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For 18 years, I have been creating award winning interactive experiences that span the entire digital landscape for Entertainment, Media, Sports and Fashion Brands. I find passionate consumers, create meaningful connections with them, and ultimately turn them into brand loyalists. I lead successful teams, cultivat… Read More
For 18 years, I have been creating award winning interactive experiences that span the entire digital landscape for Entertainment, Media, Sports and Fashion Brands. I find passionate consumers, create meaningful connections with them, and ultimately turn them into brand loyalists. I lead successful teams, cultivating an environment of ideation, iteration, questioning, and collaboration. I conceive, create and bring ideas to fruition regardless of the platform. Most recently, I have:

° Lead Design, UX, E-Commerce and Product teams to win a multitude of awards from the Webby’s, How Interactive, IMA, OMMA(Finalist), Cannes Lion and most recently two Clio’s; One for a live stream marketing initiative with Legacy Recordings and one for a tablet application with Bob Dylan. The awards were given for sites, apps, digital advertising, e-commerce and digital marketing submissions.

° Overseen the creation of over 800+ Direct To Consumer e-commerce properties. This includes the UX and Design of a proprietary platform, developing it as a product that can be launched in 3 days time per brands such as Sony, AMC, Disney, FIFA, and Universal.

° Shown a demonstrated ability to drive sales growth through CRM initiatives, data analysis, testing and most importantly creating easy to use digital experiences regardless of the consumer touch point.

° Continually looked for opportunities to create brand awareness, sell products and connect consumers to their passions by staying on top of digital marketing trends and relevant 3rd party tools to integrate.

° Developed digital products with the purpose of creating new revenue streams.

UX and Design should be approached with intent and purpose whether it’s an e-commerce site, an app, a product, or a site for marketing purposes. The user comes first. If you are providing easy access to the content and products they want and helping them to engage in their passions, they will keep coming back. I also find that maintaining an entrepreneurial spirit keeps my eyes open to finding new opportunities to connect consumers with the brands they love. Read Less
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