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mLawtonDesign@Yahoo.com
Content & creative consultant with extensive experience building identities and re-energizing brands. Develop designs that clearly communicate, inspire audiences, and trigger growth. Specializing in hands-on art direction, typography, storytelling, directing illustration and motion projects.

The Foundry, Time I… Read More
Content & creative consultant with extensive experience building identities and re-energizing brands. Develop designs that clearly communicate, inspire audiences, and trigger growth. Specializing in hands-on art direction, typography, storytelling, directing illustration and motion projects.

The Foundry, Time Inc., Consulting Creative Director, 2016–Present
Successfully integrated brand global style guidelines into the redesign of Ford Motor Companies customer marketing touch point, My Ford. Mentored staff on visual and content story telling techniques. Built Ford concepts for print, tablet, and animated logo lockups with in-house editors, photo editors, designers, video producers, and technology teams.

Michael Lawton Design, MLD, Creative Director, 2016–Present
Conceive, art direct, design and develop new brand products for: Time Inc., The Foundry: Deloitte,
Ford, F-150, Geico; The Hollywood Reporter; XOP; AARP.

Fortune, Time Inc., Creative Director, 2015–2016
Addressed declining sales, younger demographic targets, and simplified the presentation of complex business content across print and digital platforms. A fresh, user friendly design was implemented which increased reader engagement and achieved a 20 percent boost in Satisfaction Survey ratings. Cover designs drove higher newsstand sales.

Popular Mechanics, Hearst, Design Director, 2004–2014
Relaunched the century-old title and increased customer base. Created, developed and implemented multiple redesigns for print, digital, apps and video touch points. Brand evolution was recognized with industry accolades and gold medal design awards. Conceived and designed the company’s first tablet App; UI/UX concepts were used on all of Hearst’s subsequent brand rollouts. Art-directed event branding, tablet motion graphics, and promotional brand movie teasers.

Sports Illustrated, Time Inc., Design Director, 2003–2004
Developed and designed the highly successful On Campus magazine, SI’s first venture into the college market. Redesigned the annual Olympics issue which went on to win the coveted Ellie award from the American Society of Magazine Editors.

Rodale, Consulting Design Director, 2002–2004
Rebranded two outdoor lifestyle magazines in preparation for their eventual sale. Created an
adventure brand prototype and guided staff on best visual and content story telling practices.

Men’s Journal, Wenner Media, Art Director, 1997–2002
Revamped the outdoor adventure title into a luxury, men’s lifestyle, fashion brand. Successfully
integrated 5 different brand mission directions into each redesign.

Education
Syracuse University, B. F. A., Advertising & Communication Design.
Rhode Island School of Design, Pre-College Program. Read Less
Ad Age Media Vanguard Award, iPad app; AdWeek, Hot List; American Illustration; American Photography; Art Directors Club; Communication Arts; MIN Tablet Editorial & Design Awards; Society of Illustrators, silver medals; American Society of Magazine Editors, Magazine of the Year and General Excellence; Society of P… Read More
Ad Age Media Vanguard Award, iPad app; AdWeek, Hot List; American Illustration; American Photography; Art Directors Club; Communication Arts; MIN Tablet Editorial & Design Awards; Society of Illustrators, silver medals; American Society of Magazine Editors, Magazine of the Year and General Excellence; Society of Publication Designers, silver and gold medals. I have also served on various industry design juries and as a speaker at the Magazine Design Conference Copenhagen. Read Less
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