Lee Iley
Creative Director
New York, NY, USA
917 509 9902
www.leeiley.com
Since becoming an independent design Consultant in 2009, my 20 years experience and knowledge of both Design and Design Production has led me to develop consistent, comprehensive and compelling brand and image programs for a wide variety of companies.
These programs range from brand and identity design; retail and niche packaging; textile and pattern designs; and website creations for the following brands:
Marcus Samuelsson Group, Chef Einat Admony, Silvana, Hudson Made,
Bath & Body Works, Birsel + Seck, Victoria’s Secret, Irving & Fine,
Coldwater Creek, C.O. Bigelow, Erbaviva, Bella’s Confections, Creel & Gow,
Sublime Music Studios, The Colorfield, and Life Time Brands.
Currently I am employed as a freelance Design Consultant at Birsel + Seck, Hudson Made, and my own endeavor - Lee Iley, designing and producing sustainable headware from naturally derived dye stuffs.
These programs range from brand and identity design; retail and niche packaging; textile and pattern designs; and website creations for the following brands:
Marcus Samuelsson Group, Chef Einat Admony, Silvana, Hudson Made,
Bath & Body Works, Birsel + Seck, Victoria’s Secret, Irving & Fine,
Coldwater Creek, C.O. Bigelow, Erbaviva, Bella’s Confections, Creel & Gow,
Sublime Music Studios, The Colorfield, and Life Time Brands.
Currently I am employed as a freelance Design Consultant at Birsel + Seck, Hudson Made, and my own endeavor - Lee Iley, designing and producing sustainable headware from naturally derived dye stuffs.
Work Experience
Birsel + Seck
Design Consultant
Learn and help with the head designer and motivator Ayse Birsel, to implement and design presentations for Ayse's "Design the Work You Love" series of workshops and keynotes. These workshops are for major corporations around the globe, to help deconstruct their design practices in order to identify key obstacles within the company's design process, narrow in on missed opportunities, then reconstruct the design DNA through a series of tests, workshops, discussions and analytical studies.
January 2009
- Present
New York, New York, United States
Hovard Design
Freelance Design Consultant
As a freelance design consultant for Hovard Design (formerly WL2 studios), I have continued my involvement on the Victoria’s Secret brand and have collaborated on the marketing and packaging projects such as Holiday promotions, Angel Rewards Program, VSX labelling and marketing. Additionally, I have collaborated on identity and packaging programs for both Hudson Made, Pepsi and Lipton Tea, Creel and Gow, Cold Water Creek.
January 2009
- January 2015
New York, United States
Merkley + Partners
Freelance Design Consultant
As a freelance design consultant at Merkley Partners, I created branding, print, and packaging, photoshoots and Art Direction for large consumer brands. My role on these projects is from full concept creation, brand positioning, visual research, and managing the implementation and production of these programs for packaging, print and web. Clients have included Mercedes Benz, Zonnic, Arby’s and Rushcard.
January 2009
- June 2012
New York, United States
WL2 STUDIOS (Now HOVARD DESIGN)
Creative Director, Junior Partner
As a Design Director for WL2 studios NYC, I was part of a team that specialized in the creation and implementation of design programs for leading retail brands such as: Victoria’s Secret, Crabtree & Evelyn, C.O. Bigelow,
Dean & Deluca, Chicos/Soma Intimates, Express, LVMH, Bath & Body Works, Lancôme, Earth Therapuetics, Keenan Duffty, Lancaster Group, Movado, Sonia Kashuk, Target, New York Philharmonic, Polo Jeans Company, Yoichi Nagasawa and Erbaviva.
Dean & Deluca, Chicos/Soma Intimates, Express, LVMH, Bath & Body Works, Lancôme, Earth Therapuetics, Keenan Duffty, Lancaster Group, Movado, Sonia Kashuk, Target, New York Philharmonic, Polo Jeans Company, Yoichi Nagasawa and Erbaviva.
January 1995
- January 2009
New York, New York, United States
Education
Somerset College Of Art And Design
B.A. (Hons) Art and Design
September 1990
- June 1993
Taunton, United Kingdom
Ecole Duperre
Bachelor of Arts Exchange Program
Color Theory, Textile Design, Pattern Cutting, Weaving.
February 1992
- May 1992
Paris, France
Skills
Glypsapp,
Illustrator CC,
InDesignCC,
Keynote ,
Pages,
Photoshop CC,
AREAS OF EXPERTISE
CHEF MARCUS SAMUELSSON - Restaurant Identity, Logo Design, Menu Design, Website.
CHEF EINAT ADMONY - Restaurant Identity, Logo Design, Menu Design, Website.
SERIOUS DOUGH - Logo Design, Identity Design, Concept Design, Packaging, Environmental Graphics, Website, Corporate Sales Portfolio Design.
CREEL & GOW - Logo Design, Color, Identity Design, Retail Packaging.
HUDSON MADE - Packaging, Art Direction, Styling, Web.
BIRSEL + SECK - Branding, Logo Design, Mechanical Preparation, Social Media and Web.
