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Role:
As Creative Leader turned a new-formed agency into an integrated communication hot shop for the digital age.

Key clients:
Chivas Regal, Mumm Champagne, Intel, Cebu Pacific Air, AS Watson Group, British American Tobacco, Abbott Baby Nutrition, Hamleys Toy Store.

KPI:
Business transformation achieved:

- … Read More
Role:
As Creative Leader turned a new-formed agency into an integrated communication hot shop for the digital age.

Key clients:
Chivas Regal, Mumm Champagne, Intel, Cebu Pacific Air, AS Watson Group, British American Tobacco, Abbott Baby Nutrition, Hamleys Toy Store.

KPI:
Business transformation achieved:

- Making Geometry Global Hong Kong most awarded GG Office in APAC and ranked #2 globally. (Amongst 100 offices)

- New Businesses won: Cebu Pacific Air, AS Watson Group, Abbott Baby Nutrition, Mumm Champagne

That's me.
Starting as an account executive evolved into a creative leader. Working in the digital field as well as in traditional advertising teams. I'm a throughbred advertising professional who lives by the power of ideas and believes great ideas find their own media vehicle, move culture and business. I hate the fact that most part of advertising industry is so rudimentary as they label people as target group. However the simple secret is if we observe people they in turn reflect ideas & inspirations that can solve everyday problems.

Working style:
We are living in a fast changing world driven by new technologies emerging every day and effecting consumers behaviour. Companies have to keep their eyes open everywhere to stay ahead. This means our role as Agency has also changed. If we really want to help our client we have to reinvent how we work. We can’t wait for a brief anymore to fulfil media channels but create relevant content and provide product/service-based solutions that address business needs. Our task is to be the eye for our clients, constantly moving and searching for opportunities to solve their business problems. Read Less
A strong track.
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