Kevin De Souza

Creative Director, Lead Designer, Full-stack Designer

London, United Kingdom
I'm an creative designer with over 12 years commercial experience. My time is spent managing a team of designers/developers but also designing and developing across multi-channels, from mobile to tablet, from websites to print. I've got an excellent eye for imagery, typography and layout. I have great understanding of user experience and have the ability to adapt quickly to changing priorities.

BBC, Unilever, Johnson & Johnson, P&G, Kellogg’s, Mars, Nestlé, Marks&Spencer plus a range of large FMCG and film/entertainment companies.

Specialties include:
1. Managing and mentoring designers & developers
2. Brainstorming ideas and planning bespoke digital & video solutions
3. Corporate identity (logo) design, web design, print design, motion graphics and branding.
4. Photoshop, Illustrator, InDesign, AfterEffects & Flash.
5. UI design for desktop, tablet & mobile.
6. Designing & developing websites & web apps in PHP, HTML5, CSS3 & jQuery.
7. Designing & developing Facebook Apps using Facebook Graph API.
8. Planning & executing Internet Marketing strategies (Search Engine Optimization, E-mail Campaigns & Social Media).

Work Experience

Mail Online

Creative Director, Digital

Lead the Commercial Digital Creative team at MailOnline managing a team of 10 designers/developers. Assist the team in producing websites, rich media advertising, bespoke display advertising solutions across all screens for a vast list of brands who choose to advertise with us. I joined the MailOnline as a Senior digital designer 2 years ago and was promoted up to the role of Creative Director, Digital.

I work with each designer to assess their needs and organise training for them where needed to aid their development and fill any gaps in skills that are required in the wider company. The ability to liaise with clients, suppliers, and colleagues in a professional and mature manner and I am able to manage, supervise, and challenge all aspects of the creative output and design processes.

I lead new advertising product design and development through research, creation and testing, and then help to implement this with key stakeholders within the business. Working with other advertising vendors on new advertising products and features. In addition I write up the advertising specifications for both MailOnline and Metro.co.uk to make sure that any advertisers adhere
to our guidelines.

I source 3rd party suppliers where necessary and develop good working relationships with them to act as an additional resource when needed. With my web design/development background, my post requires me to have good communication and articulation skills as well as the ability to multi-task as both a senior designer and as a manger to the team. I’m self-motivated and confident enough to take the design of numerous brands to another level within the MailOnline and contribute to driving and retaining revenue for the wider business.

Achievements:
Created our own scrolling skin adformat instead of using an advertising vendor adformat. In return its saves MailOnline around £30k per month (about £350k a year).

Help manage & produce 8 new bespoke adformats within my first 6 months.
September 2015 - United Kingdom

Mail Online

Senior Commercial Designer

Main responsibilities:

- Project scoping, planning & meet deadlines.
- Wire-framing & prototyping ideas.
- Design & building interactive rich-media and video ads in Flash & HTML5 (Platforms: Sizmek, Flite, Celtra, Brainient & Brightcove)
- UI & UX Design and present creative concepts/mock-ups to Account Manager and/or clients.
- Hand code website hubs in HTML5, CSS 3, PHP and jQuery.
- Develop Responsive website hubs for Desktop, Tablet, Mobile.
- Cross-platform and cross-browser testing across desktop, tablet and mobile devices
- Graphic Design for Print (corporate invites, booklets, department logos etc)
- Design and build HTML emails for marketing campaigns
- Design and develop social competitions for company channels via Engage Sciences.
- Work with the Project Management team on timelines and campaign schedules.
- Train/Inform colleagues of new trends and technologies for future projects.
- Delegate tasks and mentor Junior team members of best practices.
- Attend brainstorms and collaborating on new ideas for digital and print.
- Create motion graphics and visual effects for presentations, title treatments, video pre-roll ads.
- Software constantly using: Photoshop, Dreamweaver, Indesign, Flash, Illustrator & After Effects
- Presenting ideas and solutions to the team, managers & directors.

Top Brands: P&G, Diageo, Unilever, Netflix, Amazon, Marks & Spencer, Camelot, Tourism Australia, Sky, eBay, Cadburys, Tescos, & loads more
April 2014 - September 2015 United Kingdom

Alchemy Systems International Limited

Senior Web Designer

Main Activities:

- Project scoping.
- Information architecture (eg. Site-maps, Wire-frames).
- UI Design and present creative concepts/mock-ups to clients.
- Hand code SEO friendly websites and templates in HTML5, CSS 3, PHP and jQuery.
- Develop Responsive Web Design sites for multiples devices (Desktop, Tablet, Mobile).
- Develop WordPress Themes.
- Corporate identity (logo) design & Branding
- Graphic Design for Print.
- Design and build HTML emails for marketing campaigns
- Design and develop Facebook pages and applications.
- Time / Project Management.
- Train/Inform colleagues of new trends and technologies for future projects.
- Train Junior team members.
- Plan and implement SEO strategy, perform keyword research, competition analysis, produce reports and link building.
- Plan and implement Social Media strategy.
June 2011 - March 2014 Egham, United Kingdom