VICTORIA’S SECRET - Retail Packaging, Specialty Packaging, Colorist, Direct Mail, Mechanical Creation.
C.O.BIGELOW - Retail Packaging, Specialty Packaging, Branding, Logo Design, Catalog Design, Art Direction, Styling, Photoshoot Direction, Mechanical Creation, Press Supervision, Web Site Design.
MERKLEY + PARTNERS - Logo Development, Packaging, Web, Digital Media, Photoshoot Direction, Brochure Design and Art Direction, Mechanical Artwork, Press Supervision.
WELEDA - Branding, Art Direction, Styling, Direct Mail, Photoshoot Direction, Catalog Design, Mechanical Creation, Press Supervision, Web Site Design.
COLD WATER CREEK - Retail Packaging, Branding, Logo Design, Colorist, Mechanical Creation.
CRABTREE & EVELYN - Retail Packaging, Specialty Packaging, Logo Design, Branding, Direct Mail, Mechanical Creation.
EXPRESS / PACKAGING, PRINT, BRANDING - Retail Packaging, Specialty Packaging, Branding, Logo Design, Mechanical Creation.
SOMA INTIMATES - Retail Packaging, Specialty Packaging, Branding, Logo Design, Direct Mail, Art Direction, Mechanical Creation.
CHEF EINAT ADMONY - Restaurant Identity, Logo Design, Menu Design, Website.
SERIOUS DOUGH - Logo Design, Identity Design, Concept Design, Packaging, Environmental Graphics, Website, Corporate Sales Portfolio Design.
CREEL & GOW - Logo Design, Color, Identity Design, Retail Packaging.
HUDSON MADE - Packaging, Art Direction, Styling, Web.
BIRSEL + SECK - Branding, Logo Design, Mechanical Preparation, Social Media and Web.
VICTORIA’S SECRET - Retail Packaging, Specialty Packaging, Colorist, Direct Mail, Mechanical Creation.
C.O.BIGELOW - Retail Packaging, Specialty Packaging, Branding, Logo Design, Catalog Design, Art Direction, Styling, Photoshoot Direction, Mechanical Creation, Press Supervision, Web Site Design.
MERKLEY + PARTNERS - Logo Development, Packaging, Web, Digital Media, Photoshoot Direction, Brochure Design and Art Direction, Mechanical Artwork, Press Supervision.
WELEDA - Branding, Art Direction, Styling, Direct Mail, Photoshoot Direction, Catalog Design, Mechanical Creation, Press Supervision, Web Site Design.
COLD WATER CREEK - Retail Packaging, Branding, Logo Design, Colorist, Mechanical Creation.
CRABTREE & EVELYN - Retail Packaging, Specialty Packaging, Logo Design, Branding, Direct Mail, Mechanical Creation.
EXPRESS / PACKAGING, PRINT, BRANDING - Retail Packaging, Specialty Packaging, Branding, Logo Design, Mechanical Creation.
SOMA INTIMATES - Retail Packaging, Specialty Packaging, Branding, Logo Design, Direct Mail, Art Direction, Mechanical Creation.
QUALIFICATIONS
CREATIVE
Design Director With Expertise.
Strong Leadership Skills.
Full Understanding Of Specialty Retail.
Experienced Art Director With Product Photography.
Strong Typographic Skills.
Comprehensive Understanding Of Brand Development And Strategy.
Exceptional Creative And Conceptual Skills.
Expertise In Primary And Secondary Packaging.
Development Of Both Seasonal And Core Packaging.
Print And Direct Mail.
Illustration.
Garment Marketing And Label Programs.
Creating And Understanding Mechanical Artworks.
Pre And Post Production While Working With Printers And Manufacturers.
Full Knowledge Of Printing Techniques And Substrates.
Proficient Understanding Of Technology.
Ability To Commission And Supervise The Development of Packaging Prototypes.
Understanding Of Web Creation And Prepared Artwork.
MANAGEMENT
Effective Leadership And Management Skills.
Excellent Communication Skills.
The Ability To Effectively Work In A Team And Inspire Collaboration.
Highly Organized And Strong Ability To Work Under Deadlines.
Design Director With Expertise.
Strong Leadership Skills.
Full Understanding Of Specialty Retail.
Experienced Art Director With Product Photography.
Strong Typographic Skills.
Comprehensive Understanding Of Brand Development And Strategy.
Exceptional Creative And Conceptual Skills.
Expertise In Primary And Secondary Packaging.
Development Of Both Seasonal And Core Packaging.
Print And Direct Mail.
Illustration.
Garment Marketing And Label Programs.
Creating And Understanding Mechanical Artworks.
Pre And Post Production While Working With Printers And Manufacturers.
Full Knowledge Of Printing Techniques And Substrates.
Proficient Understanding Of Technology.
Ability To Commission And Supervise The Development of Packaging Prototypes.
Understanding Of Web Creation And Prepared Artwork.
MANAGEMENT
Effective Leadership And Management Skills.
Excellent Communication Skills.
The Ability To Effectively Work In A Team And Inspire Collaboration.
Highly Organized And Strong Ability To Work Under Deadlines.