.
• Conducted photo and illustration research.
• Initiated and implemented organizational procedures and managed files for a large creative department.
• Worked on multiple projects under tight deadlines in collaboration with account and creative teams.
July 2000
- January 2006
Virginia, United States
Zettler Group
Production Coordinator and Designer
• Managed small design staff and supervised all print projects.
• Contacted print reps.
• Directed production of five monthly direct mail newspapers.
• Developed design projects from concept to completion.
• Contacted print reps.
• Directed production of five monthly direct mail newspapers.
• Developed design projects from concept to completion.
August 1999
- July 2000
Maryland, United States
Education
Old Dominion University
Bachelor of Fine Arts with a concentration in Graphic Design and a Minor in Art History
HONORS: Graduated Cum Laude, Dean’s List 6 semesters, Golden Key National Honor Society
Virginia, United States
Awards
Skills
Ad Campaigns,
Adobe Creative Suite,
Adobe Illustrator,
Adobe Indesign,
Adobe Photoshop,
Annual Reports,
Art Directing,
Attention To Detail,
Book Covers,
Branding,
Branding And Identity,
Collateral,
Communication,
Corporate Identity Development,
Creative Operations,
Graphic Design,
Infographics,
Integrated Marketing,
Logo Design,
Marketing,
OOH,
Out-of-Home,
Photo Retouching,
Pre-press,
Presentation Design,
Print Collateral,
Print Design,
Print Production,
Recruitment Marketing,
Style Guides,
Time Management,
Tradeshows,
Typography,
Client Roster
Accenture/IRS
American Association for Justice
American Chemical Society
AstraZeneca
BAE Systems
Booz•Allen Hamilton
Bon Secours Health System
Defense Intelligence Agency (DIA)
Department of Defense (DoD)
Department of Homeland Security (DHS)
Department of State (State Dept)
Department of Transportation (DoT)
Environmental Protection Agency (EPA)
Federal Bureau of Investigation (FBI)
Fairfax County, VA CVB
General Services Administration (GSA)
Georgetown County, SC CVB
Graduate Management Admission Council (GMAC)
Green Lantern Solar
GTSI (now UNICOM Government, Inc.)
HUGHES
Indian Health Service (IHS)
Intelsat
Internosis (now EMC Corporation)
Luray Caverns
Mercedes-Benz of Alexandria
Monster.com
Navy Federal Credit Union
National Fire Protection Agency (NFPA)
Northrop Grumman
Opnext
Palm Restaurant
Produce Marketing Association (PMA)
Small Business Association (SBA)
Standard Solar
Software AG
Telecommunications Industry Association (TIA)
TMP Worldwide
Touchstone Energy Cooperatives
Transportation Security Administration (TSA)
University of Virginia (UVA)
USDA Forest Service
Verizon Wireless (and VW for Government)
VetsFirst
Virginia Tourism Corporation (VTC)
Washington Auto Show
Washington Glory
Washington Hospital Center
Washington Nationals
Wintergreen Resort
American Association for Justice
American Chemical Society
AstraZeneca
BAE Systems
Booz•Allen Hamilton
Bon Secours Health System
Defense Intelligence Agency (DIA)
Department of Defense (DoD)
Department of Homeland Security (DHS)
Department of State (State Dept)
Department of Transportation (DoT)
Environmental Protection Agency (EPA)
Federal Bureau of Investigation (FBI)
Fairfax County, VA CVB
General Services Administration (GSA)
Georgetown County, SC CVB
Graduate Management Admission Council (GMAC)
Green Lantern Solar
GTSI (now UNICOM Government, Inc.)
HUGHES
Indian Health Service (IHS)
Intelsat
Internosis (now EMC Corporation)
Luray Caverns
Mercedes-Benz of Alexandria
Monster.com
Navy Federal Credit Union
National Fire Protection Agency (NFPA)
Northrop Grumman
Opnext
Palm Restaurant
Produce Marketing Association (PMA)
Small Business Association (SBA)
Standard Solar
Software AG
Telecommunications Industry Association (TIA)
TMP Worldwide
Touchstone Energy Cooperatives
Transportation Security Administration (TSA)
University of Virginia (UVA)
USDA Forest Service
Verizon Wireless (and VW for Government)
VetsFirst
Virginia Tourism Corporation (VTC)
Washington Auto Show
Washington Glory
Washington Hospital Center
Washington Nationals
Wintergreen Resort