Showcase & Discover Creative Work

Kaspar Heinrici

Design Development Manager

Dallas, TX, USA
The story and the meaning behind the product are what interest me. I discovered my love for design through studying cultural anthropology and doing ethnographic research, so for me every product has a cultural context and a creation story that gives it meaning. As a designer I work to enrich our lives by bringing those stories to life in the most beautiful and functional way possible.
Work Experience
Dallas, TX, USA
Mar 2013Mar 2014
Design Development Manager
-Design brief and story telling overhaul. Every product must begin with a story.
-Limited Edition program: Delivered an L.E. and SE every quarter with packaging, ephemera and compelling genesis story for Fossil’s 30th Anniversary.
-Designed Wrist Pop and Iconic Georgia platforms.
-Managed team of 5 designers directly, designated clear areas of ownership and goals.
Dallas, TX, USA
Mar 2012Mar 2013
Senior Designer
Dallas, TX, USA
Jan 2011Mar 2012
Long Island City, NY, USA
Jun 2009Dec 2010
Junior Designer
Long Island City, NY, USA
Jun 2008Jun 2009
Richardson, TX, USA
Mar 2014Present
Associate Creative Director
-Directed relaunch of eyewear line targeting former annual sales of 50mil.
-Aligned brand direction with global eyewear trends. Communicate specific color/material and assortment needs to licensee partner. Established iconic design details and standards.
-Reorganized watch team structure to allow for new eyewear responsibilities, promoted 2 team members, continued managing 5 member team.
-Attended Basel World Watch Fair for exposure to international watch trends
-Increased brand media exposure with placement of limited editions in iWatch magazine and executed two innovative watches for the Eley Kishimoto x Fossil collaboration
-Increased time for sketching, design innovation and new material development by reducing development sample ratio to 1.5 to 1 (down from 2 to 1)
-Integrated Enovia PLM software initiative and BOM development into the design process to track sample development and streamline supply chain visibility.
Lewiston, ME, USA
Sep 1997May 2001
Bachelor of Science Cultural Anthropology
Brooklyn, NY, USA
Aug 2006May 2009
Master of Industrial Design
German (Conversational)
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Hand Drawing, Keyshot, Model Making, Solidworks