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Role:
As Creative Leader turned a new-formed agency into an integrated communication hot shop for the digital age.

Key clients:
Chivas Regal, Mumm Champagne, Intel, Cebu Pacific Air, AS Watson Group, British American Tobacco, Abbott Baby Nutrition, Hamleys Toy Store.

KPI:
Business transformation achieved:

- … Read More
Role:
As Creative Leader turned a new-formed agency into an integrated communication hot shop for the digital age.

Key clients:
Chivas Regal, Mumm Champagne, Intel, Cebu Pacific Air, AS Watson Group, British American Tobacco, Abbott Baby Nutrition, Hamleys Toy Store.

KPI:
Business transformation achieved:

- Making Geometry Global Hong Kong most awarded GG Office in APAC and ranked #2 globally. (Amongst 100 offices)

- New Businesses won: Cebu Pacific Air, AS Watson Group, Abbott Baby Nutrition, Mumm Champagne


That's me.
Starting as an account executive in Germany and evolving into a Head of Creative in Hong Kong. Working in the digital field as well as traditional advertising teams. I'm a thoroughbred advertising professional who lives by the power of ideas and believes great ideas find their own media vehicle, move culture and business. I hate the fact that most part of advertising industry is so rudimentary as they label people as target group. However the simple secret is if we observe people they in turn reflect ideas & inspirations that can solve everyday problems. I believe ideas are everywhere, it's in our speech, it's in our actions, it's in the nature, weather and only a creative alchemist can distill a great idea from the ecosystem around him.

Working style:
We are living in a fast changing world driven by new technologies emerging every day and effecting consumers behaviour. Companies have to keep their eyes open everywhere to stay ahead. This means our role as Agency has also changed. If we really want to help our client we have to reinvent how we work. We can’t wait for a brief anymore to fulfil media channels but create relevant content and provide product/service-based solutions that address business needs. Our task is to be the eye for our clients, constantly moving and searching for opportunities to solve their business problems. Therefore the Internet is our most powerful tool. There are so many brilliant creative minds in the world, creating solutions for every part of life. And most of them are not working for us, or anybody. We have to find them first and collaborate with them to create the most powerful solutions for our clients and help them to stay one step ahead of there competitors. Read Less
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  • Executive Creative Director
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View Full Resume →
2015 • One Show: 1x Silver 2x Bronze 5x Merit, Cebu Pacific Airline, Lego
• D&AD: Wood Pencil
• New York Festival: 1x Silver 1x Bronze 1x Shortlist,Lego
2014 • Cannes Lions: Silver, Lego
• AMES Awards: Effectiveness, Shortlist, Chivas
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2015 • One Show: 1x Silver 2x Bronze 5x Merit, Cebu Pacific Airline, Lego
• D&AD: Wood Pencil
• New York Festival: 1x Silver 1x Bronze 1x Shortlist,Lego
2014 • Cannes Lions: Silver, Lego
• AMES Awards: Effectiveness, Shortlist, Chivas
• Simpliflying Award, Silver, Cebu Pacific
• CLIO: 3x silver, 2x bronze, 4x shortlist, Lego
• SPIKES: 1x Gold, 1x Silver, Lego
• PMAA: 1x Grand Prix, 1x Gold, 2x Silver, 3x Bronze, 6x Shortlist, Chivas & Cebu Pacific
• LIA: Bronze, Lego
• Marketing Excellence Award: 2x Gold. Cebu Pacific Air, 1x Bronze, Chivas


2011 • New York Festivals: Bronze TV/Cinema/Promotion /smart
• Cresta: Finalist Outdoor, Carita
• Golden Award of Montreux: Shortlist print, Caritas

2010 • Cannes Lions: Silver Outdoor, Caritas
• Red Dot: Grand Prix, Smart
• New York Fesivals: Shortlist Outdoor, Wrigleys
• Shortlist Radio, Braun
• Shortlist Radio, Smart
• Shortlist Media Smart
• Communication Arts: Print, Mercedes Benz, Radio, Braun
• Luerzers Archive: Print, Caritas

2009 • ADC: Silver Radio, Mercedes Benz
• ADC New York: Gold Radio, Mercedes Benz
• New York Festivals: Silver Radio, Mercedes Benz
• Clio: Gold Radio, Mercedes Benz
• Eurobest: Gold Radio, Mercedes Benz
• Comprix: Bronze, Bayer Talcid
• Luerzers Archive: Print, Pepsi Max

2008 • Cannes Lions: Gold Radio, Mercedes Benz
• Ramses: Gold Junior, Wiesenhof
• New York Festivals: Silver Film, CBM
• Bronze Outdoor, Bayer Aspirin
• Clio: Bronze Media, Caritas International
• Shortlist Film, CBM
• Eurobest: Shortlist Outdoor, Bayer Talcid
• LIAA: Shortlist Radio, Mercedes Benz
• Comprix: Silver, Bayer Aspirin, Silver, CBM

2007 • Eurobest: Bronze Outdoor, Bayer Aspirin
• Epica: Silver Outdoor, Bayer Aspirin
• Global Award: Guerilla, Caritas Read Less
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