Kaela Proctor
Industrial Designer
Atlanta, GA, USA
7072061503
be.net/KaelaP
The world is big and small all at the same time. I want to see as much of it as I can but I never want to lose my need to explore and my ability to be awed by it. There are millions of people with billions of different thoughts. I just want to be apart of it and experience life in as many ways as I can. Design for me is part of that ultimate exploration and experience of life, to push into the unknown, imagine the possibilities, then create.
Work Experience
NFP
Communications Specialist
A legacy employee of Fallon Benefits Group, I continue working with NFP in leading the Communications Practice for the Atlanta location. My primary role includes project management for a wide range of client and internal projects related to design, brand, and content writing/editing.
July 2021
- Present
Georgia, United States
Fallon Benefits Group
Communications Practice Lead
Analyze areas of opportunity, strategize, and implement communication solutions for FBG as a whole, for internal practices and for external clients. Meet and exceed the goals of each through innovation, the best technology for the project, on-trend design, and up-to-date content editing. Translate business, client or prospect needs/priorities into a strategic roadmap; designing effective stories, brands and communications for each project. Lead the Communications team by driving the vision, strategy, and execution set forth with leadership. Act as the gatekeeper and steward of FBG's brand and voice.
March 2021
- July 2021
Atlanta, Georgia, United States
Fallon Benefits Group
Creative Services Consultant
Physical Documents
- Create new style templates for the year: OE Presentation, Renewal, Benchmarking, Meet the Team, etc.
- Ensure formatting and branding for Guides, Forms, At-a-Glance, Wellness Flyers & Posters, RFPs, Marketing Materials, and various internal docs
- Develop new documents to better support company goals and expedite current practices
Digital + Multimedia
- Create videos on provided benefits
- Monthly Wellness Newsletter branding and updated look
- Email templates
- Research and recommend new more efficient digital methods to replace current practices
- Expand our use of gif and video
- Web-hosting and distribution for various file types
Social Media
- Strategize social media to be more inclusive of departments and their offerings and include call to action posts to create a sales funnel
- Update Open Position posts to better grab candidate attention with specific details of position through motion media
- Initiated and creates monthly posts promoting FBG's commitment to Going Green within the office
- Initiated and creates mini videos themed to match our monthly Newsletter
- Creates unique holiday posts/gifs
- Develops templates for our regular posts including: open positions, new hires, promotions, educational mile stones, dogs in the office, volunteering/FBG in the community, webinars, and upcoming events
Training + Managing
- Formatting and printing of Renewals, Benchmarks, Forms
- Digital file organization and etiquette internally
- Basic branding for clients
- Basic creative skills for MOS programs
- Printing and shipping process
- Binding and laminating documents
Other Responsibilities
- Represent FBG at events, seminars, corporate training, and client meetings
- Create new style templates for the year: OE Presentation, Renewal, Benchmarking, Meet the Team, etc.
- Ensure formatting and branding for Guides, Forms, At-a-Glance, Wellness Flyers & Posters, RFPs, Marketing Materials, and various internal docs
- Develop new documents to better support company goals and expedite current practices
Digital + Multimedia
- Create videos on provided benefits
- Monthly Wellness Newsletter branding and updated look
- Email templates
- Research and recommend new more efficient digital methods to replace current practices
- Expand our use of gif and video
- Web-hosting and distribution for various file types
Social Media
- Strategize social media to be more inclusive of departments and their offerings and include call to action posts to create a sales funnel
- Update Open Position posts to better grab candidate attention with specific details of position through motion media
- Initiated and creates monthly posts promoting FBG's commitment to Going Green within the office
- Initiated and creates mini videos themed to match our monthly Newsletter
- Creates unique holiday posts/gifs
- Develops templates for our regular posts including: open positions, new hires, promotions, educational mile stones, dogs in the office, volunteering/FBG in the community, webinars, and upcoming events
Training + Managing
- Formatting and printing of Renewals, Benchmarks, Forms
- Digital file organization and etiquette internally
- Basic branding for clients
- Basic creative skills for MOS programs
- Printing and shipping process
- Binding and laminating documents
Other Responsibilities
- Represent FBG at events, seminars, corporate training, and client meetings
August 2019
- March 2021
Atlanta, Georgia, United States
Fallon Benefits Group
Creative Services Coordinator
My overarching duty is to help create customized communication campaigns (through multiple medias) for internal employees, external vendors and clients.
