Kegan Rivers

Digital Graphic Designer

Grand Rapids, MI, USA
midgardcreative.com
I am Macatawa Bank's in-house Digital Graphic Designer. I have worked to concept and finalize a complete brand redesign and continue maintaining and expanding the brand. My work at Macatawa Bank includes website design, brand management, creating design automation processes, print design, technical and non-technical SEO strategy. I work directly with all department leaders to develop solid relationships and design solutions that ensure a strong customer focus and brand continuity.

I am also the owner/designer of Midgard Creative LLC. My work at Midgard Creative includes work for companies of a variety of sizes and industries. Midgard specializes in branding design/strategy, WordPress website design and implementation, and developing captivating product presentations. My focus at Midgard Creative is to break through normal boundaries and create an exciting visual experience to captivate an audience without sacrificing any functionality of time spent on the ongoing use of deliverables. If you are a company or individual seeking a dedicated, ambitious designer and brand strategist, don't hesitate to reach out for a chat!

Work Experience

Midgard Creative LLC

Designer | Creative Strategist | Owner

- Brand strategy/design
- Logo design
- Web design
- UI/UX design
- Full service Wordpress site implementation, transfers, and ongoing maintenance/edits
- Technical SEO strategy
- Print design
February 2014 - Present Michigan, United States

3 Rivers Energy Partners

SVP of Marketing

Oversee the planning, development, and execution of all marketing, brand direction, communication, and advertising initiatives. Develop creative strategies for print collateral, website, campaigns, video, photography, and user experience.
Three Rivers, Michigan, United States

Macatawa Bank

Creative Director

In charge of creative strategy behind all branding, communications, and digital projects. Developing creative guidelines and direct creative work, including print collateral, website, email campaigns, video advertising, photography, and user experience across all platforms. Research, develop, implement and report on digital strategies. Develop strategies to help improve the customer experience, influence brand direction, and guide product sales funnels. Work with other departments to ensure consistent brand strategy flows across all areas of the business. Manage Graphic Design Intern(s) to ensure quality work and create growth.
June 2022 - October 2022 Holland, Michigan, United States

Macatawa Bank

Digital Graphic Designer (In-house)

Current duties include the following:

- Technical SEO strategy/implementation
- Web design
- UI/UX design
- Brand management
- Development of design automation processes
- Digital & print ad layout
- Large format print design
- Interior way finding signage design
- Email campaign design/development
- Print design
- Managing design intern

June 2014 - Present Holland, Michigan, United States

AIGA West Michigan

Membership Director

June 2020 - Present Michigan, United States

Education

Central Michigan University

Bachelor of Fin Arts (Graphic Design Concentration)

Studied Graphic Design, Art History, and Business
August 2008 - May 2013 Mount Pleasant, Michigan, United States

Languages

English (Native),

Skills

Adobe After Effects, Adobe Creative Suite, Adobe Creative Suite, Adobe Dreamweaver, Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Branding And Identity, Commercial Photography, CSS, Digital Illustration, Digital Photo Manipulation , Email Design, Email Development, Hand Drawing/sketching/inking, HTML, Layout, Logo Design, Marketo, SEO Strategy, SEO Technical Implimentations, Sitefinity, Squarespace, UI Design , UX Design, Web Design, WordPress,