Greg Lakloufi
Chief Creative Officer / Executive Creative Director
Dallas, TX, USAGreg is an award winning multidisciplinary Creative Director and Experience/Service Designer from Paris. Currently based in Dallas, working as Experience Design/Service Design Principal at one of the top technology and business advisory consultancy, Slalom.
Greg has over 25 years of industry experience in advertising, visual communication and design. Greg is passionate about everything creative – from creative strategy, experience design, user experience, branding, digital solutions, print and typography for a wide variety of global brands.
During the course of his career, Greg has developed an impressive portfolio of work in a variety of categories, including consumer electronics, sports, fashion, financial, food products and transportation. Greg continues to push the envelope of modern design and strategy, creating new and exciting experiences helping brands achieve success.
Greg’s determination to challenge the status quo has earned him numerous national and international awards. Named one of the nation’s Top 100 Innovators in recognition of his creative and innovative accomplishments, Greg was also appointed to the Board of Directors of AIGA DFW to head the Design Leadership Chair.
Greg has over 25 years of industry experience in advertising, visual communication and design. Greg is passionate about everything creative – from creative strategy, experience design, user experience, branding, digital solutions, print and typography for a wide variety of global brands.
During the course of his career, Greg has developed an impressive portfolio of work in a variety of categories, including consumer electronics, sports, fashion, financial, food products and transportation. Greg continues to push the envelope of modern design and strategy, creating new and exciting experiences helping brands achieve success.
Greg’s determination to challenge the status quo has earned him numerous national and international awards. Named one of the nation’s Top 100 Innovators in recognition of his creative and innovative accomplishments, Greg was also appointed to the Board of Directors of AIGA DFW to head the Design Leadership Chair.
Work Experience
SLALOM
Experience/Service Design Solution Principal
The Experience Design team provides consumer and enterprise brands with research insights and intelligent design to stimulate innovation and growth designing better user experiences.
Our team work with global companies on business and market intelligence, user research and consumer insights, innovative technology and deliver superior experiences.
We are passionate about nascent technologies, innovative strategies and insightful design.
Our team work with global companies on business and market intelligence, user research and consumer insights, innovative technology and deliver superior experiences.
We are passionate about nascent technologies, innovative strategies and insightful design.
2017
-
Texas, United States
HCL Technologies
Principal - Global Practice Lead: Creative Technologies, Innovations & Customer Experience Engagement
2015
- 2016
Texas, United States
LTV Creative
Executive Creative Director / Principal
2009
- 2010
Texas, United States
Lakloufi Atelier
Creative Director / Principal
1999
- 2009
Texas, United States
Stevens Media (1105 Media)
Sr. Art Director
1997
- 2000
Texas, United States
Euro RSCG Paris (Havas)
Chef de Publicité (Advertising Director)
1991
- 1993
France
OMV & Partners
Jr. Art Director
1990
- 1991
Paris, France
Benetton
Designer
1989
- 1990
Paris, France
Education
Ecole Supérieure Informatique Et Gestion
Bachelor, Advertising & Mass Communication
Paris, France
Navarro College
AA, Fine Arts
Dean's List
Fine Arts Scholarship
Fine Arts Scholarship
Texas, United States
Brookhaven College
AA, Advertising Art
Texas, United States
Languages
French (Native),
English (Fluent),
Awards
Folio:100
Folio Magazine: Most Influential & Impactful Media Professionals of the Year.
2013
2013 Top Agency B2B
BtoB Magazine
2013
Inc. 5000
Inc. 5000 List
2013
Ozzie Awards
FOLIO Magazine
2013
Trade Association Business Publications International
TABBIE Awards
2013
American Society Of Business Press Editors
ASBPE Awards
2013
Skills
Advertising,
Art Direction,
Brand Development,
Brand Implementation,
Branding & Identity,
Communication Design,
Consumer Experience ,
Content Marketing,
Corporate Communications,
Creative Direction,
Creative Management,
Creative Strategy,
Customer Experience,
Graphic Design,
Magazine Design,
Service Design,
Strategic Creative Development,
UI,
User Experience,
Ux,
Visual Communication,
Visual Identity,
Board Experience
AIGA DFW
Board of Directors | Director Design Leadership Chair
University of Texas - Arlington
Board of Advisors | Visual Communication
Board of Directors | Director Design Leadership Chair
University of Texas - Arlington
Board of Advisors | Visual Communication
Brand Experience
• Consumer Electronics:
Samsung, Toshiba, Hitachi, Lorex, Mace, TDK, Siemens...
• Fashion/Cosmetics:
Benetton, La Perla, Saks Fifth Avenue, Lacoste, Levi's, Prisunic, Samsonite, Dior, Celio, Bic...
• Transportation:
Air France, Citroen, Ford, Bombardier...
