Leads the in-house creative team and provides creative direction for branding, marketing, e-commerce web design, packaging, point-of-sale, events and product development. Specializes in new product launches, digital user experience, exhibit design, illustration and photography. Oversees fabric surface design process and creates patterns for printing on textiles.

Developed original design concepts, oversaw multiple projects through execution, and managed junior creative staff. Worked with Director of Digital to drive digital strategy and innovation. Specialized in brand identity design and communication across print and digital platforms including web, mobile and app design, with emphasis on user experience and consumer engagement.

Bread and Butter Publishing, LLC is a self-publishing venture and privately held company established to pursue the passions of family, fun, sharing and learning. Newly-released book series, Kitchen Club Kids, encourages healthy eating habits and promotes cooking as a learning experience that families can share together.

As co-creator and picture chef, I created the visual identity of the Kitchen Club Kids brand, illustrated both books in the series and continue to create marketing, advertising and communication to support the shared vision of the brand.

Conceptualized, designed and produced high-end letterpress invitations, announcements and event graphics for a variety of occasions including weddings, celebrations and corporate fundraising events. Designs featured on prominent industry blogs.

Developed branding, designed packaging and developed products for consumer goods industries such as jewelry, health/beauty and pet care.

Developed creative strategy, visual design concepts, and interactive experiences for clients such as AB Inbev, FedEx, Elsevier, Mallinckrodt-Covidien, TLC Laser Eye Centers, Savvis/Century Link, St. Louis Cardinals, Big River Running Company and APA of Missouri. Created unique digital executions through comprehensive approach, covering discovery and planning, sitemaps and architecture, design and usability.

Served as creative lead on the 100th anniversary campaign for the Girl Scouts of Eastern Missouri. Increased GSEM’s alumnae engagement through Scouting for Girl Scouts initiative, which included digital and social media activations, environmental, out-of-home, exhibit and print design. Oversaw and developed creative for 6 unique events over two years, culminating in an anniversary celebration attended by over 35,000 girls and their parents.

Led teams of art directors on digital, environmental, print and sales promotion campaigns for Anheuser-Busch, Major Brands Beverage Distributors, Coca-Cola and Ascension Health. Coordinated and art directed lifestyle photo shoots for Budweiser, Bud Light, Natural Light and A-B Consumer Awareness.

Served as lead Art Director for Anheuser-Busch National Sales Convention. Designed environmental graphics for trademark brand booths and coordinated all on-site art direction and print production. Created visual identity system for Michelob Brewing Company and designed exterior signage, interior entrance and lobby installation.

Gained expertise in branding, point of sale, advertising, print collateral and exhibit design through collaboration with talented creative in a wide array of disciplines within the company.