• Created and managed private brand print, packaging and social media projects from conception, into production and output to multiple destinations.
• Pitched creative ideas to brand teams, merchants and other external audiences.
• Established and managed project time-lines, led meetings, scheduled creative reviews, and oversaw budgets .
• Re-designed a 2-color package to replace out dated 5-color artwork. Change yielded an initial 30% per package cost savings. One item saved $225,000 in printing costs.
• Directed copy and photography style and intent to ensure project suitability.
• Delivered detailed production instruction to off-site and overseas teams.

Clients include: Sales Factory Woodbine, Wake Forest Baptist Medical Center, Fruit of the Loom, Muscadine Naturals, Journal of Anesthesiology
• Maintained project budgets by tracking expenditures and transactions.
• Retouched medical, retail and fashion images for print publications and websites.
• Designed brochures, flyers, forms and stationery pieces based on client’s brand standards.
• Reviewed and modified project’s graphics, layouts and fonts before creating final print ready PDF files.
• Liaised with printers to determine best paper and printing technique based on budgets and deadlines.

• Created illustrations and medical graphics for research grants, teaching materials
and legal representation.
• Collaborated with faculty and staff to explain design decisions.
• Maintained department’s database of archived design files and photographs.
• Designed stationery for medical center employees and brochures and other collateral for marketing department.
• Managed work flow and oversaw production of summer interns.
• Established and maintained color management system of calibrating and profiling
internal monitors and printers. After inception, 95% of prints were approved on
first round.