Aka Promotions

Digital Designer

Activities include:

- Project Scoping and Specification Management
- Information Architecture (eg. Flowcharts, Site-maps, Wire-frames, Usability Testing)
- Visualising and developing creative concepts and presenting to company directors and clients
- Hand-code websites and templates in HTML5 / CSS3
- Develop WordPress themes
- Develop jQuery plug-ins
- Design and develop mobile websites
- Design and develop HTML emails
- Design and develop Facebook PageTabs & Apps
- Design and develop Flash banners in Actionscript 2 / 3
- Supervise Freelancers

Shows and Events worked on:

- Jersey Boys
- Batman Live
- Shrek The Musical
- Olivier Awards
- Billy Elliot The Musical
- Legally Blonde The Musical
- Clybourne Park
- La Soiree
- Rock of Ages
- Doctor Who
- Udderbelly Festival
- Ghost Stories

Clients worked with:

- BBC
- Dreamworks
- DC Comics
- The Old Vic
- The Young Vic
- Royal Opera House

Reported to: Digital Studio Manager, Creative Director and Head of Digital
December 2010 - June 2011 London, United Kingdom

Alchemy Systems International Limited

Web Designer

Main Activities:

- Design and present creative concepts/mock-ups
- Hand code websites and templates in XHTML, PHP, CSS and Javascript
- All websites followed W3C standards and accessibility guidelines.
- All web pages were cross-browser compatible in Internet Explorer 6,7,8, Firefox, Safari, Google Chrome and Opera.
- Implement fixes for Internet Explorer rendering issues.
- Develop WordPress and Joomla themes
- Logo Design & Branding
- Graphic Design for Print
- Design and develop HTML emails
- Design and develop Flash banners in Actionscript 2
- Time / Project Management

Other Activities:

- Subversion (SVN) - version control system for all web development files.
- Implement On/Off-page Search Engine Optimisation (SEO), produce reports and link building.
- Perform keyword research and competition analysis.
- Trained clients how to use Wordpress, Joomla and in-house eCommerce control panels
- Manage domains, custom DNS records, web space allocation and FTP.
December 2006 - December 2010 Egham, United Kingdom

Freelance

Freelance Designer & Devleoper

On weekends and out-of-hours I have been working on freelance projects and pitch work.

Main Activities:
- Brainstorm, Idea generation at both proposal and production stages.
- Design Corporate Identity (logo, stationary, posters, flyers, banners, etc)
- Design and build HTML email templates to use in MailChimp, CampaignMonitor or Dotmailer.
- Design the user interface design (UI) for websites and apps.
- Develop responsive web design sites for desktop, tablet and mobile using HTML5, CSS3 & jQuery.
- Develop Facebook Apps using Facebook Graph API.

Software: Adobe Photoshop, Illustrator, InDesign and Dreamweaver
Scripting Language: HTML5 , CSS3, jQuery, PHP

Clients worked with: EA Triple A, EA Sports, BBC Doctor Who, Royal Mail, Sony Playstation, Bjorn Borg, Maternity Lane, Code Soup, Satmetrix, Thompson Sport, Bambino Avenue, Swimwear Heaven and more.
January 2007 - Present London, United Kingdom

Education

Pretoria Technical High School

A Levels / Matric

Subjects:

- English
- Afrikaans
- Technical Drawing
- Technica Electronics
- Mathematics
- Computer Studies
- Physical Science

Activities: 1st Team Rugby 1999 - 2003
January 1999 - December 2003 South Africa

Belgium Campus ITversity

Bachelors Degree of Computing NQF 6 (registration certificate no 2003/HE08/001)

Subjects:

- Network Development
- Programming
- Web programming
- Database Development
- Applied Mathematics
- Internet Systems
- Operating Systems
- Multimedia
- Computer Security
- Computer Architecture
- Business Management
- Project management
- Information Systems

Activities:

* Top Honours in 2005 and 2006
* Student Representative for class 2005 and 2006
* Student Council President in 2006
January 2005 - December 2007 South Africa

Languages

English (Native),

Skills

Actionscript, Adobe After Effects, Adobe Dreamweaver, Adobe Fireworks, Adobe Flash, Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Art Direction, Branding, Celtra, Client Interfacing, CSS3, Digital Marketing, Email Marketing, Facebook API, Facebook Apps, Flash, Flite, Front-End Development, Graphic Design, HTML, HTML5, Information Architecture, JavaScript, Jquery, Magento, Open Graph, PHP, Project Coordination, Responsive Web Design, SEO, Sizmek, Social Media, Time Management, Twitter API, Typography, UI, User Experience Design, User Interface Design, Ux, Web Design, Web Development, Wireframes, WordPress,