- digital production & print production
- manage digital libraries
- support firm employees with creative tasks and projects
- design graphic solutions that are culturally sensitive
- assure branding guideline compliance
- creation of presentations, renewals & marketing documents, social media banners, forms, videos, etc.
- responsible for printing, binding, and laminating
- ensure project delivery
I work often in Excel, Powerpoint, Word, Photoshop, Illustrator, InDesign and Acrobat.
- digital production & print production
- manage digital libraries
- support firm employees with creative tasks and projects
- design graphic solutions that are culturally sensitive
- assure branding guideline compliance
- creation of presentations, renewals & marketing documents, social media banners, forms, videos, etc.
- responsible for printing, binding, and laminating
- ensure project delivery
I work often in Excel, Powerpoint, Word, Photoshop, Illustrator, InDesign and Acrobat.
July 2018
- August 2019
Georgia, United States
CulinaryLocal
Graphic Design Manager & Senior Content Editor
Design graphic layouts for social media, email, newsletter, ebook, and print
for various events and promotions. Research, contact restaurant
chefs and owners for interviews, and write “Best of Atlanta” weekly
articles featured on the Local Glutton. Assist with marketing
ventures and ideas, photography and general event help.
for various events and promotions. Research, contact restaurant
chefs and owners for interviews, and write “Best of Atlanta” weekly
articles featured on the Local Glutton. Assist with marketing
ventures and ideas, photography and general event help.
November 2017
- April 2018
Georgia, United States
Atlanta Fashion Designers Fashion Show
Coordinator
I head the model selection, training and line up. I am responsible for staffing.
I designed the runway layout out, lighting, and decor. I assist with promotional
events and advertising; digital, web, contests, and in person. I will be in
charge of organizing the set up and take down of the event.
I designed the runway layout out, lighting, and decor. I assist with promotional
events and advertising; digital, web, contests, and in person. I will be in
charge of organizing the set up and take down of the event.
June 2017
- October 2017
Georgia, United States
Progressive Home Hardware
Industrial Designer
I design outdoor products for several large retailers using primarily steel. I
design new products looking for gap areas, functional innovations on current
and competitor products, updating aesthetics for upcoming seasons, and
designing packaging for new items. Digitally, I am responsible for website
redesign, keeping online items up to date with photography, and how to
videos.
design new products looking for gap areas, functional innovations on current
and competitor products, updating aesthetics for upcoming seasons, and
designing packaging for new items. Digitally, I am responsible for website
redesign, keeping online items up to date with photography, and how to
videos.
November 2016
- July 2017
Alpharetta, Georgia, United States
Amazon.com
Fulfillment Associate
My main area is Outbound Ship Dock. It depends on the day, but I can be found building walls inside trucks, chasing blue lights, building pallets, TDR licensed for lead position, or closing down a truck at it ending time. Transship I am sometimes Lead of the area, usually I palatalize or water spider, I am lantech certified. I also assist in Pick, where I pick items at rate, and help maintain a certain quality for customers.
November 2015
- April 2016
West Columbia, South Carolina, United States
Education
Santa Rosa Junior College
AA Humanities
August 2008
- August 2012
Santa Rosa, California, United States
Savannah College Of Art And Design (SCAD)
BFA Industrial Design
Major is Industrial Design, graduate of 2015.
September 2012
- May 2015
Georgia, United States
Awards
National Buick Achievers Scholarship
Scholarship
2013
SCAD Sand Arts Festival At Tybee
2nd Place Sand Relief Category
2013
SCAD Sand Arts Festival At Tybee
3rd Place for Sand Castle
2014
Fallon Benefits Group
Can Do Award
2019
Skills
Adobe After Effects,
Adobe Illustrator,
Adobe Indesign,
Adobe Photoshop,
Creative Writing,
Drawing,
Ideation,
Microsoft Office,
Model Making,
Painting,
Rhino,
Solidworks,