• Financial Services:
BNP Paribas, HousingWire, REO Allegiance, BlackBok Logic, ProTeck, Lres, AG2R La Mondiale, RummlerBrache, Accenture, NBS, Zenta...
• Consumer/Trade/Custom Publishing:
HousingWire Magazine, ON Magazine, Seventeen Magazine, REO Insider Magazine, Security Products Magazine, Tailgater Monthly Magazine, Dallas Home Improvement Magazine...
• Food:
Charal, Kraft Coffees (Jacques Vabre, Grand Mere, Velours Noir, Carte Noire), Nesquick, Banania, Benco, Rouy, Geo, Maizena, Lindt, Murville, Vache Qui Rit, Perrier...
• Leisure/Entertainment/Events:
Club Med, Nascar Members Club, REO Expo, REthink Symposium, REperform Summit, Real Estate NEXT, Lego...
Samsung, Toshiba, Hitachi, Lorex, Mace, TDK, Siemens...
• Fashion/Cosmetics:
Benetton, La Perla, Saks Fifth Avenue, Lacoste, Levi's, Prisunic, Samsonite, Dior, Celio, Bic...
• Transportation:
Air France, Citroen, Ford, Bombardier...
• Financial Services:
BNP Paribas, HousingWire, REO Allegiance, BlackBok Logic, ProTeck, Lres, AG2R La Mondiale, RummlerBrache, Accenture, NBS, Zenta...
• Consumer/Trade/Custom Publishing:
HousingWire Magazine, ON Magazine, Seventeen Magazine, REO Insider Magazine, Security Products Magazine, Tailgater Monthly Magazine, Dallas Home Improvement Magazine...
• Food:
Charal, Kraft Coffees (Jacques Vabre, Grand Mere, Velours Noir, Carte Noire), Nesquick, Banania, Benco, Rouy, Geo, Maizena, Lindt, Murville, Vache Qui Rit, Perrier...
• Leisure/Entertainment/Events:
Club Med, Nascar Members Club, REO Expo, REthink Symposium, REperform Summit, Real Estate NEXT, Lego...
Recommendations
• Moe Levine, Chief Operating Officer at First Allegiance
"Greg has been fantastic to work with. We have utilized his services through HW Creative for the past 4-5 years. Greg is a tremendous creative leader. His ideas and campaigns are polished, clear, creative, and very well thought out. I would describe his work product and elegant, crisp, and refreshing. Over this time he has been a central force in our campaign to raise our firm’s brand profile throughout the national market. All that said, one of our favorite things about Greg is the way pride never gets in the way. He is honest and completely open to real feedback – in fact, he insists on it and regularly seeks it out. This is quite refreshing and rare when it comes to a creative leader of this caliber."
• Cory Davies, Account Director at D Custom
"Greg's confidence comes from his ability to quickly absorb the essence of even the most complex products and services, his early adoption of the latest technological advancements, and his passion for always doing great work. I always looked forward to presenting new concepts to clients with Greg because I knew all the work would be exceptional, on target and most importantly, effective at helping achieve the business objective for which it was intended."
• John Petty, Copywriter at Alliedd Electronics
"Greg is, without a doubt, one of the most talented art directors I've ever worked with. His ability to bring a project to life visually is second to none; my copy always looked its best on projects he designed. Greg is also a wonderful manager and a consummate professional, able to handle even the most stressful situations with grace and poise. I'm pleased to have worked with him, and hope to do so again in the future."
"Greg has been fantastic to work with. We have utilized his services through HW Creative for the past 4-5 years. Greg is a tremendous creative leader. His ideas and campaigns are polished, clear, creative, and very well thought out. I would describe his work product and elegant, crisp, and refreshing. Over this time he has been a central force in our campaign to raise our firm’s brand profile throughout the national market. All that said, one of our favorite things about Greg is the way pride never gets in the way. He is honest and completely open to real feedback – in fact, he insists on it and regularly seeks it out. This is quite refreshing and rare when it comes to a creative leader of this caliber."
• Cory Davies, Account Director at D Custom
"Greg's confidence comes from his ability to quickly absorb the essence of even the most complex products and services, his early adoption of the latest technological advancements, and his passion for always doing great work. I always looked forward to presenting new concepts to clients with Greg because I knew all the work would be exceptional, on target and most importantly, effective at helping achieve the business objective for which it was intended."
• John Petty, Copywriter at Alliedd Electronics
"Greg is, without a doubt, one of the most talented art directors I've ever worked with. His ability to bring a project to life visually is second to none; my copy always looked its best on projects he designed. Greg is also a wonderful manager and a consummate professional, able to handle even the most stressful situations with grace and poise. I'm pleased to have worked with him, and hope to do so again in the future."